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shape-republic.com website review
Visit site (opens in a new tab)Reviewed 7 November 202637 issues · 101 checks
This review found 37 issues worth fixing on shape-republic.com, 12 of them high impact, across 101 checks. The most urgent: page weight: 34.9 MB in 427 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
81B- #26,346 of 80,918 reviewed websitesbeats 62%
- #15,626 of 39,887 online storesbeats 54%
- #14,888 of 35,280 Shopify storesbeats 51%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.9 s |
| May 23, 2026 | 1.9 s |
| May 30, 2026 | 1.9 s |
| Jun 6, 2026 | 1.9 s |
| Jun 13, 2026 | 2.0 s |
| Jun 20, 2026 | 1.9 s |
| Jun 27, 2026 | 1.9 s |
| Jul 4, 2026 | 1.9 s |
| Jul 11, 2026 | 1.8 s |
| Jul 18, 2026 | 1.6 s |
| Jul 25, 2026 | 1.5 s |
| Aug 1, 2026 | 1.5 s |
| Aug 8, 2026 | 1.5 s |
| Aug 15, 2026 | 1.5 s |
| Aug 22, 2026 | 1.5 s |
| Aug 29, 2026 | 1.5 s |
| Sep 5, 2026 | 1.5 s |
| Sep 12, 2026 | 1.4 s |
| Sep 19, 2026 | 1.4 s |
| Sep 26, 2026 | 1.4 s |
| Oct 3, 2026 | 1.4 s |
| Oct 10, 2026 | 1.5 s |
| Oct 17, 2026 | 1.4 s |
| Oct 24, 2026 | 1.4 s |
| Oct 31, 2026 | 1.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 144 ms |
| May 23, 2026 | 146 ms |
| May 30, 2026 | 150 ms |
| Jun 6, 2026 | 154 ms |
| Jun 13, 2026 | 158 ms |
| Jun 20, 2026 | 159 ms |
| Jun 27, 2026 | 159 ms |
| Jul 4, 2026 | 157 ms |
| Jul 11, 2026 | 155 ms |
| Jul 18, 2026 | 153 ms |
| Jul 25, 2026 | 151 ms |
| Aug 1, 2026 | 149 ms |
| Aug 8, 2026 | 152 ms |
| Aug 15, 2026 | 154 ms |
| Aug 22, 2026 | 155 ms |
| Aug 29, 2026 | 156 ms |
| Sep 5, 2026 | 153 ms |
| Sep 12, 2026 | 149 ms |
| Sep 19, 2026 | 147 ms |
| Sep 26, 2026 | 146 ms |
| Oct 3, 2026 | 150 ms |
| Oct 10, 2026 | 153 ms |
| Oct 17, 2026 | 154 ms |
| Oct 24, 2026 | 154 ms |
| Oct 31, 2026 | 153 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
2.0 s
3.9 s
5.9 s
7.9 s
9.8 s
11.8 s
13.8 s
15.7 s
shape-republic.com does not allow embedding, so this is Google's rendering of the page.
Speed
Reduce unused JavaScript
1.9 s · 417 KiBAbout 417 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.9 s faster on a phone.
Main-thread work: 6.5 s
A phone's processor spends 6.5 s on main-thread work while loading, 2.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Clarity, Shopify and Klaviyo and others), adding 32.6 MB and 995 ms of main-thread time.
Shopify adds 166 ms
166 msShopify costs a phone 166 ms of main-thread work and 31.7 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 64
64/100Your mobile performance score is 64. Pages that score under 90 lose visitors before the first paint.
Reduce unused CSS
600 ms · 71 KiBAbout 71 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.
Clarity adds 442 ms
442 msClarity costs a phone 442 ms of main-thread work and 30 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
300 ms · 51 KiBPolyfills for old browsers add 51 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.
Klaviyo adds 142 ms
142 msKlaviyo costs a phone 142 ms of main-thread work and 339 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
LoyaltyLion adds 62 ms
62 msLoyaltyLion costs a phone 62 ms of main-thread work and 364 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
250 ms · 67 KiB3 images could be 67 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 250 ms faster on a phone.
Use efficient cache lifetimes
200 ms · 65 KiB15 files are served with short cache lifetimes, so returning visitors download them again (65 KiB).
5 long tasks on the main thread
5 long tasks block the main thread while loading, the longest for 74 ms. During a long task the page ignores taps.
Render-blocking requests
50 ms3 files block the first paint until they finish downloading. Deferring or inlining them could save about 50 ms.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 10 ms
10 msYour server sent the HTML in 10 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 13.5 s
13.5 sYour largest element takes 13.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Speed Index: 11.9 s
11.9 sVisually, the page fills in at 11.9 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 15.2 s
15.2 sThe page becomes fully interactive after 15.2 s. Good is under 3.8 s.
