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sharestates.com website review

Visit site (opens in a new tab)Reviewed 21 October 202634 issues · 79 checks

This review found 34 issues worth fixing on sharestates.com, 16 of them high impact, across 79 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of sharestates.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. sharestates.com at 1.0 s1.0 s
  2. sharestates.com at 2.1 s2.1 s
  3. sharestates.com at 3.1 s3.1 s
  4. sharestates.com at 4.2 s4.2 s
  5. sharestates.com at 5.2 s5.2 s
  6. sharestates.com at 6.3 s6.3 s
  7. sharestates.com at 7.3 s7.3 s
  8. sharestates.com at 8.3 s8.3 s

Speed

11 to fix37
  • Use efficient cache lifetimes

    12.8 s · 3.6 MB

    106 files are served with short cache lifetimes, so returning visitors download them again (3.6 MB).

  • Render-blocking requests

    7.4 s

    38 files block the first paint until they finish downloading. Deferring or inlining them could save about 7.4 s.

  • Reduce unused CSS

    2.9 s · 620 KiB

    About 620 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 2.9 s faster on a phone.

  • Reduce unused JavaScript

    1.6 s · 1.1 MB

    About 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.6 s faster on a phone.

  • Improve image delivery

    1.6 s · 542 KiB

    6 images could be 542 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.6 s faster on a phone.

  • Mobile performance score: 37

    37/100

    Your mobile performance score is 37 (desktop: 44). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, hsappstatic.net and Facebook and others), adding 1.8 MB and 1.5 s of main-thread time.

  • Google Tag Manager adds 639 ms

    639 ms

    Google Tag Manager costs a phone 639 ms of main-thread work and 767 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • hsappstatic.net adds 425 ms

    425 ms

    hsappstatic.net costs a phone 425 ms of main-thread work and 695 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 3.3 s

    A phone's processor spends 3.3 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 14 long tasks on the main thread

    14 long tasks block the main thread while loading, the longest for 308 ms. During a long task the page ignores taps.

  • Document request latency

    145 KiB

    The HTML itself could arrive sooner: redirects, a slow server response or missing compression delay everything after it.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    26 KiB

    Polyfills for old browsers add 26 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    22 KiB

    22 KiB could be saved by minifying JavaScript.

  • Minify CSS

    11 KiB

    11 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 88 ms

    88 ms

    Your server sent the HTML in 88 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix46
  • First Contentful Paint: 8.7 s

    8.7 s

    The first text or image appears after 8.7 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 15.2 s

    15.2 s

    Your largest element takes 15.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Fast, Flexible Private Loans for Real Estate Professionals …”.

  • Speed Index: 19.0 s

    19.0 s

    Visually, the page fills in at 19.0 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 29.6 s

    29.6 s

    The page becomes fully interactive after 29.6 s. Good is under 3.8 s.

  • Total Blocking Time: 756 ms

    756 ms

    Scripts block taps and scrolling for 756 ms in total while the page loads. Good is under 200 ms.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed
  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 5.5 MB in 162 requests

    5.5 MB

    Your homepage downloads 5.5 MB in 162 requests on a phone: scripts 2.9 MB (77), images 1.3 MB (16) and stylesheets 727 KiB (37). Under 2 MB keeps phones on slow connections fast.

  • About 1.6 g of CO₂ per visit

    1.55 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.55 g of CO₂e: 186.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 8389
  • Invalid ARIA attributes

    1 element use ARIA attributes their role does not allow, which confuses screen readers.

  • 11 text elements with low contrast

    11 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 6 tap targets too small

    6 tap targets are too small or too close together to hit reliably with a finger.

  • All page content should be contained by landmarks (11 elements)

    All page content should be contained by landmarks: 11 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 3 links without text

    3 visible links have no text or label, so screen readers cannot say where they go.

2 checks passed
  • Every image has alt text

    All 7 images in the HTML carry an alt attribute.

  • 39 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 39 passed and 7 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10083
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (18 characters)

    Your title is only 18 characters: “Home - Sharestates”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 109 internal links, 10 external

    The homepage links to 109 pages on sharestates.com and 10 external pages.

6 checks passed
  • Meta description: 145 characters

    Your meta description is 145 characters: “Sharestates, a private lender, offers the most competitive private loans for every phase of your real estate project na…”.

  • Canonical URL set

    The canonical URL is https://sharestates.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://sharestates.com/sitemap_index.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no https://sharestates.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,247 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 1 page without a meta description

    https://sharestates.com/glossary has no meta description, so Google writes the search snippet from whatever text it finds.

  • 5 pages without an H1

    https://sharestates.com/contact-sharestates, https://sharestates.com/how-investing-works, https://sharestates.com/faqgeneral, https://sharestates.com/faq-borrower and https://sharestates.com/faq-investor have no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page slow to respond

    https://sharestates.com/blog took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 27 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7385
  • 2 small tap targets

    2 of 10 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Uncaught SyntaxError: Unexpected identifier 'content'”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix86
  • Thin social proof

    Social proof on the homepage: 26 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • About 1,226 words of copy

    The homepage carries about 1,226 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “CONTACT US”.

  • 17 calls to action

    The homepage has 17 calls to action, for example “Contact Us”, “Learn more” and “Get Started”.

  • 1 short form

    A short form (1 field at most) is right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and HubSpot.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and LinkedIn Insight and 2 mores (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

  • 13 cookies set on arrival

    13

    Opening the homepage sets 13 cookies (measured from a US location before any click).

  • 42 other companies contacted

    Loading the homepage contacts 42 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: HubSpot cookie banner

    A consent management tool (HubSpot cookie banner) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at sharestates.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

  • The footer still says © 2024.

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Analytics | Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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