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shoparq.com website review
Visit site (opens in a new tab)Reviewed 18 October 202638 issues · 84 checks
This review found 38 issues worth fixing on shoparq.com, 13 of them high impact, across 84 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
77C- #56,239 of 100,075 reviewed websitesbeats 39%
- #35,438 of 55,016 online storesbeats 30%
- #33,665 of 49,956 Shopify storesbeats 28%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 25, 2026 | 945 ms |
| May 2, 2026 | 988 ms |
| May 9, 2026 | 991 ms |
| May 16, 2026 | 1.0 s |
| May 23, 2026 | 1.0 s |
| May 30, 2026 | 1.0 s |
| Jun 6, 2026 | 1.0 s |
| Jun 13, 2026 | 991 ms |
| Jun 20, 2026 | 1.0 s |
| Jun 27, 2026 | 1.0 s |
| Jul 4, 2026 | 997 ms |
| Jul 11, 2026 | 1.0 s |
| Jul 18, 2026 | 996 ms |
| Jul 25, 2026 | 1.0 s |
| Aug 1, 2026 | 1.0 s |
| Aug 8, 2026 | 969 ms |
| Aug 15, 2026 | 959 ms |
| Aug 22, 2026 | 955 ms |
| Aug 29, 2026 | 939 ms |
| Sep 5, 2026 | 936 ms |
| Sep 12, 2026 | 933 ms |
| Sep 19, 2026 | 919 ms |
| Sep 26, 2026 | 909 ms |
| Oct 3, 2026 | 901 ms |
| Oct 10, 2026 | 870 ms |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Apr 25, 2026 | 68 ms |
| May 2, 2026 | 66 ms |
| May 9, 2026 | 66 ms |
| May 16, 2026 | 68 ms |
| May 23, 2026 | 68 ms |
| May 30, 2026 | 69 ms |
| Jun 6, 2026 | 69 ms |
| Jun 13, 2026 | 69 ms |
| Jun 20, 2026 | 70 ms |
| Jun 27, 2026 | 70 ms |
| Jul 4, 2026 | 70 ms |
| Jul 11, 2026 | 70 ms |
| Jul 18, 2026 | 70 ms |
| Jul 25, 2026 | 70 ms |
| Aug 1, 2026 | 70 ms |
| Aug 8, 2026 | 71 ms |
| Aug 15, 2026 | 70 ms |
| Aug 22, 2026 | 70 ms |
| Aug 29, 2026 | 71 ms |
| Sep 5, 2026 | 70 ms |
| Sep 12, 2026 | 70 ms |
| Sep 19, 2026 | 70 ms |
| Sep 26, 2026 | 70 ms |
| Oct 3, 2026 | 70 ms |
| Oct 10, 2026 | 71 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
3.3 s · 517 KiBAbout 517 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.3 s faster on a phone.
Render-blocking requests
1.6 s18 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.
Mobile performance score: 47
47/100Your mobile performance score is 47 (desktop: 62). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Improve image delivery
1.5 MB14 images could be 1.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
8 third-party services on the page
8 third-party services load with your homepage (Klaviyo, Google Tag Manager and Accessibe Accessibility Overlay and others), adding 1.0 MB and 943 ms of main-thread time.
Main-thread work: 3.4 s
A phone's processor spends 3.4 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
13 long tasks on the main thread
13 long tasks block the main thread while loading, the longest for 335 ms. During a long task the page ignores taps.
Klaviyo adds 273 ms
273 msKlaviyo costs a phone 273 ms of main-thread work and 429 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 251 ms
251 msGoogle Tag Manager costs a phone 251 ms of main-thread work and 161 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
150 ms · 75 KiB10 files are served with short cache lifetimes, so returning visitors download them again (75 KiB).
Reduce unused CSS
130 ms · 15 KiBAbout 15 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 130 ms faster on a phone.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Legacy JavaScript
24 KiBPolyfills for old browsers add 24 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 3 ms
3 msYour server sent the HTML in 3 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 21.0 s
21.0 sYour largest element takes 21.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 23.8 s
23.8 sThe page becomes fully interactive after 23.8 s. Good is under 3.8 s.
First Contentful Paint: 4.7 s
4.7 sThe first text or image appears after 4.7 s on a phone. Good is under 1.8 s.
Speed Index: 7.3 s
7.3 sVisually, the page fills in at 7.3 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 489 ms
489 msScripts block taps and scrolling for 489 ms in total while the page loads. Good is under 200 ms.
3 images without width and height
3 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+5%Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 68 ms to 71 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-8%Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 0.9 s to 0.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.8 s
1.8 sReal visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 88 ms
88 msReal visitors wait 88 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.1 s
1.1 sReal visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 459 ms
459 msReal visitors wait 459 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 5.3 MB in 225 requests
5.3 MBYour homepage downloads 5.3 MB in 225 requests on a phone: images 3.0 MB (28), scripts 1.5 MB (89) and other files 694 KiB (86). Under 2 MB keeps phones on slow connections fast.
8 images below the first screen load straight away
8 images further down the page (1.5 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.5 g of CO₂ per visit
1.51 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.51 g of CO₂e: 181.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
16 tap targets too small
16 tap targets are too small or too close together to hit reliably with a finger.
13 images without alt text
13 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (3 elements)
All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
Headings should not be empty (2 elements)
Headings should not be empty: 2 elements on the page fail this check, rated minor by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
1 checks passed
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
Title is short (9 characters)
Your title is only 9 characters: “ARQ – ARQ”. Between 30 and 65 characters leaves room to say what you do and for whom.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
3 H1 headlines
There are 3 <h1> headlines (“”, “” and “”). One clear main headline is easier for people and search engines.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
98 internal links, 4 external
The homepage links to 98 pages on shoparq.com and 4 external pages.
3 checks passed
Canonical URL set
The canonical URL is https://shoparq.com/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://shoparq.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
llms.txt published
The site publishes https://shoparq.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
15 pages without a meta description
https://shoparq.com/collections/tops, https://shoparq.com/collections/bras, https://shoparq.com/collections/tanks, https://shoparq.com/collections/tees, https://shoparq.com/collections/bottoms and https://shoparq.com/collections/undies and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example https://shoparq.com/pages/about-us, whose canonical is https://shoparq.com/pages/about. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 22 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
9 small tap targets
9 of 15 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Shopify's Google Analytics stub called with: [array Array] See https://help.shopify.com/manual/promoting-marketing/pixe…”.
Missing source maps
Large scripts ship without source maps.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
Only about 137 words
The homepage has only about 137 words of visible text; thin pages give Google and first-time buyers little to go on.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Learn More”.
22 calls to action
The homepage has 22 calls to action, for example “Contact”, “SHOP NEW ARRIVALS” and “Shop Now”.
1 short form
A short form (1 field at most) is right on the homepage.
Analytics in place
Analytics detected: Google Analytics and Hotjar.
Direct contact links
Visitors can reach you directly: 0 phone links and 3 email links.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
18 cookies set on arrival
18Opening the homepage sets 18 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
32 other companies contacted
Loading the homepage contacts 32 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at shoparq.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Analytics | Hotjar
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 38 issues on shoparq.com, including 15 speed issues, 5 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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