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seplates.se website review

Visit site (opens in a new tab)Reviewed 11 November 202618 issues · 73 checks

This review found 18 issues worth fixing on seplates.se, 4 of them high impact, across 73 checks. The most urgent: 18 text elements with low contrast. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of seplates.se (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. seplates.se at 0.5 s0.5 s
  2. seplates.se at 1.1 s1.1 s
  3. seplates.se at 1.6 s1.6 s
  4. seplates.se at 2.2 s2.2 s
  5. seplates.se at 2.7 s2.7 s
  6. seplates.se at 3.2 s3.2 s
  7. seplates.se at 3.8 s3.8 s
  8. seplates.se at 4.3 s4.3 s

Speed

5 to fix85
  • Mobile performance score: 85

    85/100

    Your mobile performance score is 85. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    300 ms · 188 KiB

    About 188 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Legacy JavaScript

    300 ms · 45 KiB

    Polyfills for old browsers add 45 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

  • Use efficient cache lifetimes

    324 KiB

    22 files are served with short cache lifetimes, so returning visitors download them again (324 KiB).

  • Main-thread work: 2.0 s

    A phone's processor spends 2.0 s on main-thread work while loading, 760 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 4 third-party services on the page

    4 third-party services load with your homepage (Facebook, TikTok and Cloudflare and others), adding 396 KiB and 290 ms of main-thread time.

  • Render-blocking requests

    200 ms

    1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 200 ms.

  • Reduce unused CSS

    150 ms · 15 KiB

    About 15 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 116 ms. During a long task the page ignores taps.

  • Improve image delivery

    7 KiB

    1 image could be 7 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 4 ms

    4 ms

    Your server sent the HTML in 4 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix89
  • Speed Index: 6.5 s

    6.5 s

    Visually, the page fills in at 6.5 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 7.0 s

    7.0 s

    The page becomes fully interactive after 7.0 s. Good is under 3.8 s.

  • Largest Contentful Paint: 3.3 s

    3.3 s

    Your largest element takes 3.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image. Most of its time is resource load delay (3.0 s).

  • 7 images without width and height

    7 images have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

3 checks passed
  • Total Blocking Time: 98 ms

    98 ms

    Scripts block the page for only 98 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • First Contentful Paint: 0.9 s

    0.9 s

    The first text or image appears after 0.9 s, inside the 1.8 s “good” threshold.

Images and page weight

100
  • About 0.3 g of CO₂ per visit

    0.28 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.28 g of CO₂e: 33.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 checks passed
  • Page weight: 994 KiB in 69 requests

    994 KiB

    Your homepage downloads 994 KiB in 69 requests on a phone: scripts 654 KiB (22), images 213 KiB (20) and fonts 59 KiB (2). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9396
  • 18 text elements with low contrast

    18 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • Elements use prohibited ARIA attributes

    Elements use prohibited ARIA attributes (1 element).

2 checks passed
  • Every image has alt text

    All 41 images in the HTML carry an alt attribute.

  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 2 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 100100
  • 69 internal links, 6 external

    The homepage links to 69 pages on seplates.se and 6 external pages.

8 checks passed
  • Meta description: 147 characters

    Your meta description is 147 characters: “Nozzles, reservdelar, maker kits och elektronik till Bambu Lab, Creality och fler 3D-skrivare. Testat av oss och skicka…”.

  • One H1 headline

    Your main headline reads: “Skapa Mer. Spara Mer!”.

  • Title: 52 characters

    Your title is a healthy 52 characters: “Reservdelar och tillbehör för 3D-skrivare | SEPLATES”.

  • Canonical URL set

    The canonical URL is https://seplates.se/.

  • Structured data in place

    Structured data found: OnlineStore and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://seplates.se/sitemap.xml.

AI search readiness

1 to fix83
  • Parts of the site are closed to 1 AI crawler

    Your robots.txt lets Perplexity (PerplexityBot) read the homepage but closes other sections to them, so answers about those pages can't cite you.

3 checks passed
  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (953 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://seplates.se/llms.txt (7 KiB, 56 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 1 page with very little text

    https://seplates.se/egna-dekaler has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 1 page slow to respond

    https://seplates.se/produkter/neodymmagneter-6x3mm took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 36 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 14 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

Google 100100
3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    34 of 35 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix63
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 722 words of copy

    The homepage carries about 722 words of visible text.

4 checks passed
  • 1 short form

    A short form (1 field at most) is right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 1 testimonial or review block, a star rating and 1 trust badge.

  • Analytics in place

    Analytics detected: Meta Pixel, TikTok Pixel, Umami and Cloudflare Web Analytics.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Meta Pixel and TikTok Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 5 cookies set on arrival

    5

    Opening the homepage sets 5 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 7 other companies contacted

    Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at seplates.se, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Next.js
E-commerce
10 Shopify Products;Quickbutik;Shopify;Shopify Plus
Hosting
Cloudflare

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 18 issues on seplates.se, including 9 speed issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
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