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shoparq.com website review

Visit site (opens in a new tab)Reviewed 18 October 202638 issues · 84 checks

This review found 38 issues worth fixing on shoparq.com, 13 of them high impact, across 84 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.1 s846 msApr 25Oct 10870 ms
Show as table
DateReal-visitor load time (LCP)
Apr 25, 2026945 ms
May 2, 2026988 ms
May 9, 2026991 ms
May 16, 20261.0 s
May 23, 20261.0 s
May 30, 20261.0 s
Jun 6, 20261.0 s
Jun 13, 2026991 ms
Jun 20, 20261.0 s
Jun 27, 20261.0 s
Jul 4, 2026997 ms
Jul 11, 20261.0 s
Jul 18, 2026996 ms
Jul 25, 20261.0 s
Aug 1, 20261.0 s
Aug 8, 2026969 ms
Aug 15, 2026959 ms
Aug 22, 2026955 ms
Aug 29, 2026939 ms
Sep 5, 2026936 ms
Sep 12, 2026933 ms
Sep 19, 2026919 ms
Sep 26, 2026909 ms
Oct 3, 2026901 ms
Oct 10, 2026870 ms
Real-visitor tap response (INP)75th percentile, phones
72 ms65 msApr 25Oct 1071 ms
Show as table
DateReal-visitor tap response (INP)
Apr 25, 202668 ms
May 2, 202666 ms
May 9, 202666 ms
May 16, 202668 ms
May 23, 202668 ms
May 30, 202669 ms
Jun 6, 202669 ms
Jun 13, 202669 ms
Jun 20, 202670 ms
Jun 27, 202670 ms
Jul 4, 202670 ms
Jul 11, 202670 ms
Jul 18, 202670 ms
Jul 25, 202670 ms
Aug 1, 202670 ms
Aug 8, 202671 ms
Aug 15, 202670 ms
Aug 22, 202670 ms
Aug 29, 202671 ms
Sep 5, 202670 ms
Sep 12, 202670 ms
Sep 19, 202670 ms
Sep 26, 202670 ms
Oct 3, 202670 ms
Oct 10, 202671 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of shoparq.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. shoparq.com at 0.4 s0.4 s
  2. shoparq.com at 0.8 s0.8 s
  3. shoparq.com at 1.1 s1.1 s
  4. shoparq.com at 1.5 s1.5 s
  5. shoparq.com at 1.9 s1.9 s
  6. shoparq.com at 2.3 s2.3 s
  7. shoparq.com at 2.6 s2.6 s
  8. shoparq.com at 3.0 s3.0 s

Speed

9 to fix47
  • Reduce unused JavaScript

    3.3 s · 517 KiB

    About 517 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.3 s faster on a phone.

  • Render-blocking requests

    1.6 s

    18 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

  • Mobile performance score: 47

    47/100

    Your mobile performance score is 47 (desktop: 62). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Improve image delivery

    1.5 MB

    14 images could be 1.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Klaviyo, Google Tag Manager and Accessibe Accessibility Overlay and others), adding 1.0 MB and 943 ms of main-thread time.

  • Main-thread work: 3.4 s

    A phone's processor spends 3.4 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 13 long tasks on the main thread

    13 long tasks block the main thread while loading, the longest for 335 ms. During a long task the page ignores taps.

  • Klaviyo adds 273 ms

    273 ms

    Klaviyo costs a phone 273 ms of main-thread work and 429 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 251 ms

    251 ms

    Google Tag Manager costs a phone 251 ms of main-thread work and 161 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    150 ms · 75 KiB

    10 files are served with short cache lifetimes, so returning visitors download them again (75 KiB).

  • Reduce unused CSS

    130 ms · 15 KiB

    About 15 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 130 ms faster on a phone.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    24 KiB

    Polyfills for old browsers add 24 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 3 ms

    3 ms

    Your server sent the HTML in 3 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 21.0 s

    21.0 s

    Your largest element takes 21.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 23.8 s

    23.8 s

    The page becomes fully interactive after 23.8 s. Good is under 3.8 s.

  • First Contentful Paint: 4.7 s

    4.7 s

    The first text or image appears after 4.7 s on a phone. Good is under 1.8 s.

  • Speed Index: 7.3 s

    7.3 s

    Visually, the page fills in at 7.3 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 489 ms

    489 ms

    Scripts block taps and scrolling for 489 ms in total while the page loads. Good is under 200 ms.

  • 3 images without width and height

    3 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +5%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 68 ms to 71 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -8%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 0.9 s to 0.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 88 ms

    88 ms

    Real visitors wait 88 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 459 ms

    459 ms

    Real visitors wait 459 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix63
  • Page weight: 5.3 MB in 225 requests

    5.3 MB

    Your homepage downloads 5.3 MB in 225 requests on a phone: images 3.0 MB (28), scripts 1.5 MB (89) and other files 694 KiB (86). Under 2 MB keeps phones on slow connections fast.

  • 8 images below the first screen load straight away

    8 images further down the page (1.5 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.5 g of CO₂ per visit

    1.51 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.51 g of CO₂e: 181.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 8492
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 16 tap targets too small

    16 tap targets are too small or too close together to hit reliably with a finger.

  • 13 images without alt text

    13 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Headings should not be empty (2 elements)

    Headings should not be empty: 2 elements on the page fail this check, rated minor by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

1 checks passed
  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 8571
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • Title is short (9 characters)

    Your title is only 9 characters: “ARQ – ARQ”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 3 H1 headlines

    There are 3 <h1> headlines (“”, “” and “”). One clear main headline is easier for people and search engines.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 98 internal links, 4 external

    The homepage links to 98 pages on shoparq.com and 4 external pages.

3 checks passed
  • Canonical URL set

    The canonical URL is https://shoparq.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://shoparq.com/sitemap.xml.

AI search readiness

1 to fix83
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • llms.txt published

    The site publishes https://shoparq.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 15 pages without a meta description

    https://shoparq.com/collections/tops, https://shoparq.com/collections/bras, https://shoparq.com/collections/tanks, https://shoparq.com/collections/tees, https://shoparq.com/collections/bottoms and https://shoparq.com/collections/undies and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://shoparq.com/pages/about-us, whose canonical is https://shoparq.com/pages/about. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 22 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 9 small tap targets

    9 of 15 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Shopify's Google Analytics stub called with: [array Array] See https://help.shopify.com/manual/promoting-marketing/pixe…”.

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix72
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • Only about 137 words

    The homepage has only about 137 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Learn More”.

  • 22 calls to action

    The homepage has 22 calls to action, for example “Contact”, “SHOP NEW ARRIVALS” and “Shop Now”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Analytics and Hotjar.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 3 email links.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 18 cookies set on arrival

    18

    Opening the homepage sets 18 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 32 other companies contacted

    Loading the homepage contacts 32 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at shoparq.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics | Hotjar

Upkeep, stack, hiring and company data from programmable.info

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