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shopbeergear.com website review
Visit site (opens in a new tab)Reviewed 8 November 202637 issues · 84 checks
This review found 37 issues worth fixing on shopbeergear.com, 12 of them high impact, across 84 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
77C- #55,374 of 98,489 reviewed websitesbeats 39%
- #34,682 of 53,779 online storesbeats 30%
- #32,920 of 48,777 Shopify storesbeats 27%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.4 s |
| May 23, 2026 | 1.4 s |
| May 30, 2026 | 1.4 s |
| Jun 6, 2026 | 1.4 s |
| Jun 13, 2026 | 1.5 s |
| Jun 20, 2026 | 1.5 s |
| Jun 27, 2026 | 1.5 s |
| Jul 4, 2026 | 1.6 s |
| Jul 11, 2026 | 1.6 s |
| Jul 18, 2026 | 1.6 s |
| Jul 25, 2026 | 1.6 s |
| Aug 1, 2026 | 1.5 s |
| Aug 8, 2026 | 1.5 s |
| Aug 15, 2026 | 1.5 s |
| Aug 22, 2026 | 1.5 s |
| Aug 29, 2026 | 1.5 s |
| Sep 5, 2026 | 1.6 s |
| Sep 12, 2026 | 1.6 s |
| Sep 19, 2026 | 1.7 s |
| Sep 26, 2026 | 1.7 s |
| Oct 3, 2026 | 1.7 s |
| Oct 10, 2026 | 1.7 s |
| Oct 17, 2026 | 1.7 s |
| Oct 24, 2026 | 1.7 s |
| Oct 31, 2026 | 1.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 106 ms |
| May 23, 2026 | 111 ms |
| May 30, 2026 | 113 ms |
| Jun 6, 2026 | 122 ms |
| Jun 13, 2026 | 129 ms |
| Jun 20, 2026 | 137 ms |
| Jun 27, 2026 | 146 ms |
| Jul 4, 2026 | 161 ms |
| Jul 11, 2026 | 167 ms |
| Jul 18, 2026 | 171 ms |
| Jul 25, 2026 | 171 ms |
| Aug 1, 2026 | 170 ms |
| Aug 8, 2026 | 171 ms |
| Aug 15, 2026 | 179 ms |
| Aug 22, 2026 | 187 ms |
| Aug 29, 2026 | 195 ms |
| Sep 5, 2026 | 204 ms |
| Sep 12, 2026 | 204 ms |
| Sep 19, 2026 | 209 ms |
| Sep 26, 2026 | 212 ms |
| Oct 3, 2026 | 214 ms |
| Oct 10, 2026 | 216 ms |
| Oct 17, 2026 | 218 ms |
| Oct 24, 2026 | 213 ms |
| Oct 31, 2026 | 213 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.5 s
1.0 s
1.5 s
2.0 s
2.5 s
3.0 s
3.5 s
4.0 s
Speed
Reduce unused JavaScript
3.6 s · 912 KiBAbout 912 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.6 s faster on a phone.
Main-thread work: 6.1 s
A phone's processor spends 6.1 s on main-thread work while loading, 3.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
3,521 HTML elements
The page has 3,521 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, rebuyengine.com and Clarity and others), adding 7.6 MB and 1.0 s of main-thread time.
Improve image delivery
600 ms · 650 KiB5 images could be 650 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 600 ms faster on a phone.
Mobile performance score: 56
56/100Your mobile performance score is 56. Pages that score under 90 lose visitors before the first paint.
Shopify adds 275 ms
275 msShopify costs a phone 275 ms of main-thread work and 6.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
450 ms · 272 KiB23 files are served with short cache lifetimes, so returning visitors download them again (272 KiB).
Legacy JavaScript
350 ms · 133 KiBPolyfills for old browsers add 133 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 350 ms faster on a phone.
Reduce unused CSS
300 ms · 51 KiBAbout 51 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
rebuyengine.com adds 161 ms
161 msrebuyengine.com costs a phone 161 ms of main-thread work and 666 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Minify JavaScript
150 ms · 8 KiB8 KiB could be saved by minifying JavaScript.
13 long tasks on the main thread
13 long tasks block the main thread while loading, the longest for 133 ms. During a long task the page ignores taps.
Render-blocking requests
100 ms11 files block the first paint until they finish downloading. Deferring or inlining them could save about 100 ms.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 11 ms
11 msYour server sent the HTML in 11 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 19.9 s
19.9 sYour largest element takes 19.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 26.9 s
26.9 sThe page becomes fully interactive after 26.9 s. Good is under 3.8 s.
Speed Index: 11.3 s
11.3 sVisually, the page fills in at 11.3 s (Speed Index). Good is under 3.4 s.
