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seton.com website review
Visit site (opens in a new tab)Reviewed 22 October 202638 issues · 86 checks
This review found 38 issues worth fixing on seton.com, 17 of them high impact, across 86 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
75C- #58,811 of 89,840 reviewed websitesbeats 30%
- #34,764 of 47,046 online storesbeats 22%
- #239 of 623 Magento storesbeats 55%
Closest competitors among Magento stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 2.7 s |
| May 9, 2026 | 2.8 s |
| May 16, 2026 | 2.8 s |
| May 23, 2026 | 2.8 s |
| May 30, 2026 | 2.8 s |
| Jun 6, 2026 | 2.9 s |
| Jun 13, 2026 | 2.9 s |
| Jun 20, 2026 | 3.0 s |
| Jun 27, 2026 | 3.0 s |
| Jul 4, 2026 | 3.0 s |
| Jul 11, 2026 | 3.0 s |
| Jul 18, 2026 | 2.9 s |
| Jul 25, 2026 | 2.9 s |
| Aug 1, 2026 | 2.9 s |
| Aug 8, 2026 | 2.9 s |
| Aug 15, 2026 | 2.8 s |
| Aug 22, 2026 | 2.8 s |
| Aug 29, 2026 | 2.7 s |
| Sep 5, 2026 | 2.7 s |
| Sep 12, 2026 | 2.7 s |
| Sep 19, 2026 | 2.8 s |
| Sep 26, 2026 | 3.0 s |
| Oct 3, 2026 | 3.2 s |
| Oct 10, 2026 | 3.2 s |
| Oct 17, 2026 | 3.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 129 ms |
| May 9, 2026 | 129 ms |
| May 16, 2026 | 132 ms |
| May 23, 2026 | 142 ms |
| May 30, 2026 | 149 ms |
| Jun 6, 2026 | 153 ms |
| Jun 13, 2026 | 154 ms |
| Jun 20, 2026 | 153 ms |
| Jun 27, 2026 | 146 ms |
| Jul 4, 2026 | 148 ms |
| Jul 11, 2026 | 146 ms |
| Jul 18, 2026 | 146 ms |
| Jul 25, 2026 | 146 ms |
| Aug 1, 2026 | 143 ms |
| Aug 8, 2026 | 138 ms |
| Aug 15, 2026 | 135 ms |
| Aug 22, 2026 | 135 ms |
| Aug 29, 2026 | 131 ms |
| Sep 5, 2026 | 137 ms |
| Sep 12, 2026 | 137 ms |
| Sep 19, 2026 | 146 ms |
| Sep 26, 2026 | 154 ms |
| Oct 3, 2026 | 154 ms |
| Oct 10, 2026 | 153 ms |
| Oct 17, 2026 | 146 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
2.1 s · 605 KiBAbout 605 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.1 s faster on a phone.
Use efficient cache lifetimes
1.0 s · 830 KiB69 files are served with short cache lifetimes, so returning visitors download them again (830 KiB).
Render-blocking requests
1.3 s2 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.
Reduce unused CSS
1.1 s · 127 KiBAbout 127 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.1 s faster on a phone.
Mobile performance score: 37
37/100Your mobile performance score is 37 (desktop: 76). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 4.7 s
A phone's processor spends 4.7 s on main-thread work while loading, 2.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
3,201 HTML elements
The page has 3,201 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Stripe and Tealium and others), adding 970 KiB and 1.0 s of main-thread time.
Google Tag Manager adds 361 ms
361 msGoogle Tag Manager costs a phone 361 ms of main-thread work and 341 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
15 long tasks on the main thread
15 long tasks block the main thread while loading, the longest for 254 ms. During a long task the page ignores taps.
Improve image delivery
249 KiB13 images could be 249 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Legacy JavaScript
100 ms · 6 KiBPolyfills for old browsers add 6 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 100 ms faster on a phone.
Phones get a much slower page than desktops
Desktop scores 76 but mobile only 37. A gap that wide usually means heavy scripts and images that hit phones hardest.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 16 ms
16 msYour server sent the HTML in 16 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 15.7 s
15.7 sYour largest element takes 15.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Workplace Safety Signs”.
Time to Interactive: 26.6 s
26.6 sThe page becomes fully interactive after 26.6 s. Good is under 3.8 s.
First Contentful Paint: 5.3 s
5.3 sThe first text or image appears after 5.3 s on a phone. Good is under 1.8 s.
Speed Index: 8.9 s
8.9 sVisually, the page fills in at 8.9 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 895 ms
895 msScripts block taps and scrolling for 895 ms in total while the page loads. Good is under 200 ms.
Real-user TTFB: 1.1 s
1.1 sReal visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.
6 images without width and height
6 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 16% slower for real visitors
+16%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 129 ms to 146 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 13% slower for real visitors
+13%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.7 s to 3.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user LCP: 2.4 s
2.4 sReal visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.02
0.02For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.
Real-user FCP: 1.6 s
1.6 sReal visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.
Cumulative Layout Shift: 0.028
0.028The layout barely moves while loading (CLS 0.028, good is under 0.1).
Images and page weight
Page weight: 3.5 MB in 271 requests
3.5 MBYour homepage downloads 3.5 MB in 271 requests on a phone: scripts 2.1 MB (118), images 596 KiB (45) and other files 320 KiB (83). Under 2 MB keeps phones on slow connections fast.
About 1.0 g of CO₂ per visit
1.01 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.01 g of CO₂e: 120.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
[role]s are not contained by their required parent element
[role]s are not contained by their required parent element (15 elements).
Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.
Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children. (3 elements).
3 images without alt text
3 images have no alt text, which hurts accessibility and image search.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
Orphan list items
Some list items are not inside a list.
3 text elements with low contrast
3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (3 elements).
1 checks passed
10 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 12 WCAG 2.2 A/AA and best-practice rules on the phone render: 10 passed and 2 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (67 characters)
Your title is 67 characters, so Google will cut it off around 60: “Seton: Workplace Safety Products, Signs, Labels & Solutions | Seton”.
2 H1 headlines
There are 2 <h1> headlines (“” and “Seton Workplace Safety Products”). One clear main headline is easier for people and search engines.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
681 internal links, 8 external
The homepage links to 681 pages on seton.com and 8 external pages.
5 checks passed
Meta description: 160 characters
Your meta description is 160 characters: “Shop Seton for high-quality workplace safety signs, pipe markers, asset tags, and traffic control products. Leading man…”.
Canonical URL set
The canonical URL is https://www.seton.com/.
Structured data in place
Structured data found: WebPage, WebSite and WholesaleStore.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.seton.com/pub/media/sitemaps/stus/sitemap_category.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
1 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 198 found) and read each the way a search engine does.
7 checks passed
Linked pages load
9 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 9 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 9 pages that loaded have a <title>.
Best practices
3 third-party cookies
3 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
Deprecated browser APIs
The page uses 2 deprecated browser APIs that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 403 ()”.
1 distorted image
1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.
3 low-resolution images
3 images are served at too low a resolution for sharp phone screens.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
About 3,588 words of copy
The homepage carries about 3,588 words of visible text.
6 checks passed
21 calls to action
The homepage has 21 calls to action, for example “Login or Sign Up”, “Request A Quote” and “Catalog Quick Order”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 3 testimonial or review blocks and 1 trust badge.
Direct contact links
Visitors can reach you directly: 1 phone link and 0 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
4 cookies set on arrival
4Opening the homepage sets 4 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
3 other companies contacted
Loading the homepage contacts 3 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at seton.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Go beyond the website
What your $25 Growth Playbook adds
This review found 38 issues on seton.com, including 18 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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