sharkninja.com website review

Not measured in this review.

• Fails Core Web Vitals for real visitors

  Real Chrome users on phones do not pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

• Real-user CLS: 0.39

  0.39

  For real visitors the layout shifts by 0.39 (75th percentile). Good is under 0.1.

• Real-user LCP: 2.6 s

  2.6 s

  Real visitors wait 2.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

• Real-user INP: 250 ms

  250 ms

  Real visitors wait 250 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

• Tap response (INP) got 40% slower for real visitors

  +40%

  Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 179 ms to 254 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• Real-user TTFB: 1.0 s

  1.0 s

  Real visitors wait 1.0 s for your server to start answering (75th percentile). Good is under 800 ms.

• Largest content (LCP) held steady for real visitors

  +6%

  Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 2.5 s to 2.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• Page weight: 5.7 MB

  5.7 MB

  Your homepage downloads 5.7 MB on a phone, 245 KiB of it images (4%). Under 2 MB keeps phones on slow connections fast.

• An image on the first screen is lazy-loaded

  FS701Series_HomePage_Marquee_PreRelease_Mobile is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  Elements (1)

• 1 image in older formats

  1 image (62 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  Elements (1)

• About 1.6 g of CO₂ per visit

  1.61 g

  By the Sustainable Web Design model, a visit to your homepage emits about 1.61 g of CO₂e: 193.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

• Certain ARIA roles must be contained by particular parents (24 elements)

  Certain ARIA roles must be contained by particular parents: 24 elements on the page fail this check, rated critical by axe-core.

  Elements (3)

• Certain ARIA roles must contain particular children (5 elements)

  Certain ARIA roles must contain particular children: 5 elements on the page fail this check, rated critical by axe-core.

  Elements (3)

• 25 tap targets too small

  25 tap targets are too small or too close together to hit reliably with a finger.

  Elements (3)

• 1 text element with low contrast

  1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  Elements (1)

• Zoom is disabled

  The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  Elements (1)

• All page content should be contained by landmarks (1 element)

  All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  Elements (1)

• Elements marked as presentational should be consistently ignored (24 elements)

  Elements marked as presentational should be consistently ignored: 24 elements on the page fail this check, rated minor by axe-core.

  Elements (3)

• 1 form field without a label

  1 form field has no label, so screen readers announce an empty box and autofill guesses.

  View source

• Headings skip levels

  Headings skip levels (h1 → h4, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

  View sourceElements (3)

• No X (Twitter) card tag

  No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

• 406 internal links, 45 external

  The homepage links to 406 pages on sharkninja.com and 45 external pages.

• No llms.txt

  There is no https://www.sharkninja.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

• 1 page without a meta description

  https://www.sharkninja.com/order-status has no meta description, so Google writes the search snippet from whatever text it finds.

  Elements (1)

• 7 pages without an H1

  https://www.sharkninja.com/order-status, https://www.sharkninja.com/discover/trending-now/practical-magic, https://www.sharkninja.com/discover/trending-now/shark-beauty-limited-edition-collections, https://www.sharkninja.com/discover/trending-now/breast-cancer-research-foundation, https://www.sharkninja.com/creami-diet and https://www.sharkninja.com/discover/collaborations/marilyn-monroe-collection and 1 other have no <h1> headline, so visitors and search engines get no clear main topic.

• 15 internal pages checked

  We fetched 15 pages linked from your homepage (of 190 found) and read each the way a search engine does.

• 1 broken image

  1 image failed to load on a phone, for example https://verifi.pdscrb.com/tag?action=view&user_id=30a6f746-1c4d-44d2-8996-3528316e9313&advertiser=sharkbeauty&referrer=_&session_referrer=_&session_landing_url=https%3A%2F%2Fwww.sharkninja.com%2F&devi.

• 33 small tap targets

  33 of 110 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

• 6 JavaScript errors while loading

  6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

• No social proof

  No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

• No direct contact details

  No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

• About 1,051 words of copy

  The homepage carries about 1,051 words of visible text.

• 11 trackers load before any consent

  11

  Before a visitor clicks anything, the page loads Amazon Ads, Google Ads, Google Analytics, Google Tag Manager and Meta Pixel and 6 mores (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.

• 50 cookies set on arrival

  50

  Opening the homepage sets 50 cookies (measured from a US location before any click).

• 60 other companies contacted

  Loading the homepage contacts 60 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.