setitoffmerch.com website review

23 files are served with short cache lifetimes, so returning visitors download them again (480 KiB).

About 390 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.5 s faster on a phone.

The page has 3,365 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Your mobile performance score is 59. Pages that score under 90 lose visitors before the first paint.

8 third-party services load with your homepage (Facebook, Shopify and Google Tag Manager and others), adding 1.2 MB and 874 ms of main-thread time.

18 images could be 727 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

About 41 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 490 ms faster on a phone.

6 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.

A phone's processor spends 2.6 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Polyfills for old browsers add 31 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

6 long tasks block the main thread while loading, the longest for 147 ms. During a long task the page ignores taps.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 KiB could be saved by minifying JavaScript.

Your largest element takes 15.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “We and our partners, including Shopify, use cookies and oth…”.

The page becomes fully interactive after 15.7 s. Good is under 3.8 s.

Visually, the page fills in at 8.3 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.9 s on a phone. Good is under 1.8 s.

Scripts block taps and scrolling for 211 ms in total while the page loads. Good is under 200 ms.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 3.7 MB in 265 requests on a phone: scripts 1.4 MB (90), images 1.2 MB (23) and other files 880 KiB (134). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 1.05 g of CO₂e: 125.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

1 visible link has no text or label, so screen readers cannot say where it goes.

Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

Elements with visible text labels do not have matching accessible names. (1 element).

Your canonical URL points to setitoffband.com, not setitoffmerch.com, so Google may credit that host instead.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

There are 2 <h1> headlines (“Set It Off” and “TOUR DATES”). One clear main headline is easier for people and search engines.

Your meta description is 166 characters; Google truncates after about 160, so the end of your pitch is cut.

4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

The homepage links to 36 pages on setitoffmerch.com and 25 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://setitoffmerch.com/collections/all-1/products/devil-hoodie-orange-purple is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://setitoffmerch.com/collections/all-products, https://setitoffmerch.com/pages/tour-dates and https://setitoffmerch.com/pages/newsletter have no meta description, so Google writes the search snippet from whatever text it finds.

https://setitoffmerch.com/collections/all-1/products/set-it-off-self-titled-cd-standard-cover and https://setitoffmerch.com/collections/all-1/products/set-it-off-self-titled-cd-variant-4-tour-exclusive use the same meta description. A description written for each page earns more clicks.

https://setitoffmerch.com/collections/all-products has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 23 found) and read each the way a search engine does.

2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://ipinfo.io/json' from origin 'https://setitoffmerch.com' has been blocked by CORS p…”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 298 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 23 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 41 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.