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shoenorth.ca website review

Visit site (opens in a new tab)Reviewed 6 November 202653 issues · 86 checks

This review found 53 issues worth fixing on shoenorth.ca, 25 of them high impact, across 86 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of shoenorth.ca (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. shoenorth.ca at 1.4 s1.4 s
  2. shoenorth.ca at 2.8 s2.8 s
  3. shoenorth.ca at 4.1 s4.1 s
  4. shoenorth.ca at 5.5 s5.5 s
  5. shoenorth.ca at 6.9 s6.9 s
  6. shoenorth.ca at 8.3 s8.3 s
  7. shoenorth.ca at 9.6 s9.6 s
  8. shoenorth.ca at 11.0 s11.0 s

Speed

14 to fix30
  • Improve image delivery

    12.2 s · 2.4 MB

    1 image could be 2.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 12.2 s faster on a phone.

  • Use efficient cache lifetimes

    9.8 s · 3.0 MB

    55 files are served with short cache lifetimes, so returning visitors download them again (3.0 MB).

  • Reduce unused JavaScript

    7.4 s · 2.1 MB

    About 2.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 7.4 s faster on a phone.

  • Render-blocking requests

    4.4 s

    20 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.4 s.

  • Mobile performance score: 30

    30/100

    Your mobile performance score is 30. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 9.9 s

    A phone's processor spends 9.9 s on main-thread work while loading, 4.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 4,884 HTML elements

    The page has 4,884 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Maps, Google Tag Manager and Adobe Tag Manager and others), adding 2.7 MB and 3.0 s of main-thread time.

  • Google Maps adds 558 ms

    558 ms

    Google Maps costs a phone 558 ms of main-thread work and 785 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 613 ms. During a long task the page ignores taps.

  • Google Tag Manager adds 521 ms

    521 ms

    Google Tag Manager costs a phone 521 ms of main-thread work and 184 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Adobe Tag Manager adds 477 ms

    477 ms

    Adobe Tag Manager costs a phone 477 ms of main-thread work and 160 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google CDN adds 397 ms

    397 ms

    Google CDN costs a phone 397 ms of main-thread work and 697 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Facebook adds 382 ms

    382 ms

    Facebook costs a phone 382 ms of main-thread work and 270 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    30 KiB

    Polyfills for old browsers add 30 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    12 KiB

    12 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Duplicated JavaScript

    2 KiB

    2 KiB JavaScript is shipped twice across bundles.

1 checks passed
  • Server response: 30 ms

    30 ms

    Your server sent the HTML in 30 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix35
  • Largest Contentful Paint: 28.3 s

    28.3 s

    Your largest element takes 28.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Popup Banner”.

  • Time to Interactive: 30.0 s

    30.0 s

    The page becomes fully interactive after 30.0 s. Good is under 3.8 s.

  • Total Blocking Time: 2.1 s

    2.1 s

    Scripts block taps and scrolling for 2.1 s in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 4.7 s

    4.7 s

    The first text or image appears after 4.7 s on a phone. Good is under 1.8 s.

  • Speed Index: 8.3 s

    8.3 s

    Visually, the page fills in at 8.3 s (Speed Index). Good is under 3.4 s.

  • 46 images without width and height

    46 images have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed
  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

4 to fix38
  • Page weight: 6.2 MB in 207 requests

    6.2 MB

    Your homepage downloads 6.2 MB in 207 requests on a phone: scripts 3.1 MB (129), images 2.8 MB (15) and HTML 135 KiB (8). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    banner78.png weighs 2.7 MB. On a phone connection a single image that size takes seconds.

  • 1 image in older formats

    1 image (2.7 MB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image below the first screen load straight away

    1 image further down the page (2.7 MB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 1.8 g of CO₂ per visit

    1.75 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.75 g of CO₂e: 210.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

12 to fixGoogle 7085
  • 4 buttons without a name

    4 buttons have no accessible name, so screen readers announce just “button”.

