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shopdecor.eu website review

Visit site (opens in a new tab)Reviewed 9 November 202613 issues · 56 checks

This review found 13 issues worth fixing on shopdecor.eu, 5 of them high impact, across 56 checks. The most urgent: fails Core Web Vitals for real visitors. Google's speed test didn't respond, so speed is not measured here; your full playbook measures it. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Site score

Not scored yet: Google's speed test didn't run in this review. Re-run the review to get a score.

Real-visitor load time (LCP)75th percentile, phones
3.6 s2.8 sMay 16Oct 312.9 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20263.5 s
May 23, 20263.5 s
May 30, 20263.5 s
Jun 6, 20263.4 s
Jun 13, 20263.4 s
Jun 20, 20263.4 s
Jun 27, 20263.4 s
Jul 4, 20263.4 s
Jul 11, 20263.5 s
Jul 18, 20263.5 s
Jul 25, 20263.5 s
Aug 1, 20263.5 s
Aug 8, 20263.5 s
Aug 15, 20263.4 s
Aug 22, 20263.4 s
Aug 29, 20263.4 s
Sep 5, 20263.3 s
Sep 12, 20263.3 s
Sep 19, 20263.1 s
Sep 26, 20263.0 s
Oct 3, 20263.0 s
Oct 10, 20262.9 s
Oct 17, 20263.0 s
Oct 24, 20262.9 s
Oct 31, 20262.9 s
Real-visitor tap response (INP)75th percentile, phones
327 ms119 msMay 16Oct 31170 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026143 ms
May 23, 2026144 ms
May 30, 2026146 ms
Jun 6, 2026176 ms
Jun 13, 2026215 ms
Jun 20, 2026267 ms
Jun 27, 2026303 ms
Jul 4, 2026295 ms
Jul 11, 2026283 ms
Jul 18, 2026271 ms
Jul 25, 2026262 ms
Aug 1, 2026233 ms
Aug 8, 2026199 ms
Aug 15, 2026180 ms
Aug 22, 2026163 ms
Aug 29, 2026156 ms
Sep 5, 2026155 ms
Sep 12, 2026155 ms
Sep 19, 2026161 ms
Sep 26, 2026163 ms
Oct 3, 2026168 ms
Oct 10, 2026168 ms
Oct 17, 2026169 ms
Oct 24, 2026171 ms
Oct 31, 2026170 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

No screenshot is available for this review.

Speed

Not measured in this review.

Core Web Vitals

3 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 2.9 s

    2.9 s

    Real visitors wait 2.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 2.0 s

    2.0 s

    Real visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.

  • Tap response (INP) got 19% slower for real visitors

    +19%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 143 ms to 170 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user INP: 170 ms

    170 ms

    Real visitors wait 170 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 717 ms

    717 ms

    Real visitors wait 717 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 16% faster for real visitors

    -16%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.5 s to 2.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Images and page weight

2 to fix64
  • Page weight: 4.5 MB

    4.5 MB

    Your homepage downloads 4.5 MB on a phone, 337 KiB of it images (7%). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    slider_mobile_homepage_stilnovo.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 2 images in older formats

    2 images (69 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.3 g of CO₂ per visit

    1.27 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.27 g of CO₂e: 152.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fix94
  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (11 elements)

    All page content should be contained by landmarks: 11 elements on the page fail this check, rated moderate by axe-core.

  • 25 links without text

    25 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h1 → h4, h1 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 5 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fix95
  • 2 H1 headlines

    There are 2 <h1> headlines (“” and “”). One clear main headline is easier for people and search engines.

  • 379 internal links, 13 external

    The homepage links to 379 pages on shopdecor.eu and 13 external pages.

7 checks passed
  • Meta description: 132 characters

    Your meta description is 132 characters: “Discover elite design at Shopdecor, your go-to for luxe brands and exclusive decor pieces that echo Italian flair and m…”.

  • Title: 35 characters

    Your title is a healthy 35 characters: “Exclusive Design Finds at Shopdecor”.

  • Canonical URL set

    The canonical URL is https://shopdecor.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, OnlineStore, Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://shopdecor.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, sameAs (social profiles), description and contact details; logo would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,980 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://shopdecor.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 15 pages without an H1

    https://shopdecor.com/pages/contacts, https://shopdecor.com/collections/interior-decoration, https://shopdecor.com/collections/furniture, https://shopdecor.com/collections/armchairs-and-sofa, https://shopdecor.com/collections/bookcases-and-shelves and https://shopdecor.com/collections/furniture-and-cupboards and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 141 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fix93
  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    57 of 57 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix83
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 645 words of copy

    The homepage carries about 645 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP NOW”.

  • 16 calls to action

    The homepage has 16 calls to action, for example “Contact us”, “Register / Login” and “SHOP NOW”.

  • 4 short forms

    4 short forms (1 field at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 1 email link.

Privacy and tracking

  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity and 2 mores (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.

  • 26 cookies set on arrival

    26

    Opening the homepage sets 26 cookies, 3 of them by other companies (measured from a US location before any click).

  • 38 other companies contacted

    Loading the homepage contacts 38 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Cookiebot

    A consent management tool (Cookiebot) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at shopdecor.eu, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 9 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Schema Plus For Seo · Evs Easy Variation Swatches · Easy Variant Images · Analyzify Ga4 Ads Tracking · Judge Me Reviews · O Request A Quote · Trymry · shippypro.com · parcelpanel.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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