Real-user INP: 211 ms
211 msReal visitors wait 211 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 96% slower for real visitors
+96%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 106 ms to 213 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 21% slower for real visitors
+21%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 2.5 s
2.5 sThe first text or image appears after 2.5 s on a phone. Good is under 1.8 s.
Total Blocking Time: 290 ms
290 msScripts block taps and scrolling for 290 ms in total while the page loads. Good is under 200 ms.
3 images without width and height
3 images have no width and height attributes, so the layout jumps as each one loads.
5 checks passed
Real-user LCP: 1.3 s
1.3 sReal visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.04
0.04For real visitors the layout shifts by 0.04 (75th percentile). Good is under 0.1.
Real-user FCP: 1.0 s
1.0 sReal visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 343 ms
343 msReal visitors wait 343 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.038
0.038The layout barely moves while loading (CLS 0.038, good is under 0.1).
Images and page weight
Page weight: 11.1 MB in 441 requests
11.1 MBYour homepage downloads 11.1 MB in 441 requests on a phone: media 5.5 MB (5), scripts 2.1 MB (107) and images 1.8 MB (54). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
ultra_golf.gif is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
1 image in older formats
1 image (175 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 3.2 g of CO₂ per visit
3.15 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.15 g of CO₂e: 378.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
ARIA dialog and alertdialog nodes should have an accessible name (1 element)
ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
82 form fields without a label
82 form fields have no label, so screen readers announce an empty box and autofill guesses.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
12 links without text
12 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h1 → h3 and h2 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 50 images in the HTML carry an alt attribute.
31 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 34 WCAG 2.2 A/AA and best-practice rules on the phone render: 31 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (169 characters)
Your meta description is 169 characters; Google truncates after about 160, so the end of your pitch is cut.
One H1 headline
Your <h1> is empty.
Open Graph partly set
Open Graph is missing og:title and og:description, so shared links fall back to guesses.
214 internal links, 5 external
The homepage links to 214 pages on shopbeergear.com and 5 external pages.
5 checks passed
Title: 61 characters
Your title is a healthy 61 characters: “Anheuser-Busch's Official Online Merch Store | Shop Beer Gear”.
Canonical URL set
The canonical URL is https://www.shopbeergear.com/.
Structured data in place
Structured data found: Organization and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.shopbeergear.com/sitemap.xml.
AI search readiness
No llms.txt
There is no https://www.shopbeergear.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,534 words), so crawlers that don't run JavaScript still read it.
Other pages
1 linked page hidden from search
https://www.shopbeergear.com/collections/all is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
4 pages without a meta description
https://www.shopbeergear.com/collections/stella-artois, https://www.shopbeergear.com/collections/kona-shop-all, https://www.shopbeergear.com/collections/all and https://www.shopbeergear.com/collections/mens have no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
https://www.shopbeergear.com/collections/kona-shop-all has no <h1> headline, so visitors and search engines get no clear main topic.
6 pages slow to respond
https://www.shopbeergear.com/collections/natural-light, https://www.shopbeergear.com/collections/stella-artois, https://www.shopbeergear.com/collections/kona-shop-all, https://www.shopbeergear.com/collections/anheuser-busch, https://www.shopbeergear.com/collections/all and https://www.shopbeergear.com/collections/mens took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 86 found) and read each the way a search engine does.
4 checks passed
Linked pages load
10 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has a title
All 10 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://abdonate.secure.force.com/b2c/resource/1543860811000/B2C_Agent_Offline.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
2 checks passed
Tap targets are thumb-sized
100 of 104 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 464 words of copy
The homepage carries about 464 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop Beer Gear” and “Kona Shop All”.
22 calls to action
The homepage has 22 calls to action, for example “Shop By Brand”, “View all Shop By Brand” and “Shop All Brands”.
4 short forms
4 short forms (3 fields at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager and Microsoft Clarity.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Tag Manager, Meta Pixel, Microsoft Clarity, Pinterest Tag and Snap Pixel and 1 more (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.
23 cookies set on arrival
23Opening the homepage sets 23 cookies, 4 of them by other companies (measured from a US location before any click).
30 other companies contacted
Loading the homepage contacts 30 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: OneTrust
A consent management tool (OneTrust) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at shopbeergear.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 20 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Eg Auto Add To Cart · Timesact Pre Order · Foxkit Upsell Bundles · Minmaxify Order Limits · Bundler Bundles App · Forms · Atom Commerce Connector · Omnisend · Rebuy Personalization Engine · Order Value Booster · Deco Labels Badges · Discount In Cart · rise-ai.com · avada.io · snapchat.com · rechargecdn.com · googleapis.com · redirectify.app · rebuyengine.com · nice-team.net
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
- The footer still says © 2025.
Stack
- Framework
- Tailwind CSS
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 37 issues on shopbeergear.com, including 21 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.