shakoolie.com website review

About 274 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.

Your mobile performance score is 68. Pages that score under 90 lose visitors before the first paint.

3 images could be 333 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

8 files block the first paint until they finish downloading. Deferring or inlining them could save about 400 ms.

11 files are served with short cache lifetimes, so returning visitors download them again (54 KiB).

Google Tag Manager costs a phone 177 ms of main-thread work and 319 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Shopify costs a phone 61 ms of main-thread work and 323 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

8 third-party services load with your homepage (Google Tag Manager, TikTok and Shopify and others), adding 970 KiB and 387 ms of main-thread time.

About 29 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

3 long tasks block the main thread while loading, the longest for 136 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Polyfills for old browsers add 10 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 10.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 10.7 s. Good is under 3.8 s.

Visually, the page fills in at 4.9 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.2 s on a phone. Good is under 1.8 s.

1 image have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 2.8 MB in 280 requests on a phone: scripts 1.0 MB (105), other files 921 KiB (151) and images 643 KiB (9). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.78 g of CO₂e: 93.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

<html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Elements use prohibited ARIA attributes (2 elements).

2 tap targets are too small or too close together to hit reliably with a finger.

The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.

Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

Your title is 66 characters, so Google will cut it off around 60: “Shakoolie Shower Beer Holder | Keep your beer cold in a hot shower”.

Structured data found (Organization, Store and WebSite) but with 2 problems, for example “Organization: missing name”.

Your <h1> is empty.

The homepage links to 47 pages on shakoolie.com and 4 external pages.

There is no https://shakoolie.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://shakoolie.com/products/happy-hour-in-the-shower, https://shakoolie.com/products/muricans-for-shower-beers and https://shakoolie.com/products/another-day-another-shower-beer use the same meta description. A description written for each page earns more clicks.

We fetched 15 pages linked from your homepage (of 30 found) and read each the way a search engine does.

5 errors were logged to the browser console while the page loaded, for example “Refused to apply style from 'https://shakoolie.com/cdn/shop/t/9/assets/bold-upsell-custom.css?v=1780' because its MIME …”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

The homepage has only about 235 words of visible text; thin pages give Google and first-time buyers little to go on.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Pinterest Tag and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 17 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 22 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.