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sharmabrands.com website review

Visit site (opens in a new tab)Reviewed 24 October 202628 issues · 62 checks

This review found 28 issues worth fixing on sharmabrands.com, 12 of them high impact, across 62 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of sharmabrands.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. sharmabrands.com at 0.4 s0.4 s
  2. sharmabrands.com at 0.8 s0.8 s
  3. sharmabrands.com at 1.1 s1.1 s
  4. sharmabrands.com at 1.5 s1.5 s
  5. sharmabrands.com at 1.9 s1.9 s
  6. sharmabrands.com at 2.3 s2.3 s
  7. sharmabrands.com at 2.6 s2.6 s
  8. sharmabrands.com at 3.0 s3.0 s

Speed

10 to fix55
  • Reduce unused JavaScript

    6.2 s · 648 KiB

    About 648 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 6.2 s faster on a phone.

  • Use efficient cache lifetimes

    1.6 s · 1.1 MB

    22 files are served with short cache lifetimes, so returning visitors download them again (1.1 MB).

  • Mobile performance score: 55

    55/100

    Your mobile performance score is 55 (desktop: 99). Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    991 KiB

    5 images could be 991 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 6 third-party services on the page

    6 third-party services load with your homepage (Google CDN, Hubspot and Google Tag Manager and others), adding 1.7 MB and 795 ms of main-thread time.

  • Google CDN adds 466 ms

    466 ms

    Google CDN costs a phone 466 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    450 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

  • Legacy JavaScript

    300 ms · 13 KiB

    Polyfills for old browsers add 13 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

  • Main-thread work: 2.3 s

    A phone's processor spends 2.3 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Hubspot adds 183 ms

    183 ms

    Hubspot costs a phone 183 ms of main-thread work and 311 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 12 long tasks on the main thread

    12 long tasks block the main thread while loading, the longest for 169 ms. During a long task the page ignores taps.

  • Phones get a much slower page than desktops

    Desktop scores 99 but mobile only 55. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 1 ms

    1 ms

    Your server sent the HTML in 1 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix66
  • First Contentful Paint: 10.1 s

    10.1 s

    The first text or image appears after 10.1 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 15.8 s

    15.8 s

    Your largest element takes 15.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Selected client website work from the Sharma Brands portfol…”.

  • Time to Interactive: 16.0 s

    16.0 s

    The page becomes fully interactive after 16.0 s. Good is under 3.8 s.

  • Speed Index: 10.1 s

    10.1 s

    Visually, the page fills in at 10.1 s (Speed Index). Good is under 3.4 s.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 checks passed
  • Total Blocking Time: 114 ms

    114 ms

    Scripts block the page for only 114 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

3 to fix40
  • Page weight: 4.2 MB in 55 requests

    4.2 MB

    Your homepage downloads 4.2 MB in 55 requests on a phone: scripts 1.5 MB (15), images 1.1 MB (18) and media 1.0 MB (1). Under 2 MB keeps phones on slow connections fast.

  • 2 images far larger than shown

    517 KiB

    2 images are downloaded at several times the size a phone draws them, for example work-thumb-3.jpg at 3,028 px wide, shown at 350 px. Resized copies would save about 517 KiB.

  • 2 images in older formats

    2 images (598 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.2 g of CO₂ per visit

    1.19 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.19 g of CO₂e: 143.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

4 to fixGoogle 9594
  • Required ARIA attributes must be provided (14 elements)

    Required ARIA attributes must be provided: 14 elements on the page fail this check, rated critical by axe-core.

  • Interactive controls must not be nested (14 elements)

    Interactive controls must not be nested: 14 elements on the page fail this check, rated serious by axe-core.

  • ARIA role should be appropriate for the element (14 elements)

    ARIA role should be appropriate for the element: 14 elements on the page fail this check, rated minor by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (4 elements).

2 checks passed
  • Every image has alt text

    All 9 images in the HTML carry an alt attribute.

  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 3 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10094
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Only 1 internal link

    The homepage links to only 1 page on your own site, so visitors and crawlers find few routes into the rest of it.

7 checks passed
  • Meta description: 146 characters

    Your meta description is 146 characters: “Bold design meets data-backed strategy. Explore Sharma Brands' work in websites, creative, paid media and retention, an…”.

  • One H1 headline

    Your main headline reads: “Your full-funnel creative growth partner.”.

  • Title: 56 characters

    Your title is a healthy 56 characters: “Sharma Brands | Your full-funnel creative growth partner”.

  • Canonical URL set

    The canonical URL is https://sharmabrands.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://sharmabrands.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://sharmabrands.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (296 words), so crawlers that don't run JavaScript still read it.

Best practices

1 to fixGoogle 9693
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    9 of 9 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix58
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • A 23-field form

    Your longest form asks for 23 fields (9 required). Every extra field lowers completion.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 348 words of copy

    The homepage carries about 348 words of visible text.

3 checks passed
  • 2 calls to action

    The homepage has 2 calls to action, for example “Book a call”.

  • Analytics in place

    Analytics detected: HubSpot.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 2 email links.

Privacy and tracking

  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager and HubSpot (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

  • 5 cookies set on arrival

    5

    Opening the homepage sets 5 cookies (measured from a US location before any click).

  • 17 other companies contacted

    Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: HubSpot cookie banner

    A consent management tool (HubSpot cookie banner) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at sharmabrands.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Vercel

Hiring

Hiring
10 open roles
Teams
Client Strategy (2), CRO and Landing Page Strategy (2), Performance Creative (2), CRM (1)
Job board
ashby

Company

Employees
120
Headquarters
New York

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 28 issues on sharmabrands.com, including 14 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
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  • Ranked channels, outreach sequences and content angles
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  • Earned media and PR openings
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