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shop-eam.com website review

Visit site (opens in a new tab)Reviewed 12 November 202626 issues · 72 checks

This review found 26 issues worth fixing on shop-eam.com, 7 of them high impact, across 72 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of shop-eam.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. shop-eam.com at 0.4 s0.4 s
  2. shop-eam.com at 0.8 s0.8 s
  3. shop-eam.com at 1.2 s1.2 s
  4. shop-eam.com at 1.6 s1.6 s
  5. shop-eam.com at 2.0 s2.0 s
  6. shop-eam.com at 2.4 s2.4 s
  7. shop-eam.com at 2.8 s2.8 s
  8. shop-eam.com at 3.2 s3.2 s

Speed

4 to fix68
  • Reduce unused JavaScript

    1.5 s · 323 KiB

    About 323 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.5 s faster on a phone.

  • Mobile performance score: 68

    68/100

    Your mobile performance score is 68. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    500 ms

    10 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.

  • Use efficient cache lifetimes

    400 ms · 70 KiB

    4 files are served with short cache lifetimes, so returning visitors download them again (70 KiB).

  • Legacy JavaScript

    200 ms · 55 KiB

    Polyfills for old browsers add 55 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.

  • Improve image delivery

    200 ms · 39 KiB

    2 images could be 39 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 200 ms faster on a phone.

  • 6 third-party services on the page

    6 third-party services load with your homepage (mycustomizer.com, jQuery CDN and Shopify and others), adding 169 KiB and 79 ms of main-thread time.

  • 1 long task on the main thread

    1 long task block the main thread while loading, the longest for 62 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Reduce unused CSS

    22 KiB

    About 22 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 1.1 s

    A phone's processor spends 1.1 s on main-thread work while loading, 416 ms of it running JavaScript. That is comfortably low.

  • Server response: 6 ms

    6 ms

    Your server sent the HTML in 6 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix68
  • Largest Contentful Paint: 7.3 s

    7.3 s

    Your largest element takes 7.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 7.3 s

    7.3 s

    The page becomes fully interactive after 7.3 s. Good is under 3.8 s.

  • Speed Index: 5.4 s

    5.4 s

    Visually, the page fills in at 5.4 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.7 s

    2.7 s

    The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 checks passed
  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 12 ms

    12 ms

    Scripts block the page for only 12 ms while loading. Good is under 200 ms.

Images and page weight

100
  • About 0.5 g of CO₂ per visit

    0.48 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.48 g of CO₂e: 57.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 checks passed
  • Page weight: 1.7 MB in 147 requests

    1.7 MB

    Your homepage downloads 1.7 MB in 147 requests on a phone: scripts 677 KiB (53), other files 670 KiB (73) and images 217 KiB (9). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 8294
  • Hidden but focusable

    8 elements hidden from screen readers can still receive keyboard focus.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

1 checks passed
  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 8571
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • Title is short (16 characters)

    Your title is only 16 characters: “Breakaway Sports”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • Canonical points to another host

    Your canonical URL points to shophockeypucks.breakawaysports.net, not shop-eam.com, so Google may credit that host instead.

  • No social preview image

    No Open Graph image (also missing: og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • One H1 headline

    Your <h1> is empty.

  • 33 internal links, 12 external

    The homepage links to 33 pages on shop-eam.com and 12 external pages.

3 checks passed
  • Structured data in place

    Structured data found: BreadcrumbList.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://shop-eam.com/sitemap.xml.

AI search readiness

1 to fix83
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • llms.txt published

    The site publishes https://shop-eam.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 7 pages without a meta description

    https://shop-eam.com/collections/elite-employees/Elite, https://shop-eam.com/collections/elite-employees/Lifeguard, https://shop-eam.com/collections/elite-employees/Denizen, https://shop-eam.com/collections/elite-employees/160-Leroy, https://shop-eam.com/collections/elite-employees/5POINTZ and https://shop-eam.com/collections/elite-employees and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.

  • 5 pages with very little text

    https://shop-eam.com/collections/elite-employees/Denizen, https://shop-eam.com/collections/elite-employees/160-Leroy, https://shop-eam.com/collections/elite-employees/5POINTZ, https://shop-eam.com/products/elite-baseball-hat and https://shop-eam.com/products/ladies-50-50-jersey-shorts-elite have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 14 internal pages checked

    We fetched 14 pages linked from your homepage and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 14 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 12 small tap targets

    12 of 26 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

5 to fix56
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • Only about 90 words

    The homepage has only about 90 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

3 checks passed
  • 2 calls to action

    The homepage has 2 calls to action, for example “Contact” and “Subscribe”.

  • 4 short forms

    4 short forms (1 field at most) are right on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage.

Privacy and tracking

  • 6 cookies set on arrival

    6

    Opening the homepage sets 6 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 8 other companies contacted

    Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at shop-eam.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 1 app. It is code from another company running for your shoppers.

Apps your storefront loads

mycustomizer.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 26 issues on shop-eam.com, including 9 speed issues, 5 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
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