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sgn.fi website review
Visit site (opens in a new tab)Reviewed 25 October 202639 issues · 83 checks
This review found 39 issues worth fixing on sgn.fi, 19 of them high impact, across 83 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
72CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 1.6 s |
| May 9, 2026 | 1.6 s |
| May 16, 2026 | 1.5 s |
| May 23, 2026 | 1.4 s |
| May 30, 2026 | 1.4 s |
| Jun 6, 2026 | 1.5 s |
| Aug 29, 2026 | 1.7 s |
| Sep 12, 2026 | 1.7 s |
| Sep 19, 2026 | 1.8 s |
| Sep 26, 2026 | 1.8 s |
| Oct 3, 2026 | 1.8 s |
| Oct 10, 2026 | 2.0 s |
| Oct 17, 2026 | 2.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 77 ms |
| May 16, 2026 | 82 ms |
| May 23, 2026 | 78 ms |
| May 30, 2026 | 79 ms |
| Sep 12, 2026 | 84 ms |
| Sep 19, 2026 | 83 ms |
| Sep 26, 2026 | 83 ms |
| Oct 3, 2026 | 81 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Improve image delivery
10.4 s · 1.8 MB5 images could be 1.8 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 10.4 s faster on a phone.
Use efficient cache lifetimes
6.8 s · 1.2 MB61 files are served with short cache lifetimes, so returning visitors download them again (1.2 MB).
Reduce unused JavaScript
2.5 s · 393 KiBAbout 393 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.5 s faster on a phone.
Render-blocking requests
1.1 s17 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.
Mobile performance score: 30
30/100Your mobile performance score is 30 (desktop: 78). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
6 third-party services on the page
6 third-party services load with your homepage (Google Tag Manager, Facebook and Cookiebot and others), adding 1.0 MB and 631 ms of main-thread time.
Font display
550 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 550 ms).
Google Tag Manager adds 328 ms
328 msGoogle Tag Manager costs a phone 328 ms of main-thread work and 615 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
250 ms · 30 KiBPolyfills for old browsers add 30 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 250 ms faster on a phone.
Reduce unused CSS
150 ms · 65 KiBAbout 65 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
7 long tasks on the main thread
7 long tasks block the main thread while loading, the longest for 144 ms. During a long task the page ignores taps.
Phones get a much slower page than desktops
Desktop scores 78 but mobile only 30. A gap that wide usually means heavy scripts and images that hit phones hardest.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Main-thread work: 1.5 s
A phone's processor spends 1.5 s on main-thread work while loading, 705 ms of it running JavaScript. That is comfortably low.
Server response: 115 ms
115 msYour server sent the HTML in 115 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 36.1 s
36.1 sYour largest element takes 36.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “…”.
Time to Interactive: 36.1 s
36.1 sThe page becomes fully interactive after 36.1 s. Good is under 3.8 s.
Speed Index: 12.0 s
12.0 sVisually, the page fills in at 12.0 s (Speed Index). Good is under 3.4 s.
Cumulative Layout Shift: 0.607
0.607The layout shifts by 0.607 while loading, so content jumps under the reader's thumb. Good is under 0.1.
First Contentful Paint: 3.2 s
3.2 sThe first text or image appears after 3.2 s on a phone. Good is under 1.8 s.
Largest content (LCP) got 26% slower for real visitors
+26%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.6 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 333 ms
333 msScripts block taps and scrolling for 333 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) held steady for real visitors
+3%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 77 ms to 81 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.9 s
1.9 sReal visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 86 ms
86 msReal visitors wait 86 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.0 s
1.0 sReal visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.
Images and page weight
Page weight: 6.4 MB in 76 requests
6.4 MBYour homepage downloads 6.4 MB in 76 requests on a phone: images 4.7 MB (16), scripts 1.3 MB (35) and fonts 211 KiB (3). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
IMG-20251010-WA0006_Tomi-Laaksonen-vaakakuva-1.jpg weighs 1.6 MB. On a phone connection a single image that size takes seconds.
3 images far larger than shown
1.5 MB3 images are downloaded at several times the size a phone draws them, for example IMG-20251010-WA0006_Tomi-Laaksonen-vaakakuva-1.jpg at 3,024 px wide, shown at 312 px. Resized copies would save about 1.5 MB.
3 images in older formats
3 images (1.9 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
3 images below the first screen load straight away
3 images further down the page (1.9 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.8 g of CO₂ per visit
1.80 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.80 g of CO₂e: 216.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (8 elements)
All page content should be contained by landmarks: 8 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
6 tap targets too small
6 tap targets are too small or too close together to hit reliably with a finger.
3 links without text
3 visible links have no text or label, so screen readers cannot say where they go.
2 checks passed
Every image has alt text
All 7 images in the HTML carry an alt attribute.
37 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 43 WCAG 2.2 A/AA and best-practice rules on the phone render: 37 passed and 6 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
Title is short (19 characters)
Your title is only 19 characters: “Etusivu - SGN Group”. Between 30 and 65 characters leaves room to say what you do and for whom.
2 H1 headlines
There are 2 <h1> headlines (“SGN GROUP – INTOHIMOSTA KASVUUN” and “AJANKOHTAISTA”). One clear main headline is easier for people and search engines.
Open Graph partly set
Open Graph is missing og:description, so shared links fall back to guesses.
51 internal links, 10 external
The homepage links to 51 pages on sgn.fi and 10 external pages.
4 checks passed
Canonical URL set
The canonical URL is https://www.sgn.fi/.
Structured data in place
Structured data found: BreadcrumbList, ImageObject, WebPage and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.sgn.fi/sitemap_index.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.sgn.fi/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (577 words), so crawlers that don't run JavaScript still read it.
Other pages
5 pages without a meta description
https://www.sgn.fi/en, https://www.sgn.fi/agritek-mukana-maatalouskonemessuilla-8-10-10-2026, https://www.sgn.fi/s-g-nieminen-hakee-kasvua-haemme-asiantuntijamyyjaa, https://www.sgn.fi/sgn-group-vahvistaa-pohjoismaista-urheiluliiketoimintaansa-perustamalla-sgn-sport-nordicin and https://www.sgn.fi/tietosuojaseloste-ja-evasteet have no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
https://www.sgn.fi/toimialat has no <h1> headline, so visitors and search engines get no clear main topic.
3 pages with very little text
https://www.sgn.fi/kuluttajatuotteet, https://www.sgn.fi/yhteystiedot and https://www.sgn.fi/tietosuojaseloste-ja-evasteet have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
1 page slow to respond
https://www.sgn.fi/lumen-ja-jaanteon-laitteet-ja-palvelut took over 3 s to send its HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
7 small tap targets
7 of 14 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 269 words of copy
The homepage carries about 269 words of visible text.
2 checks passed
1 short form
A short form (1 field at most) is right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager and Google Analytics.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.
1 cookie set on arrival
1Opening the homepage sets 1 cookie (measured from a US location before any click).
10 other companies contacted
Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Cookiebot
A consent management tool (Cookiebot) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at sgn.fi, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
- Analytics
- Google Analytics | Google Tag Manager
Company
- Founded
- 1933
- Headquarters
- Vantaa
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 39 issues on sgn.fi, including 15 speed issues, 3 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.