sh.se website review

18 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.6 s.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 1.0 s).

Your mobile performance score is 72 (desktop: 83). Pages that score under 90 lose visitors before the first paint.

About 95 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 740 ms faster on a phone.

About 251 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

7 files are served with short cache lifetimes, so returning visitors download them again (365 KiB).

2 images could be 83 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 250 ms faster on a phone.

2 third-party services load with your homepage (piwik.pro and rekai.se), adding 133 KiB and 69 ms of main-thread time.

2 long tasks block the main thread while loading, the longest for 63 ms. During a long task the page ignores taps.

Polyfills for old browsers add 16 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

The page becomes fully interactive after 9.3 s. Good is under 3.8 s.

Visually, the page fills in at 6.8 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 3.2 s on a phone. Good is under 1.8 s.

Your largest element takes 4.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Bild på högskolan”.

2 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 99 ms to 111 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.0 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

36977 Södertörns högskola 2026-04-27-640_big_sRGB.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

2 images (83 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

1 image further down the page (38 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.43 g of CO₂e: 51.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Your title is only 19 characters: “Södertörns högskola”. Between 30 and 65 characters leaves room to say what you do and for whom.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

The homepage links to 32 pages on sh.se and 2 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://www.sh.se/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://www.sh.se/ovrigt/hitta-personal, https://www.sh.se/institutioner--amnen and https://www.sh.se/om-oss are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

https://www.sh.se/institutioner--amnen has no meta description, so Google writes the search snippet from whatever text it finds.

https://www.sh.se/ovrigt/hitta-personal has no <h1> headline, so visitors and search engines get no clear main topic.

https://www.sh.se/nyheter and https://www.sh.se/kalender have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 26 found) and read each the way a search engine does.

Large scripts ship without source maps.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 601 words of visible text.

Opening the homepage sets 3 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.