Website review, no card needed
sheex.com website review
Visit site (opens in a new tab)Reviewed 5 November 202644 issues · 95 checks
This review found 44 issues worth fixing on sheex.com, 17 of them high impact, across 95 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
72C- #77,163 of 99,029 reviewed websitesbeats 19%
- #46,114 of 54,190 online storesbeats 12%
- #42,869 of 49,163 Shopify storesbeats 10%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.1 s |
| May 23, 2026 | 2.1 s |
| May 30, 2026 | 2.0 s |
| Jun 6, 2026 | 2.0 s |
| Jun 13, 2026 | 2.0 s |
| Jun 20, 2026 | 2.0 s |
| Jun 27, 2026 | 2.0 s |
| Jul 4, 2026 | 1.9 s |
| Jul 11, 2026 | 2.0 s |
| Jul 18, 2026 | 2.0 s |
| Jul 25, 2026 | 2.0 s |
| Aug 1, 2026 | 2.0 s |
| Aug 8, 2026 | 2.0 s |
| Aug 15, 2026 | 1.9 s |
| Aug 22, 2026 | 2.0 s |
| Aug 29, 2026 | 2.0 s |
| Sep 5, 2026 | 2.0 s |
| Sep 12, 2026 | 1.9 s |
| Sep 19, 2026 | 1.9 s |
| Sep 26, 2026 | 1.9 s |
| Oct 3, 2026 | 1.9 s |
| Oct 10, 2026 | 1.8 s |
| Oct 17, 2026 | 1.8 s |
| Oct 24, 2026 | 1.8 s |
| Oct 31, 2026 | 1.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 150 ms |
| May 23, 2026 | 155 ms |
| May 30, 2026 | 154 ms |
| Jun 6, 2026 | 162 ms |
| Jun 13, 2026 | 170 ms |
| Jun 20, 2026 | 171 ms |
| Jun 27, 2026 | 172 ms |
| Jul 4, 2026 | 170 ms |
| Jul 11, 2026 | 171 ms |
| Jul 18, 2026 | 171 ms |
| Jul 25, 2026 | 175 ms |
| Aug 1, 2026 | 179 ms |
| Aug 8, 2026 | 175 ms |
| Aug 15, 2026 | 171 ms |
| Aug 22, 2026 | 171 ms |
| Aug 29, 2026 | 170 ms |
| Sep 5, 2026 | 164 ms |
| Sep 12, 2026 | 162 ms |
| Sep 19, 2026 | 162 ms |
| Sep 26, 2026 | 161 ms |
| Oct 3, 2026 | 162 ms |
| Oct 10, 2026 | 163 ms |
| Oct 17, 2026 | 168 ms |
| Oct 24, 2026 | 171 ms |
| Oct 31, 2026 | 170 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.4 s
2.9 s
4.3 s
5.7 s
7.1 s
8.6 s
10.0 s
11.4 s
Speed
Reduce unused JavaScript
11.5 s · 2.0 MBAbout 2.0 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 11.5 s faster on a phone.
Use efficient cache lifetimes
9.8 s · 2.0 MB104 files are served with short cache lifetimes, so returning visitors download them again (2.0 MB).
Render-blocking requests
1.8 s41 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.8 s.
Main-thread work: 15.7 s
A phone's processor spends 15.7 s on main-thread work while loading, 7.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Google Tag Manager adds 1.2 s
1.2 sGoogle Tag Manager costs a phone 1.2 s of main-thread work and 1.3 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 14
14/100Your mobile performance score is 14. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Shopify and alia-prod.com and others), adding 3.3 MB and 3.4 s of main-thread time.
Legacy JavaScript
650 ms · 142 KiBPolyfills for old browsers add 142 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 650 ms faster on a phone.
Shopify adds 676 ms
676 msShopify costs a phone 676 ms of main-thread work and 683 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
alia-prod.com adds 567 ms
567 msalia-prod.com costs a phone 567 ms of main-thread work and 519 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
150 ms · 372 KiB20 images could be 372 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 365 ms. During a long task the page ignores taps.
Clarity adds 322 ms
322 msClarity costs a phone 322 ms of main-thread work and 30 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,643 HTML elements
The page has 2,643 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
heyamplify.com adds 186 ms
186 msheyamplify.com costs a phone 186 ms of main-thread work and 310 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
150 ms · 49 KiBAbout 49 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Minify JavaScript
150 ms · 22 KiB22 KiB could be saved by minifying JavaScript.
Minify CSS
7 KiB7 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Duplicated JavaScript
4 KiB4 KiB JavaScript is shipped twice across bundles.
1 checks passed
Server response: 23 ms
23 msYour server sent the HTML in 23 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 47.4 s
47.4 sYour largest element takes 47.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Try your luck Scratch below to see what you win You've Got …”.
Speed Index: 16.1 s
16.1 sVisually, the page fills in at 16.1 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 47.9 s
47.9 sThe page becomes fully interactive after 47.9 s. Good is under 3.8 s.
Total Blocking Time: 2.2 s
2.2 sScripts block taps and scrolling for 2.2 s in total while the page loads. Good is under 200 ms.
Cumulative Layout Shift: 0.392
0.392The layout shifts by 0.392 while loading, so content jumps under the reader's thumb. Good is under 0.1.
