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shoenorth.ca website review
Visit site (opens in a new tab)Reviewed 6 November 202653 issues · 86 checks
This review found 53 issues worth fixing on shoenorth.ca, 25 of them high impact, across 86 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
One score from every part of this review. How it works
How it loaded on a phone
1.4 s
2.8 s
4.1 s
5.5 s
6.9 s
8.3 s
9.6 s
11.0 s
Speed
Improve image delivery
12.2 s · 2.4 MB1 image could be 2.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 12.2 s faster on a phone.
Use efficient cache lifetimes
9.8 s · 3.0 MB55 files are served with short cache lifetimes, so returning visitors download them again (3.0 MB).
Reduce unused JavaScript
7.4 s · 2.1 MBAbout 2.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 7.4 s faster on a phone.
Render-blocking requests
4.4 s20 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.4 s.
Mobile performance score: 30
30/100Your mobile performance score is 30. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 9.9 s
A phone's processor spends 9.9 s on main-thread work while loading, 4.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
4,884 HTML elements
The page has 4,884 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Google Maps, Google Tag Manager and Adobe Tag Manager and others), adding 2.7 MB and 3.0 s of main-thread time.
Google Maps adds 558 ms
558 msGoogle Maps costs a phone 558 ms of main-thread work and 785 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 613 ms. During a long task the page ignores taps.
Google Tag Manager adds 521 ms
521 msGoogle Tag Manager costs a phone 521 ms of main-thread work and 184 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Adobe Tag Manager adds 477 ms
477 msAdobe Tag Manager costs a phone 477 ms of main-thread work and 160 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google CDN adds 397 ms
397 msGoogle CDN costs a phone 397 ms of main-thread work and 697 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Facebook adds 382 ms
382 msFacebook costs a phone 382 ms of main-thread work and 270 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
30 KiBPolyfills for old browsers add 30 KiB JavaScript that modern phones do not need.
Minify JavaScript
12 KiB12 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Duplicated JavaScript
2 KiB2 KiB JavaScript is shipped twice across bundles.
1 checks passed
Server response: 30 ms
30 msYour server sent the HTML in 30 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 28.3 s
28.3 sYour largest element takes 28.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Popup Banner”.
Time to Interactive: 30.0 s
30.0 sThe page becomes fully interactive after 30.0 s. Good is under 3.8 s.
Total Blocking Time: 2.1 s
2.1 sScripts block taps and scrolling for 2.1 s in total while the page loads. Good is under 200 ms.
First Contentful Paint: 4.7 s
4.7 sThe first text or image appears after 4.7 s on a phone. Good is under 1.8 s.
Speed Index: 8.3 s
8.3 sVisually, the page fills in at 8.3 s (Speed Index). Good is under 3.4 s.
46 images without width and height
46 images have no width and height attributes, so the layout jumps as each one loads.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
1 checks passed
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 6.2 MB in 207 requests
6.2 MBYour homepage downloads 6.2 MB in 207 requests on a phone: scripts 3.1 MB (129), images 2.8 MB (15) and HTML 135 KiB (8). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
banner78.png weighs 2.7 MB. On a phone connection a single image that size takes seconds.
1 image in older formats
1 image (2.7 MB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
1 image below the first screen load straight away
1 image further down the page (2.7 MB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 1.8 g of CO₂ per visit
1.75 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.75 g of CO₂e: 210.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
4 buttons without a name
4 buttons have no accessible name, so screen readers announce just “button”.
Invalid ARIA attributes
1 element use ARIA attributes their role does not allow, which confuses screen readers.
Certain ARIA roles must contain particular children (1 element)
Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.
ARIA attributes must conform to valid values (1 element)
ARIA attributes must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.
96 tap targets too small
96 tap targets are too small or too close together to hit reliably with a finger.
63 text elements with low contrast
63 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
ARIA dialog and alertdialog nodes should have an accessible name (32 elements)
ARIA dialog and alertdialog nodes should have an accessible name: 32 elements on the page fail this check, rated serious by axe-core.
All page content should be contained by landmarks (127 elements)
All page content should be contained by landmarks: 127 elements on the page fail this check, rated moderate by axe-core.
5 form fields without a label
5 form fields have no label, so screen readers announce an empty box and autofill guesses.
Elements use prohibited ARIA attributes
Elements use prohibited ARIA attributes (1 element).
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
Headings should not be empty (1 element)
Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (24 elements).
2 checks passed
Every image has alt text
All 99 images in the HTML carry an alt attribute.
52 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 62 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 10 failed. 7 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (77 characters)
Your title is 77 characters, so Google will cut it off around 60: “MERDEKA138: Rahasia Situs Slot Gacor Terpercaya Resmi Link Game Resmi Terbaru”.
2 H1 headlines
There are 2 <h1> headlines (“MERDEKA138 Situs Link Slot Gacor Online MAXWIN Ra…” and “MERDEKA138: Rahasia Situs Slot Gacor Terpercaya R…”). One clear main headline is easier for people and search engines.
25 links crawlers can't follow
25 links have no real href, so search engines can't follow them.
Meta description is long (199 characters)
Your meta description is 199 characters; Google truncates after about 160, so the end of your pitch is cut.
No XML sitemap
No XML sitemap at https://www.skatekootenayregion.ca/sitemap.xml, so Google discovers your pages only by following links.
75 internal links, 14 external
The homepage links to 75 pages on shoenorth.ca and 14 external pages.
4 checks passed
Canonical URL set
The canonical URL is https://www.skatekootenayregion.ca/person/lia-lin-greco/.
Structured data in place
Structured data found: BreadcrumbList, FAQPage, ItemList, OfferCatalog and Organization.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place.
AI search readiness
No llms.txt
There is no https://www.skatekootenayregion.ca/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and contact details; sameAs (social profiles) and description would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (3,436 words), so crawlers that don't run JavaScript still read it.
Other pages
3 linked pages are broken
Your homepage links to https://www.skatekootenayregion.ca/kebijakan-privasi, https://www.skatekootenayregion.ca/legal and https://www.skatekootenayregion.ca/sitemap, which answer with an error. Visitors hit a dead end and search engines drop them.
3 internal pages checked
We fetched 3 pages linked from your homepage and read each the way a search engine does.
Best practices
1 broken image
1 image failed to load on a phone, for example https://www.skatekootenayregion.ca/person/lia-lin-greco/#.
17 small tap targets
17 of 27 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Scrolls sideways on phones
On a 390 px-wide phone the page scrolls sideways, a sign that something is wider than the screen.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Uncaught ReferenceError: google is not defined”.
1 distorted image
1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
About 2,330 words of copy
The homepage carries about 2,330 words of visible text.
4 checks passed
9 short forms
9 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 18 testimonial or review blocks and a star rating.
Analytics in place
Analytics detected: Google Analytics and Cloudflare Web Analytics.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Analytics, Google Tag Manager and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
19 cookies set on arrival
19Opening the homepage sets 19 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
43 other companies contacted
Loading the homepage contacts 43 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at shoenorth.ca, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- E-commerce
- Shopify;Shopify Plus
- Analytics
- Google Analytics
- Hosting
- Cloudflare
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 53 issues on shoenorth.ca, including 20 speed issues, 5 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.