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sentelabs.com website review
Visit site (opens in a new tab)Reviewed 6 November 202639 issues · 86 checks
This review found 39 issues worth fixing on sentelabs.com, 15 of them high impact, across 86 checks. The most urgent: hcaptcha.com adds 4.2 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
72C- #75,104 of 96,411 reviewed websitesbeats 19%
- #44,442 of 52,230 online storesbeats 12%
- #41,264 of 47,316 Shopify storesbeats 10%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.8 s |
| May 23, 2026 | 1.8 s |
| May 30, 2026 | 1.7 s |
| Jun 6, 2026 | 1.7 s |
| Jun 13, 2026 | 1.7 s |
| Jun 20, 2026 | 1.8 s |
| Jun 27, 2026 | 1.9 s |
| Jul 4, 2026 | 2.0 s |
| Jul 11, 2026 | 2.0 s |
| Jul 18, 2026 | 1.9 s |
| Jul 25, 2026 | 1.9 s |
| Aug 1, 2026 | 1.9 s |
| Aug 8, 2026 | 2.0 s |
| Aug 15, 2026 | 1.9 s |
| Aug 22, 2026 | 1.9 s |
| Aug 29, 2026 | 1.9 s |
| Sep 5, 2026 | 1.8 s |
| Sep 12, 2026 | 1.8 s |
| Sep 19, 2026 | 1.7 s |
| Sep 26, 2026 | 1.7 s |
| Oct 3, 2026 | 1.7 s |
| Oct 10, 2026 | 1.7 s |
| Oct 17, 2026 | 1.8 s |
| Oct 24, 2026 | 1.9 s |
| Oct 31, 2026 | 1.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 225 ms |
| May 23, 2026 | 213 ms |
| May 30, 2026 | 210 ms |
| Jun 6, 2026 | 220 ms |
| Jun 13, 2026 | 213 ms |
| Jun 20, 2026 | 225 ms |
| Jun 27, 2026 | 214 ms |
| Jul 4, 2026 | 214 ms |
| Jul 11, 2026 | 219 ms |
| Jul 18, 2026 | 208 ms |
| Jul 25, 2026 | 195 ms |
| Aug 1, 2026 | 195 ms |
| Aug 8, 2026 | 196 ms |
| Aug 15, 2026 | 204 ms |
| Aug 22, 2026 | 211 ms |
| Aug 29, 2026 | 204 ms |
| Sep 5, 2026 | 204 ms |
| Sep 12, 2026 | 202 ms |
| Sep 19, 2026 | 189 ms |
| Sep 26, 2026 | 196 ms |
| Oct 3, 2026 | 191 ms |
| Oct 10, 2026 | 180 ms |
| Oct 17, 2026 | 179 ms |
| Oct 24, 2026 | 171 ms |
| Oct 31, 2026 | 163 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
2.0 s
3.9 s
5.9 s
7.8 s
9.8 s
11.8 s
13.7 s
15.7 s
Speed
hcaptcha.com adds 4.2 s
4.2 shcaptcha.com costs a phone 4.2 s of main-thread work and 4.3 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 16.3 s
A phone's processor spends 16.3 s on main-thread work while loading, 11.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Improve image delivery
1.0 s · 371 KiB14 images could be 371 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.0 s faster on a phone.
Mobile performance score: 13
13/100Your mobile performance score is 13. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (hcaptcha.com, Google Tag Manager and Google CDN and others), adding 7.7 MB and 6.5 s of main-thread time.
Reduce unused JavaScript
280 ms · 3.0 MBAbout 3.0 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 280 ms faster on a phone.
Use efficient cache lifetimes
250 ms · 1.4 MB66 files are served with short cache lifetimes, so returning visitors download them again (1.4 MB).
Google Tag Manager adds 943 ms
943 msGoogle Tag Manager costs a phone 943 ms of main-thread work and 1,005 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
750 ms3 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 495 ms. During a long task the page ignores taps.
Google CDN adds 347 ms
347 msGoogle CDN costs a phone 347 ms of main-thread work and 736 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Yotpo adds 234 ms
234 msYotpo costs a phone 234 ms of main-thread work and 554 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Facebook adds 256 ms
256 msFacebook costs a phone 256 ms of main-thread work and 284 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,742 HTML elements
The page has 1,742 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Reduce unused CSS
150 ms · 125 KiBAbout 125 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Minify JavaScript
150 ms · 29 KiB29 KiB could be saved by minifying JavaScript.
