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shipadelivery.com website review

Visit site (opens in a new tab)Reviewed 18 October 202633 issues · 80 checks

This review found 33 issues worth fixing on shipadelivery.com, 9 of them high impact, across 80 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.3 s2.0 sApr 25Oct 102.2 s
Show as table
DateReal-visitor load time (LCP)
Apr 25, 20262.1 s
May 2, 20262.1 s
May 9, 20262.2 s
May 16, 20262.2 s
May 23, 20262.2 s
May 30, 20262.2 s
Jun 6, 20262.2 s
Jun 13, 20262.2 s
Jun 20, 20262.2 s
Jun 27, 20262.2 s
Jul 4, 20262.1 s
Jul 11, 20262.1 s
Jul 18, 20262.1 s
Jul 25, 20262.2 s
Aug 1, 20262.2 s
Aug 8, 20262.2 s
Aug 15, 20262.2 s
Aug 22, 20262.2 s
Aug 29, 20262.2 s
Sep 5, 20262.2 s
Sep 12, 20262.2 s
Sep 19, 20262.1 s
Sep 26, 20262.1 s
Oct 3, 20262.2 s
Oct 10, 20262.2 s
Real-visitor tap response (INP)75th percentile, phones
266 ms227 msApr 25Oct 10235 ms
Show as table
DateReal-visitor tap response (INP)
Apr 25, 2026245 ms
May 2, 2026252 ms
May 9, 2026245 ms
May 16, 2026236 ms
May 23, 2026233 ms
May 30, 2026241 ms
Jun 6, 2026248 ms
Jun 13, 2026256 ms
Jun 20, 2026259 ms
Jun 27, 2026255 ms
Jul 4, 2026255 ms
Jul 11, 2026255 ms
Jul 18, 2026261 ms
Jul 25, 2026256 ms
Aug 1, 2026254 ms
Aug 8, 2026252 ms
Aug 15, 2026254 ms
Aug 22, 2026249 ms
Aug 29, 2026250 ms
Sep 5, 2026246 ms
Sep 12, 2026237 ms
Sep 19, 2026236 ms
Sep 26, 2026231 ms
Oct 3, 2026233 ms
Oct 10, 2026235 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of shipadelivery.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. shipadelivery.com at 0.4 s0.4 s
  2. shipadelivery.com at 0.8 s0.8 s
  3. shipadelivery.com at 1.1 s1.1 s
  4. shipadelivery.com at 1.5 s1.5 s
  5. shipadelivery.com at 1.9 s1.9 s
  6. shipadelivery.com at 2.3 s2.3 s
  7. shipadelivery.com at 2.6 s2.6 s
  8. shipadelivery.com at 3.0 s3.0 s

Speed

7 to fix89
  • Reduce unused JavaScript

    450 ms · 579 KiB

    About 579 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Mobile performance score: 89

    89/100

    Your mobile performance score is 89 (desktop: 85). Pages that score under 90 lose visitors before the first paint.

  • Use efficient cache lifetimes

    500 ms · 355 KiB

    13 files are served with short cache lifetimes, so returning visitors download them again (355 KiB).

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and Freshchat and others), adding 1.2 MB and 607 ms of main-thread time.

  • Render-blocking requests

    500 ms

    1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 500 ms.

  • Google Tag Manager adds 185 ms

    185 ms

    Google Tag Manager costs a phone 185 ms of main-thread work and 317 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Freshchat adds 133 ms

    133 ms

    Freshchat costs a phone 133 ms of main-thread work and 479 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 126 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    28 KiB

    About 28 KiB of CSS is downloaded but never applied on this page.

  • Legacy JavaScript

    12 KiB

    Polyfills for old browsers add 12 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 1.5 s

    A phone's processor spends 1.5 s on main-thread work while loading, 674 ms of it running JavaScript. That is comfortably low.

  • Server response: 15 ms

    15 ms

    Your server sent the HTML in 15 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix50
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user FCP: 3.4 s

    3.4 s

    Real visitors see the first content after 3.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 2.5 s

    2.5 s

    Real visitors wait 2.5 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Time to Interactive: 15.9 s

    15.9 s

    The page becomes fully interactive after 15.9 s. Good is under 3.8 s.

  • Real-user LCP: 3.4 s

    3.4 s

    Real visitors wait 3.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • First Contentful Paint: 2.3 s

    2.3 s

    The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

  • Speed Index: 3.8 s

    3.8 s

    Visually, the page fills in at 3.8 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 211 ms

    211 ms

    Scripts block taps and scrolling for 211 ms in total while the page loads. Good is under 200 ms.

  • Largest Contentful Paint: 2.5 s

    2.5 s

    Your largest element takes 2.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “The delivery experience can make or break how customers fee…”.

  • 7 images without width and height

    7 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -6%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 245 ms to 235 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +5%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 2.1 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0.024

    0.024

    The layout barely moves while loading (CLS 0.024, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 2.4 MB in 98 requests

    2.4 MB

    Your homepage downloads 2.4 MB in 98 requests on a phone: scripts 1.3 MB (24), other files 843 KiB (36) and images 82 KiB (27). Under 2 MB keeps phones on slow connections fast.

  • About 0.7 g of CO₂ per visit

    0.67 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.67 g of CO₂e: 80.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 8289
  • Certain ARIA roles must be contained by particular parents (12 elements)

    Certain ARIA roles must be contained by particular parents: 12 elements on the page fail this check, rated critical by axe-core.

  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • [role="img"] and [role="image"] elements must have alternative text (9 elements)

    [role="img"] and [role="image"] elements must have alternative text: 9 elements on the page fail this check, rated serious by axe-core.

  • Orphan list items

    Some list items are not inside a list.

  • All page content should be contained by landmarks (5 elements)

    All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 10 links without text

    10 visible links have no text or label, so screen readers cannot say where they go.

2 checks passed
  • Every image has alt text

    All 57 images in the HTML carry an alt attribute.

  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 8594
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 3 links with vague text

    3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 73 internal links, 17 external

    The homepage links to 73 pages on shipadelivery.com and 17 external pages.

7 checks passed
  • Meta description: 151 characters

    Your meta description is 151 characters: “Your very own logistics champion - Discover our ecosystem and learn more about the different services that Shipa Delive…”.

  • One H1 headline

    Your main headline reads: “We Put Last-Mile Delivery First”.

  • Title: 43 characters

    Your title is a healthy 43 characters: “Business Delivery Services | Shipa Delivery”.

  • Canonical URL set

    The canonical URL is https://shipa.com/shipa-delivery-business/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://shipa.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://shipa.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,139 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 1 page with very little text

    https://shipa.com/ar/shipa-delivery-business has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 33 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 9671
  • 10 broken images

    10 images failed to load on a phone, for example https://shipa.com/shipa-delivery-business/.

  • 2 small tap targets

    2 of 6 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “The report-only Content Security Policy 'base-uri 'self'; default-src 'self' *.shipa.com *.intercom.io *.doubleclick.ne…”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix90
  • Thin social proof

    Social proof on the homepage: 11 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,139 words of copy

    The homepage carries about 1,139 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Talk to the Team”.

  • 2 calls to action

    The homepage has 2 calls to action, for example “Talk to the Team”.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 6 phone links and 0 email links.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and LinkedIn Insight and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 11 cookies set on arrival

    11

    Opening the homepage sets 11 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 14 other companies contacted

    Loading the homepage contacts 14 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at shipadelivery.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Gatsby
Analytics
Google Tag Manager
Hosting
AWS

Upkeep, stack, hiring and company data from programmable.info

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