First Contentful Paint: 2.1 s
2.1 sThe first text or image appears after 2.1 s on a phone. Good is under 1.8 s.
Tap response (INP) held steady for real visitors
+6%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 144 ms to 153 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.4 s
1.4 sReal visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 154 ms
154 msReal visitors wait 154 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 0.9 s
0.9 sReal visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 399 ms
399 msReal visitors wait 399 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 25% faster for real visitors
-25%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Total Blocking Time: 55 ms
55 msScripts block the page for only 55 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 34.9 MB in 427 requests
34.9 MBYour homepage downloads 34.9 MB in 427 requests on a phone: media 31.3 MB (10), other files 1.5 MB (262) and scripts 1.2 MB (113). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
Seasonal_BlackFriday01_Mobile_1zu1_6_V1_1.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 9.9 g of CO₂ per visit
9.90 gBy the Sustainable Web Design model, a visit to your homepage emits about 9.90 g of CO₂e: 1188.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
3 tap targets too small
3 tap targets are too small or too close together to hit reliably with a finger.
3 images without alt text
3 images have no alt text, which hurts accessibility and image search.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
3 links without text
3 visible links have no text or label, so screen readers cannot say where they go.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (4 elements).
1 checks passed
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 6 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
Meta description is long (168 characters)
Your meta description is 168 characters; Google truncates after about 160, so the end of your pitch is cut.
157 internal links, 7 external
The homepage links to 157 pages on shape-republic.com and 7 external pages.
5 checks passed
Title: 49 characters
Your title is a healthy 49 characters: “Shape Republic – Abnehm Shake für Frauen mit Ziel”.
Canonical URL set
The canonical URL is https://www.shape-republic.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.shape-republic.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (623 words), so crawlers that don't run JavaScript still read it.
Other pages
4 pages without a meta description
/collections/shape-republic-bestseller, /collections/kollagen-shake, /collections/darmgesundheit and /collections/aromatisiertes-wasser have no meta description, so Google writes the search snippet from whatever text it finds.
7 pages without an H1
/collections/shape-republic-bestseller, /collections/abnehm-shake, /collections/kollagen-shake, /collections/alle-produkte, /collections/darmgesundheit and /collections/aromatisiertes-wasser and 1 other have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 70 found) and read each the way a search engine does.
5 checks passed
Linked pages load
11 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 11 pages that loaded have a <title>.
Best practices
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
2 checks passed
Tap targets are thumb-sized
40 of 46 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (shape-republic.com).
Valid certificate (47 days left)
The certificate from Let's Encrypt · YE1 verifies for shape-republic.com and is valid for another 47 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://shape-republic.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 46 links work
All 46 links checked from your homepage (40 internal, 6 external) answered without errors; 1 did not answer within 5 s.
Domain and trust
No CAA record
shape-republic.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
shape-republic.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 10 years old
10 yearsshape-republic.com was registered in May 2016 through InterNetX GmbH. An established domain carries more trust with email providers and search engines.
Registered until May 2027
shape-republic.com is registered until May 2027.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
Thin social proof
Social proof on the homepage: 44 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 356 words of copy
The homepage carries about 356 words of visible text.
2 checks passed
2 short forms
2 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager and Microsoft Clarity.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be shape-republic.com is still delivered. Reports are on, so moving to quarantine is the next step.
SPF does not block other senders (?all)
Your SPF record doesn't end in -all or ~all, so it doesn't stop other servers sending as you: “v=spf1 include:mail.zendesk.com ?all”.
Email authentication score: 60/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
1 checks passed
DKIM signing found
A DKIM key is published (selector “google”, “s1” and “s2”), so receivers can verify mail really came from you.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Klaviyo, Meta Pixel, Microsoft Ads, Microsoft Clarity and Taboola and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
21 cookies set on arrival
21Opening the homepage sets 21 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
35 other companies contacted
Loading the homepage contacts 35 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Apps on your store
Your storefront loads 12 apps. Each one is code from another company running for your shoppers.
None of the apps your storefront loads is on the list of apps with a known security problem.
Apps your storefront loads
Eg Auto Add To Cart · Microsoft Clarity · Loyalty Rewards And Referrals · Gempages Builder · Klaviyo Email Marketing Sms · Kaching Bundles · Simprosys Google Shopping Feed · Judge Me Reviews · Sea Survey · trustpilot.com · mulwi.com · goaffpro.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Bootstrap
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | Microsoft Clarity
- Hosting
- Shopify
Company
- Headquarters
- Berlin
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 37 issues on shape-republic.com, including 14 speed issues, 3 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.