shonajoy.com website review

About 1.5 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.1 s faster on a phone.

42 files are served with short cache lifetimes, so returning visitors download them again (1.3 MB).

Your mobile performance score is 42. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

A phone's processor spends 4.4 s on main-thread work while loading, 2.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (Google Tag Manager, Shopify and Facebook and others), adding 2.7 MB and 1.5 s of main-thread time.

8 images could be 1.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 50 ms faster on a phone.

Google Tag Manager costs a phone 594 ms of main-thread work and 746 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

6 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

Polyfills for old browsers add 78 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 350 ms faster on a phone.

About 46 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 330 ms faster on a phone.

27 KiB could be saved by minifying JavaScript.

Shopify costs a phone 219 ms of main-thread work and 666 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Klaviyo costs a phone 148 ms of main-thread work and 425 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

18 long tasks block the main thread while loading, the longest for 197 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

18 KiB JavaScript is shipped twice across bundles.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 KiB could be saved by minifying CSS.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

For real visitors the layout shifts by 0.37 (75th percentile). Good is under 0.1.

Your largest element takes 25.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 36.0 s. Good is under 3.8 s.

Visually, the page fills in at 12.7 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 751 ms in total while the page loads. Good is under 200 ms.

The first text or image appears after 3.1 s on a phone. Good is under 1.8 s.

Real visitors see the first content after 2.1 s (75th percentile). Good is under 1.8 s.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 135 ms to 146 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.3 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 8.7 MB in 369 requests on a phone: images 3.6 MB (27), scripts 3.4 MB (137) and other files 1.0 MB (170). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 2.48 g of CO₂e: 297.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 button has no accessible name, so screen readers announce just “button”.

12 tap targets are too small or too close together to hit reliably with a finger.

2 links inside paragraphs rely on colour alone to stand out.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

44 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

14 visible links have no text or label, so screen readers cannot say where they go.

There is no <h1>, so neither visitors nor Google get a clear main headline.

Your title is 70 characters, so Google will cut it off around 60: “Designer Women's Clothing - Simplicity & Sophistication – Shona Joy US”.

2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

The homepage links to 78 pages on shonajoy.com and 11 external pages.

Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

https://shonajoy.com/pages/returns, https://shonajoy.com/pages/localisation, https://shonajoy.com/pages/wishlist, https://shonajoy.com/pages/the-wedding-parlour, https://shonajoy.com/pages/journal and https://shonajoy.com/pages/contact and 6 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://shonajoy.com/pages/returns, https://shonajoy.com/collections/shop-all, https://shonajoy.com/pages/the-wedding-parlour, https://shonajoy.com/collections/dresses, https://shonajoy.com/pages/journal and https://shonajoy.com/collections/50-and-under and 5 others have no <h1> headline, so visitors and search engines get no clear main topic.

https://shonajoy.com/collections/shop-all, https://shonajoy.com/collections/dresses, https://shonajoy.com/collections/50-and-under, https://shonajoy.com/collections/sale-80-and-under, https://shonajoy.com/collections/sale-100-and-under and https://shonajoy.com/collections/sale-150-and-under and 2 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 31 found) and read each the way a search engine does.

1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=56382260&tm=gtm002&Ver=2&mid=e75bd643-8d22-448d-b216-0ae96921d90f&bo=1&sid=ad0a1d50daad11f187e98fcb37193712&vid=ad0a74e0daad11f1b73ccd31196e90f4&vids=1&msclkid=N&pi=91.

31 of 45 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_EMPTY_RESPONSE”.

Large scripts ship without source maps.

Requests the notification permission on page load.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

The homepage has only about 203 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 36 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 55 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.