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shapeit.lv website review

Visit site (opens in a new tab)Reviewed 6 November 202641 issues · 95 checks

This review found 41 issues worth fixing on shapeit.lv, 13 of them high impact, across 95 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Live view · interaction off

Speed

7 to fix71
  • Use efficient cache lifetimes

    5.8 s · 2.0 MB

    79 files are served with short cache lifetimes, so returning visitors download them again (2.0 MB).

  • Render-blocking requests

    1.1 s

    12 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Mobile performance score: 71

    71/100

    Your mobile performance score is 71. Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    939 KiB

    21 images could be 939 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Font display

    650 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 650 ms).

  • Reduce unused CSS

    450 ms · 83 KiB

    About 83 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Reduce unused JavaScript

    300 ms · 42 KiB

    About 42 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Minify CSS

    150 ms · 14 KiB

    14 KiB could be saved by minifying CSS.

  • Minify JavaScript

    150 ms · 12 KiB

    12 KiB could be saved by minifying JavaScript.

  • 2 third-party services on the page

    2 third-party services load with your homepage (Cloudflare and FontAwesome CDN), adding 293 KiB and 10 ms of main-thread time.

  • Legacy JavaScript

    19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 0.5 s

    A phone's processor spends 0.5 s on main-thread work while loading, 147 ms of it running JavaScript. That is comfortably low.

  • Server response: 1 ms

    1 ms

    Your server sent the HTML in 1 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix67
  • Largest Contentful Paint: 13.7 s

    13.7 s

    Your largest element takes 13.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “U1JA USB2.0 Vīrišķais 4 Kontaktu Viena Spraudnis 4 Kontaktu…”.

  • Time to Interactive: 14.1 s

    14.1 s

    The page becomes fully interactive after 14.1 s. Good is under 3.8 s.

  • Speed Index: 5.0 s

    5.0 s

    Visually, the page fills in at 5.0 s (Speed Index). Good is under 3.4 s.

  • 15 images without width and height

    15 images have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

3 checks passed
  • First Contentful Paint: 1.4 s

    1.4 s

    The first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 0 ms

    0 ms

    Scripts block the page for only 0 ms while loading. Good is under 200 ms.

Images and page weight

3 to fix68
  • Page weight: 3.2 MB in 118 requests

    3.2 MB

    Your homepage downloads 3.2 MB in 118 requests on a phone: images 2.1 MB (43), fonts 797 KiB (11) and scripts 188 KiB (15). Under 2 MB keeps phones on slow connections fast.

  • 13 images in older formats

    13 images (1.4 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 15 images below the first screen load straight away

    15 images further down the page (1.5 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 0.9 g of CO₂ per visit

    0.91 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.91 g of CO₂e: 109.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 8491
  • 2 buttons without a name

    2 buttons have no accessible name, so screen readers announce just “button”.

  • 34 text elements with low contrast

    34 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (37 elements)

    All page content should be contained by landmarks: 37 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • 8 links without text

    8 visible links have no text or label, so screen readers cannot say where they go.

  • 3 form fields without a label

    3 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h6 and h2 → h6), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 61 images in the HTML carry an alt attribute.

  • 42 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 7 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

7 to fixGoogle 8371
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 2 H1 headlines

    There are 2 <h1> headlines (“Produkta mēneša” and “Atlaide mēnesī”). One clear main headline is easier for people and search engines.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 5 links crawlers can't follow

    5 links have no real href, so search engines can't follow them.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 79 internal links, 0 external

    The homepage links to 79 pages on shapeit.lv and 0 external pages.

3 checks passed
  • Title: 30 characters

    Your title is a healthy 30 characters: “Shapeit.lv - Interneta veikals”.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://shapeit.lv/sitemaps/xml.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (773 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 12 pages without a meta description

    /wishlist.html, /user_create.html, /Category-104-n1, /Category-103-n1, /Category-102-n1 and /Category-101-n1 and 6 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 14 pages without an H1

    /wishlist.html, /user_create.html, /Category-104-n1, /Category-103-n1, /Category-102-n1 and /Category-101-n1 and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 2 pages with very little text

    /user_create.html and /shop.html have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 29 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093
  • 8 small tap targets

    8 of 31 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

3 to fix71
  • 1 broken link to your own pages

    1 link from your homepage to your own site is broken, for example https://shapeit.lv/cdn-cgi/l/email-protection (404).

  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

4 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (shapeit.lv).

  • Valid certificate (67 days left)

    The certificate from Let's Encrypt · YE1 verifies for shapeit.lv and is valid for another 67 days.

  • http:// redirects to https

    http://shapeit.lv redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

Domain and trust

  • No CAA record

    shapeit.lv has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

Content and conversion

4 to fix42
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 741 words of copy

    The homepage carries about 741 words of visible text.

2 checks passed
  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Cloudflare Web Analytics.

Email authentication

2 to fix0
  • No DMARC policy

    shapeit.lv has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.

  • No SPF record

    shapeit.lv has no SPF record, so mail servers can't tell which servers may send email as you. Your mail lands in spam more often, and anyone can send mail pretending to be you.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Domain receives no email

    shapeit.lv has no MX record, so it receives no email. SPF -all and DMARC reject still matter: they stop others sending mail as you.

  • Email authentication score: 0/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Privacy and tracking

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 2 other companies contacted

    Loading the homepage contacts 2 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Framework
jQuery
E-commerce
AVADA Commerce;Consentmo GDPR Compliance;Shopify;Shopify Plus
Hosting
Cloudflare

Hiring

Hiring
1 open role
Job board
smartrecruiters

Upkeep, stack, hiring and company data from programmable.info

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