Legacy JavaScript
145 KiBPolyfills for old browsers add 145 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 19 ms
19 msYour server sent the HTML in 19 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user CLS: 1.00
1.00For real visitors the layout shifts by 1.00 (75th percentile). Good is under 0.1.
Speed Index: 21.7 s
21.7 sVisually, the page fills in at 21.7 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 70.2 s
70.2 sThe page becomes fully interactive after 70.2 s. Good is under 3.8 s.
Total Blocking Time: 4.1 s
4.1 sScripts block taps and scrolling for 4.1 s in total while the page loads. Good is under 200 ms.
Cumulative Layout Shift: 0.907
0.907The layout shifts by 0.907 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Largest Contentful Paint: 5.7 s
5.7 sYour largest element takes 5.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Home Hero Top Image”.
First Contentful Paint: 2.2 s
2.2 sThe first text or image appears after 2.2 s on a phone. Good is under 1.8 s.
8 images without width and height
8 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
-1%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user LCP: 1.9 s
1.9 sReal visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 163 ms
163 msReal visitors wait 163 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 1.7 s
1.7 sReal visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 591 ms
591 msReal visitors wait 591 ms for your server to start answering (75th percentile). Good is under 800 ms.
Tap response (INP) got 24% faster for real visitors
-24%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 225 ms to 163 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Images and page weight
Page weight: 12.2 MB in 426 requests
12.2 MBYour homepage downloads 12.2 MB in 426 requests on a phone: scripts 7.7 MB (152), HTML 1.8 MB (11) and other files 1.1 MB (164). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
logo--white.svg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 3.4 g of CO₂ per visit
3.44 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.44 g of CO₂e: 413.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
4 buttons without a name
4 buttons have no accessible name, so screen readers announce just “button”.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
6 images without alt text
6 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (3 elements)
All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.
14 form fields without a label
14 form fields have no label, so screen readers announce an empty box and autofill guesses.
Alternative text of images should not be repeated as text (2 elements)
Alternative text of images should not be repeated as text: 2 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.
1 checks passed
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
3 H1 headlines
There are 3 <h1> headlines (“Setting the Standard in Skin Health”, “Your Skincare Regimen” and “The Senté Difference”). One clear main headline is easier for people and search engines.
132 internal links, 5 external
The homepage links to 132 pages on sentelabs.com and 5 external pages.
7 checks passed
Meta description: 152 characters
Your meta description is 152 characters: “Discover medical-grade skincare products designed to address discoloration, including redness, dark spots, and other sk…”.
Title: 56 characters
Your title is a healthy 56 characters: “Medical-Grade Skincare | Solutions for Even Skin | Senté”.
Canonical URL set
The canonical URL is https://sentelabs.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://sentelabs.com/sitemap.xml.
AI search readiness
No llms.txt
There is no https://sentelabs.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (985 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page without an H1
https://sentelabs.com/pages/sente-skincare-quiz has no <h1> headline, so visitors and search engines get no clear main topic.
1 page slow to respond
https://sentelabs.com/collections/fine-lines-and-wrinkles took over 3 s to send its HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 54 found) and read each the way a search engine does.
6 checks passed
Linked pages load
5 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 5 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 5 pages that loaded have a <title>.
Best practices
36 small tap targets
36 of 77 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Deprecated browser APIs
The page uses 2 deprecated browser APIs that will stop working in future browsers (“The Protected Audience API is deprecated and will be removed in a future release.”).
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 45 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 756 words of copy
The homepage carries about 756 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop All” and “Shop by Category”.
23 calls to action
The homepage has 23 calls to action, for example “Shop”, “Shop All” and “Join Now”.
2 short forms
2 short forms (2 fields at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager, Microsoft Clarity and Hotjar.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
39 cookies set on arrival
39Opening the homepage sets 39 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
61 other companies contacted
Loading the homepage contacts 61 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at sentelabs.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 23 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Consentmo Gdpr · Intelligems A B Testing · Instafeed · Rebuy Personalization Engine · Elevar Conversion Tracking · Minmaxify Order Limits · Powerful Form Builder · Klaviyo Email Marketing Sms · Helium Customer Fields · Black Crow Ai That Delivers · Gdpr Backpack · hulkapps.com · powr.io · privy.com · 506.io · one.store · yotpo.com · rechargecdn.com · gorgias.chat · amazonaws.com · rebuyengine.com · octaneai.com · 9gtb.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | Hotjar | Microsoft Clarity
- Hosting
- Shopify
Company
- Headquarters
- Carlsbad
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 39 issues on sentelabs.com, including 23 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.