First Contentful Paint: 2.9 s
2.9 sThe first text or image appears after 2.9 s on a phone. Good is under 1.8 s.
4 images without width and height
4 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 12% slower for real visitors
+12%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 150 ms to 170 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 2.0 s
2.0 sReal visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 137 ms
137 msReal visitors wait 137 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.4 s
1.4 sReal visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 616 ms
616 msReal visitors wait 616 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 15% faster for real visitors
-15%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.1 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Images and page weight
Page weight: 9.0 MB in 752 requests
9.0 MBYour homepage downloads 9.0 MB in 752 requests on a phone: scripts 4.9 MB (205), other files 1.6 MB (376) and images 1.6 MB (105). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
110326_BF_DesktopHero.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
2 images far larger than shown
77 KiB2 images are downloaded at several times the size a phone draws them, for example OP_RoyalPlumSheetSet-1_NEW_caa3afbb-85e4-45e7-b140-dc851e1b6 at 900 px wide, shown at 112 px. Resized copies would save about 77 KiB.
About 2.6 g of CO₂ per visit
2.55 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.55 g of CO₂e: 306.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
Elements must only use permitted ARIA attributes (35 elements)
Elements must only use permitted ARIA attributes: 35 elements on the page fail this check, rated serious by axe-core.
21 tap targets too small
21 tap targets are too small or too close together to hit reliably with a finger.
10 text elements with low contrast
10 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Summary elements must have discernible text (1 element)
Summary elements must have discernible text: 1 element on the page fails this check, rated serious by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
Headings skip levels
Headings skip levels (h1 → h3, h1 → h3 and h2 → h4), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 76 images in the HTML carry an alt attribute.
50 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
10 H1 headlines
There are 10 <h1> headlines (“”, “Up to 50% OFF Sitewide” and “Cooling Sheet Sets”). One clear main headline is easier for people and search engines.
Meta description is long (320 characters)
Your meta description is 320 characters; Google truncates after about 160, so the end of your pitch is cut.
Structured data has 1 problem
Structured data found (Organization and WebSite) but with 1 problem, for example “Organization: logo is not an absolute URL ("https:files/Wordmark_Midnight.png")”.
5 links with vague text
5 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
194 internal links, 17 external
The homepage links to 194 pages on sheex.com and 17 external pages.
5 checks passed
Title: 59 characters
Your title is a healthy 59 characters: “SHEEX® Official Site | Shop Now & Sleep Better | SHEEX.com”.
Canonical URL set
The canonical URL is https://www.sheex.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.sheex.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,386 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.sheex.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
2 pages share a title
https://www.sheex.com/collections/sheet-separates-copy and https://www.sheex.com/collections/sheet-separates all use the title “Sheet Separates | Flat & Fitted Sheet Separates | SHEEX”. Search engines can't tell which page to show for a search, so each competes with the others.
2 pages share a meta description
https://www.sheex.com/collections/sheet-separates-copy and https://www.sheex.com/collections/sheet-separates use the same meta description. A description written for each page earns more clicks.
9 pages without an H1
https://www.sheex.com/products/original-performance-sheet-set, https://www.sheex.com/products/nightfall-sheet-set, https://www.sheex.com/products/arctic-aire-max-sheet-set, https://www.sheex.com/products/sheex-active-comfort-sheet-set, https://www.sheex.com/products/nightfall-cool-cloud-cover and https://www.sheex.com/products/performance-cooling-duvet-cover and 3 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 75 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
2 broken images
2 images failed to load on a phone, for example https://sp.analytics.yahoo.com/sp.pl?a=10000&d=Thu%2C%2005%20Nov%202026%2011%3A59%3A44%20GMT&n=0&b=SHEEX%C2%AE%20Official%20Site%20%7C%20Shop%20Now%20%26%20Sleep%20Better%20%7C%20SHEEX.com%E2%80%8E&.y.
19 small tap targets
19 of 51 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
About 764 words of copy
The homepage carries about 764 words of visible text.
7 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop Now” and “Learn More”.
21 calls to action
The homepage has 21 calls to action, for example “Shop Now”, “Shop All Pillows” and “Shop Men's Sleepwear”.
1 short form
A short form (1 field at most) is right on the homepage.
Social proof on the page
Social proof on the homepage: 38 testimonial or review blocks and 2 trust badges.
Analytics in place
Analytics detected: Google Tag Manager and Microsoft Clarity.
Direct contact links
Visitors can reach you directly: 0 phone links and 1 email link.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
10 trackers load before any consent
10Before a visitor clicks anything, the page loads Amazon Ads, Criteo, Google Ads, Google Analytics and Google Tag Manager and 5 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
48 cookies set on arrival
48Opening the homepage sets 48 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
71 other companies contacted
Loading the homepage contacts 71 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at sheex.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 17 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Attentive · Dropinblog · Wingify · Microsoft Clarity · Sheex X Retention · Seowill Ai Seo · Amplify Bundles Upsell · Triplewhale · Yotpo Product Reviews · Black Crow Ai That Delivers · Loop Returns · Countdown Timer · Quizell · pepperjam.com · attn.tv · gorgias.chat · 9gtb.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | Microsoft Clarity
- Hosting
- Shopify
Company
- Founded
- 2008
- Headquarters
- Columbia
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 44 issues on sheex.com, including 22 speed issues, 4 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.