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sentelabs.com website review

Visit site (opens in a new tab)Reviewed 6 November 202639 issues · 86 checks

This review found 39 issues worth fixing on sentelabs.com, 15 of them high impact, across 86 checks. The most urgent: hcaptcha.com adds 4.2 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.0 s1.6 sMay 16Oct 311.7 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.8 s
May 23, 20261.8 s
May 30, 20261.7 s
Jun 6, 20261.7 s
Jun 13, 20261.7 s
Jun 20, 20261.8 s
Jun 27, 20261.9 s
Jul 4, 20262.0 s
Jul 11, 20262.0 s
Jul 18, 20261.9 s
Jul 25, 20261.9 s
Aug 1, 20261.9 s
Aug 8, 20262.0 s
Aug 15, 20261.9 s
Aug 22, 20261.9 s
Aug 29, 20261.9 s
Sep 5, 20261.8 s
Sep 12, 20261.8 s
Sep 19, 20261.7 s
Sep 26, 20261.7 s
Oct 3, 20261.7 s
Oct 10, 20261.7 s
Oct 17, 20261.8 s
Oct 24, 20261.9 s
Oct 31, 20261.7 s
Real-visitor tap response (INP)75th percentile, phones
234 ms154 msMay 16Oct 31163 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026225 ms
May 23, 2026213 ms
May 30, 2026210 ms
Jun 6, 2026220 ms
Jun 13, 2026213 ms
Jun 20, 2026225 ms
Jun 27, 2026214 ms
Jul 4, 2026214 ms
Jul 11, 2026219 ms
Jul 18, 2026208 ms
Jul 25, 2026195 ms
Aug 1, 2026195 ms
Aug 8, 2026196 ms
Aug 15, 2026204 ms
Aug 22, 2026211 ms
Aug 29, 2026204 ms
Sep 5, 2026204 ms
Sep 12, 2026202 ms
Sep 19, 2026189 ms
Sep 26, 2026196 ms
Oct 3, 2026191 ms
Oct 10, 2026180 ms
Oct 17, 2026179 ms
Oct 24, 2026171 ms
Oct 31, 2026163 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of sentelabs.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. sentelabs.com at 2.0 s2.0 s
  2. sentelabs.com at 3.9 s3.9 s
  3. sentelabs.com at 5.9 s5.9 s
  4. sentelabs.com at 7.8 s7.8 s
  5. sentelabs.com at 9.8 s9.8 s
  6. sentelabs.com at 11.8 s11.8 s
  7. sentelabs.com at 13.7 s13.7 s
  8. sentelabs.com at 15.7 s15.7 s

Speed

14 to fix13
  • hcaptcha.com adds 4.2 s

    4.2 s

    hcaptcha.com costs a phone 4.2 s of main-thread work and 4.3 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 16.3 s

    A phone's processor spends 16.3 s on main-thread work while loading, 11.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Improve image delivery

    1.0 s · 371 KiB

    14 images could be 371 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.0 s faster on a phone.

  • Mobile performance score: 13

    13/100

    Your mobile performance score is 13. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (hcaptcha.com, Google Tag Manager and Google CDN and others), adding 7.7 MB and 6.5 s of main-thread time.

  • Reduce unused JavaScript

    280 ms · 3.0 MB

    About 3.0 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 280 ms faster on a phone.

  • Use efficient cache lifetimes

    250 ms · 1.4 MB

    66 files are served with short cache lifetimes, so returning visitors download them again (1.4 MB).

  • Google Tag Manager adds 943 ms

    943 ms

    Google Tag Manager costs a phone 943 ms of main-thread work and 1,005 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    750 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 495 ms. During a long task the page ignores taps.

  • Google CDN adds 347 ms

    347 ms

    Google CDN costs a phone 347 ms of main-thread work and 736 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Yotpo adds 234 ms

    234 ms

    Yotpo costs a phone 234 ms of main-thread work and 554 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Facebook adds 256 ms

    256 ms

    Facebook costs a phone 256 ms of main-thread work and 284 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,742 HTML elements

    The page has 1,742 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Reduce unused CSS

    150 ms · 125 KiB

    About 125 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Minify JavaScript

    150 ms · 29 KiB

    29 KiB could be saved by minifying JavaScript.

  • Legacy JavaScript

    145 KiB

    Polyfills for old browsers add 145 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 19 ms

    19 ms

    Your server sent the HTML in 19 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 1.00

    1.00

    For real visitors the layout shifts by 1.00 (75th percentile). Good is under 0.1.