  • Invalid ARIA attributes

    1 element use ARIA attributes their role does not allow, which confuses screen readers.

  • Certain ARIA roles must contain particular children (1 element)

    Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.

  • ARIA attributes must conform to valid values (1 element)

    ARIA attributes must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.

  • 96 tap targets too small

    96 tap targets are too small or too close together to hit reliably with a finger.

  • 63 text elements with low contrast

    63 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • ARIA dialog and alertdialog nodes should have an accessible name (32 elements)

    ARIA dialog and alertdialog nodes should have an accessible name: 32 elements on the page fail this check, rated serious by axe-core.

  • All page content should be contained by landmarks (127 elements)

    All page content should be contained by landmarks: 127 elements on the page fail this check, rated moderate by axe-core.

  • 5 form fields without a label

    5 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Elements use prohibited ARIA attributes

    Elements use prohibited ARIA attributes (1 element).

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (24 elements).

2 checks passed
  • Every image has alt text

    All 99 images in the HTML carry an alt attribute.

  • 52 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 62 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 10 failed. 7 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 9277
  • Title is long (77 characters)

    Your title is 77 characters, so Google will cut it off around 60: “MERDEKA138: Rahasia Situs Slot Gacor Terpercaya Resmi Link Game Resmi Terbaru”.

  • 2 H1 headlines

    There are 2 <h1> headlines (“MERDEKA138 Situs Link Slot Gacor Online MAXWIN Ra…” and “MERDEKA138: Rahasia Situs Slot Gacor Terpercaya R…”). One clear main headline is easier for people and search engines.

  • 25 links crawlers can't follow

    25 links have no real href, so search engines can't follow them.

  • Meta description is long (199 characters)

    Your meta description is 199 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No XML sitemap

    No XML sitemap at https://www.skatekootenayregion.ca/sitemap.xml, so Google discovers your pages only by following links.

  • 75 internal links, 14 external

    The homepage links to 75 pages on shoenorth.ca and 14 external pages.

4 checks passed
  • Canonical URL set

    The canonical URL is https://www.skatekootenayregion.ca/person/lia-lin-greco/.

  • Structured data in place

    Structured data found: BreadcrumbList, FAQPage, ItemList, OfferCatalog and Organization.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

AI search readiness

100
  • No llms.txt

    There is no https://www.skatekootenayregion.ca/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and contact details; sameAs (social profiles) and description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (3,436 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix0
  • 3 linked pages are broken

    Your homepage links to https://www.skatekootenayregion.ca/kebijakan-privasi, https://www.skatekootenayregion.ca/legal and https://www.skatekootenayregion.ca/sitemap, which answer with an error. Visitors hit a dead end and search engines drop them.

  • 3 internal pages checked

    We fetched 3 pages linked from your homepage and read each the way a search engine does.

Best practices

7 to fixGoogle 5061
  • 1 broken image

    1 image failed to load on a phone, for example https://www.skatekootenayregion.ca/person/lia-lin-greco/#.

  • 17 small tap targets

    17 of 27 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Scrolls sideways on phones

    On a 390 px-wide phone the page scrolls sideways, a sign that something is wider than the screen.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Uncaught ReferenceError: google is not defined”.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix64
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • About 2,330 words of copy

    The homepage carries about 2,330 words of visible text.

4 checks passed
  • 9 short forms

    9 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 18 testimonial or review blocks and a star rating.

  • Analytics in place

    Analytics detected: Google Analytics and Cloudflare Web Analytics.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Analytics, Google Tag Manager and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 19 cookies set on arrival

    19

    Opening the homepage sets 19 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 43 other companies contacted

    Loading the homepage contacts 43 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at shoenorth.ca, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

E-commerce
Shopify;Shopify Plus
Analytics
Google Analytics
Hosting
Cloudflare

Upkeep, stack, hiring and company data from programmable.info

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shoenorth.ca website review: scores and fixes | Programmable