shopattulip.com website review

17 images could be 1.6 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 5.5 s faster on a phone.

Your mobile performance score is 66. Pages that score under 90 lose visitors before the first paint.

9 files are served with short cache lifetimes, so returning visitors download them again (40 KiB).

5 files block the first paint until they finish downloading. Deferring or inlining them could save about 550 ms.

About 155 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 330 ms faster on a phone.

About 82 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

The page has 1,860 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

8 third-party services load with your homepage (Klaviyo, Shopify and Google CDN and others), adding 375 KiB and 162 ms of main-thread time.

Polyfills for old browsers add 29 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

2 long tasks block the main thread while loading, the longest for 84 ms. During a long task the page ignores taps.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 15.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Slide image”.

The page becomes fully interactive after 15.6 s. Good is under 3.8 s.

Visually, the page fills in at 7.4 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 3.8 MB in 185 requests on a phone: images 2.2 MB (22), other files 733 KiB (85) and scripts 546 KiB (61). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 1.07 g of CO₂e: 128.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

29 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

8 images have no alt text, which hurts accessibility and image search.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

25 visible links have no text or label, so screen readers cannot say where they go.

Headings skip levels (h3 → h5), which makes the page harder to scan with a screen reader.

There is no <h1>, so neither visitors nor Google get a clear main headline.

Your meta description is 222 characters; Google truncates after about 160, so the end of your pitch is cut.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

The homepage links to 226 pages on shopattulip.com and 7 external pages.

Your homepage links to https://www.shopattulip.com/collections/alden-adair, which answers with an error. Visitors hit a dead end and search engines drop it.

https://www.shopattulip.com/collections/christmas-queen has no meta description, so Google writes the search snippet from whatever text it finds.

https://www.shopattulip.com/collections/new-arrivals, https://www.shopattulip.com/collections/spring, https://www.shopattulip.com/collections/fave-brands, https://www.shopattulip.com/collections/wedding-guest-faves, https://www.shopattulip.com/collections/wear-to-work and https://www.shopattulip.com/pages/brands and 4 others use the same meta description. A description written for each page earns more clicks.

https://www.shopattulip.com/pages/brands has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 88 found) and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

Social proof on the homepage: 6 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 283 words of visible text.

Before a visitor clicks anything, the page loads Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 10 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 23 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.