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sgn.fi website review

Visit site (opens in a new tab)Reviewed 25 October 202639 issues · 83 checks

This review found 39 issues worth fixing on sgn.fi, 19 of them high impact, across 83 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.1 s1.3 sMay 2Oct 172.0 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20261.6 s
May 9, 20261.6 s
May 16, 20261.5 s
May 23, 20261.4 s
May 30, 20261.4 s
Jun 6, 20261.5 s
Aug 29, 20261.7 s
Sep 12, 20261.7 s
Sep 19, 20261.8 s
Sep 26, 20261.8 s
Oct 3, 20261.8 s
Oct 10, 20262.0 s
Oct 17, 20262.0 s
Real-visitor tap response (INP)75th percentile, phones
85 ms76 msMay 9Oct 381 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 202677 ms
May 16, 202682 ms
May 23, 202678 ms
May 30, 202679 ms
Sep 12, 202684 ms
Sep 19, 202683 ms
Sep 26, 202683 ms
Oct 3, 202681 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of sgn.fi (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. sgn.fi at 0.7 s0.7 s
  2. sgn.fi at 1.4 s1.4 s
  3. sgn.fi at 2.2 s2.2 s
  4. sgn.fi at 2.9 s2.9 s
  5. sgn.fi at 3.6 s3.6 s
  6. sgn.fi at 4.3 s4.3 s
  7. sgn.fi at 5.1 s5.1 s
  8. sgn.fi at 5.8 s5.8 s

Speed

8 to fix30
  • Improve image delivery

    10.4 s · 1.8 MB

    5 images could be 1.8 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 10.4 s faster on a phone.

  • Use efficient cache lifetimes

    6.8 s · 1.2 MB

    61 files are served with short cache lifetimes, so returning visitors download them again (1.2 MB).

  • Reduce unused JavaScript

    2.5 s · 393 KiB

    About 393 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.5 s faster on a phone.

  • Render-blocking requests

    1.1 s

    17 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Mobile performance score: 30

    30/100

    Your mobile performance score is 30 (desktop: 78). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 6 third-party services on the page

    6 third-party services load with your homepage (Google Tag Manager, Facebook and Cookiebot and others), adding 1.0 MB and 631 ms of main-thread time.

  • Font display

    550 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 550 ms).

  • Google Tag Manager adds 328 ms

    328 ms

    Google Tag Manager costs a phone 328 ms of main-thread work and 615 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    250 ms · 30 KiB

    Polyfills for old browsers add 30 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 250 ms faster on a phone.

  • Reduce unused CSS

    150 ms · 65 KiB

    About 65 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 7 long tasks on the main thread

    7 long tasks block the main thread while loading, the longest for 144 ms. During a long task the page ignores taps.

  • Phones get a much slower page than desktops

    Desktop scores 78 but mobile only 30. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.5 s

    A phone's processor spends 1.5 s on main-thread work while loading, 705 ms of it running JavaScript. That is comfortably low.

  • Server response: 115 ms

    115 ms

    Your server sent the HTML in 115 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Largest Contentful Paint: 36.1 s

    36.1 s

    Your largest element takes 36.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “…”.

  • Time to Interactive: 36.1 s

    36.1 s

    The page becomes fully interactive after 36.1 s. Good is under 3.8 s.

  • Speed Index: 12.0 s

    12.0 s

    Visually, the page fills in at 12.0 s (Speed Index). Good is under 3.4 s.

  • Cumulative Layout Shift: 0.607

    0.607

    The layout shifts by 0.607 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • First Contentful Paint: 3.2 s

    3.2 s

    The first text or image appears after 3.2 s on a phone. Good is under 1.8 s.

  • Largest content (LCP) got 26% slower for real visitors

    +26%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.6 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 333 ms

    333 ms

    Scripts block taps and scrolling for 333 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) held steady for real visitors

    +3%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 77 ms to 81 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 86 ms

    86 ms

    Real visitors wait 86 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.0 s

    1.0 s

    Real visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.

Images and page weight

5 to fix18
  • Page weight: 6.4 MB in 76 requests

    6.4 MB

    Your homepage downloads 6.4 MB in 76 requests on a phone: images 4.7 MB (16), scripts 1.3 MB (35) and fonts 211 KiB (3). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    IMG-20251010-WA0006_Tomi-Laaksonen-vaakakuva-1.jpg weighs 1.6 MB. On a phone connection a single image that size takes seconds.

  • 3 images far larger than shown

    1.5 MB

    3 images are downloaded at several times the size a phone draws them, for example IMG-20251010-WA0006_Tomi-Laaksonen-vaakakuva-1.jpg at 3,024 px wide, shown at 312 px. Resized copies would save about 1.5 MB.

  • 3 images in older formats

    3 images (1.9 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 3 images below the first screen load straight away

    3 images further down the page (1.9 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.8 g of CO₂ per visit

    1.80 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.80 g of CO₂e: 216.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

7 to fixGoogle 7990
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (8 elements)

    All page content should be contained by landmarks: 8 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 6 tap targets too small

    6 tap targets are too small or too close together to hit reliably with a finger.

  • 3 links without text

    3 visible links have no text or label, so screen readers cannot say where they go.

2 checks passed
  • Every image has alt text

    All 7 images in the HTML carry an alt attribute.

  • 37 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 43 WCAG 2.2 A/AA and best-practice rules on the phone render: 37 passed and 6 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9278
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • Title is short (19 characters)

    Your title is only 19 characters: “Etusivu - SGN Group”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 2 H1 headlines

    There are 2 <h1> headlines (“SGN GROUP – INTOHI­MOSTA KASVUUN” and “AJAN­KOHTAISTA”). One clear main headline is easier for people and search engines.

  • Open Graph partly set

    Open Graph is missing og:description, so shared links fall back to guesses.

  • 51 internal links, 10 external

    The homepage links to 51 pages on sgn.fi and 10 external pages.

4 checks passed
  • Canonical URL set

    The canonical URL is https://www.sgn.fi/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, WebPage and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.sgn.fi/sitemap_index.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.sgn.fi/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (577 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 5 pages without a meta description

    https://www.sgn.fi/en, https://www.sgn.fi/agritek-mukana-maatalouskonemessuilla-8-10-10-2026, https://www.sgn.fi/s-g-nieminen-hakee-kasvua-haemme-asiantuntijamyyjaa, https://www.sgn.fi/sgn-group-vahvistaa-pohjoismaista-urheiluliiketoimintaansa-perustamalla-sgn-sport-nordicin and https://www.sgn.fi/tietosuojaseloste-ja-evasteet have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    https://www.sgn.fi/toimialat has no <h1> headline, so visitors and search engines get no clear main topic.

  • 3 pages with very little text

    https://www.sgn.fi/kuluttajatuotteet, https://www.sgn.fi/yhteystiedot and https://www.sgn.fi/tietosuojaseloste-ja-evasteet have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 1 page slow to respond

    https://www.sgn.fi/lumen-ja-jaanteon-laitteet-ja-palvelut took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9287
  • 7 small tap targets

    7 of 14 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix42
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 269 words of copy

    The homepage carries about 269 words of visible text.

2 checks passed
  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

Privacy and tracking

  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.

  • 1 cookie set on arrival

    1

    Opening the homepage sets 1 cookie (measured from a US location before any click).

  • 10 other companies contacted

    Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Cookiebot

    A consent management tool (Cookiebot) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at sgn.fi, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Analytics | Google Tag Manager

Company

Founded
1933
Headquarters
Vantaa

Upkeep, stack, hiring and company data from programmable.info

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