  • Speed Index: 21.7 s

    21.7 s

    Visually, the page fills in at 21.7 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 70.2 s

    70.2 s

    The page becomes fully interactive after 70.2 s. Good is under 3.8 s.

  • Total Blocking Time: 4.1 s

    4.1 s

    Scripts block taps and scrolling for 4.1 s in total while the page loads. Good is under 200 ms.

  • Cumulative Layout Shift: 0.907

    0.907

    The layout shifts by 0.907 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Largest Contentful Paint: 5.7 s

    5.7 s

    Your largest element takes 5.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Home Hero Top Image”.

  • First Contentful Paint: 2.2 s

    2.2 s

    The first text or image appears after 2.2 s on a phone. Good is under 1.8 s.

  • 8 images without width and height

    8 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 163 ms

    163 ms

    Real visitors wait 163 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.7 s

    1.7 s

    Real visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 591 ms

    591 ms

    Real visitors wait 591 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 24% faster for real visitors

    -24%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 225 ms to 163 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Images and page weight

2 to fix64
  • Page weight: 12.2 MB in 426 requests

    12.2 MB

    Your homepage downloads 12.2 MB in 426 requests on a phone: scripts 7.7 MB (152), HTML 1.8 MB (11) and other files 1.1 MB (164). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    logo--white.svg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 3.4 g of CO₂ per visit

    3.44 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.44 g of CO₂e: 413.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 9192
  • 4 buttons without a name

    4 buttons have no accessible name, so screen readers announce just “button”.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • 6 images without alt text

    6 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • 14 form fields without a label

    14 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Alternative text of images should not be repeated as text (2 elements)

    Alternative text of images should not be repeated as text: 2 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.

1 checks passed
  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9295
  • 3 H1 headlines

    There are 3 <h1> headlines (“Setting the Standard in Skin Health”, “Your Skincare Regimen” and “The Senté Difference”). One clear main headline is easier for people and search engines.

  • 132 internal links, 5 external

    The homepage links to 132 pages on sentelabs.com and 5 external pages.

7 checks passed
  • Meta description: 152 characters

    Your meta description is 152 characters: “Discover medical-grade skincare products designed to address discoloration, including redness, dark spots, and other sk…”.

  • Title: 56 characters

    Your title is a healthy 56 characters: “Medical-Grade Skincare | Solutions for Even Skin | Senté”.

  • Canonical URL set

    The canonical URL is https://sentelabs.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://sentelabs.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://sentelabs.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (985 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 1 page without an H1

    https://sentelabs.com/pages/sente-skincare-quiz has no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page slow to respond

    https://sentelabs.com/collections/fine-lines-and-wrinkles took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 54 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    5 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 5 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 5 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7785
  • 36 small tap targets

    36 of 77 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 2 deprecated browser APIs that will stop working in future browsers (“The Protected Audience API is deprecated and will be removed in a future release.”).

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix83
  • Thin social proof

    Social proof on the homepage: 45 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 756 words of copy

    The homepage carries about 756 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop All” and “Shop by Category”.

  • 23 calls to action

    The homepage has 23 calls to action, for example “Shop”, “Shop All” and “Join Now”.

  • 2 short forms

    2 short forms (2 fields at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager, Microsoft Clarity and Hotjar.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 39 cookies set on arrival

    39

    Opening the homepage sets 39 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 61 other companies contacted

    Loading the homepage contacts 61 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at sentelabs.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 23 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Consentmo Gdpr · Intelligems A B Testing · Instafeed · Rebuy Personalization Engine · Elevar Conversion Tracking · Minmaxify Order Limits · Powerful Form Builder · Klaviyo Email Marketing Sms · Helium Customer Fields · Black Crow Ai That Delivers · Gdpr Backpack · hulkapps.com · powr.io · privy.com · 506.io · one.store · yotpo.com · rechargecdn.com · gorgias.chat · amazonaws.com · rebuyengine.com · octaneai.com · 9gtb.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager | Hotjar | Microsoft Clarity
Hosting
Shopify

Company

Headquarters
Carlsbad

Upkeep, stack, hiring and company data from programmable.info

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