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shopfantasybox.com website review

Visit site (opens in a new tab)Reviewed 10 November 202634 issues · 78 checks

This review found 34 issues worth fixing on shopfantasybox.com, 12 of them high impact, across 78 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.4 s959 msMay 23Nov 72.0 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.1 s
May 30, 20261.2 s
Jun 6, 20261.6 s
Jun 13, 20261.8 s
Jun 20, 20261.9 s
Jun 27, 20262.0 s
Jul 4, 20262.1 s
Jul 11, 20262.2 s
Jul 18, 20262.2 s
Jul 25, 20262.2 s
Aug 1, 20262.1 s
Aug 8, 20262.0 s
Aug 15, 20261.9 s
Aug 22, 20261.9 s
Aug 29, 20261.9 s
Sep 5, 20261.9 s
Sep 12, 20261.9 s
Sep 19, 20261.9 s
Sep 26, 20261.9 s
Oct 3, 20261.9 s
Oct 10, 20261.9 s
Oct 17, 20262.0 s
Oct 24, 20262.0 s
Oct 31, 20262.0 s
Nov 7, 20262.0 s
Real-visitor tap response (INP)75th percentile, phones
171 ms75 msMay 23Nov 7113 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202686 ms
May 30, 202687 ms
Jun 6, 2026118 ms
Jun 13, 2026133 ms
Jun 20, 2026149 ms
Jun 27, 2026152 ms
Jul 4, 2026155 ms
Jul 11, 2026160 ms
Jul 18, 2026158 ms
Jul 25, 2026154 ms
Aug 1, 2026152 ms
Aug 8, 2026151 ms
Aug 15, 2026150 ms
Aug 22, 2026146 ms
Aug 29, 2026138 ms
Sep 5, 2026132 ms
Sep 12, 2026132 ms
Sep 19, 2026135 ms
Sep 26, 2026130 ms
Oct 3, 2026127 ms
Oct 10, 2026127 ms
Oct 17, 2026127 ms
Oct 24, 2026132 ms
Oct 31, 2026123 ms
Nov 7, 2026113 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of shopfantasybox.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. shopfantasybox.com at 0.4 s0.4 s
  2. shopfantasybox.com at 0.8 s0.8 s
  3. shopfantasybox.com at 1.1 s1.1 s
  4. shopfantasybox.com at 1.5 s1.5 s
  5. shopfantasybox.com at 1.9 s1.9 s
  6. shopfantasybox.com at 2.3 s2.3 s
  7. shopfantasybox.com at 2.6 s2.6 s
  8. shopfantasybox.com at 3.0 s3.0 s

Speed

11 to fix53
  • Reduce unused JavaScript

    2.9 s · 588 KiB

    About 588 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.9 s faster on a phone.

  • Use efficient cache lifetimes

    2.9 s · 534 KiB

    19 files are served with short cache lifetimes, so returning visitors download them again (534 KiB).

  • Render-blocking requests

    1.9 s

    16 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.9 s.

  • Improve image delivery

    900 ms · 332 KiB

    10 images could be 332 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 900 ms faster on a phone.

  • Mobile performance score: 53

    53/100

    Your mobile performance score is 53. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (emotivecdn.io, Shopify and Clarity and others), adding 1.4 MB and 714 ms of main-thread time.

  • Reduce unused CSS

    300 ms · 28 KiB

    About 28 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Main-thread work: 3.2 s

    A phone's processor spends 3.2 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Shopify adds 147 ms

    147 ms

    Shopify costs a phone 147 ms of main-thread work and 551 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • emotivecdn.io adds 147 ms

    147 ms

    emotivecdn.io costs a phone 147 ms of main-thread work and 384 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,521 HTML elements

    The page has 1,521 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 106 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    50 ms · 29 KiB

    Polyfills for old browsers add 29 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 50 ms faster on a phone.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 8 ms

    8 ms

    Your server sent the HTML in 8 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Largest Contentful Paint: 19.2 s

    19.2 s

    Your largest element takes 19.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • First Contentful Paint: 7.0 s

    7.0 s

    The first text or image appears after 7.0 s on a phone. Good is under 1.8 s.

  • Time to Interactive: 19.3 s

    19.3 s

    The page becomes fully interactive after 19.3 s. Good is under 3.8 s.

  • Speed Index: 8.1 s

    8.1 s

    Visually, the page fills in at 8.1 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 36% slower for real visitors

    +36%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 86 ms to 113 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 66% slower for real visitors

    +66%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.1 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 241 ms

    241 ms

    Scripts block taps and scrolling for 241 ms in total while the page loads. Good is under 200 ms.

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 112 ms

    112 ms

    Real visitors wait 112 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 628 ms

    628 ms

    Real visitors wait 628 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

3 to fix53
  • Page weight: 12.5 MB in 321 requests

    12.5 MB

    Your homepage downloads 12.5 MB in 321 requests on a phone: media 8.8 MB (6), scripts 1.5 MB (81) and images 975 KiB (30). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    BannerWithText-mobile.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 2 images far larger than shown

    281 KiB

    2 images are downloaded at several times the size a phone draws them, for example TheFantasyBoxDateNightCollection-0441.jpg at 1,024 px wide, shown at 60 px. Resized copies would save about 281 KiB.

  • About 3.5 g of CO₂ per visit

    3.54 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.54 g of CO₂e: 425.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

5 to fixGoogle 8894
  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 5 images without alt text

    5 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Headings skip levels

    Headings skip levels (h2 → h4, h2 → h5 and h2 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 5 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9295
  • 2 H1 headlines

    There are 2 <h1> headlines (“” and “Got a Fantasy? We have a Box”). One clear main headline is easier for people and search engines.

  • 79 internal links, 4 external

    The homepage links to 79 pages on shopfantasybox.com and 4 external pages.

7 checks passed
  • Meta description: 130 characters

    Your meta description is 130 characters: “Our mission is simple: to help couples share their desires, build trust, and prioritize their relationship, one fantasy…”.

  • Title: 39 characters

    Your title is a healthy 39 characters: “The Fantasy Box. Date night, delivered.”.

  • Canonical URL set

    The canonical URL is https://thefantasybox.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://thefantasybox.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,015 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://thefantasybox.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 10 pages without a meta description

    https://thefantasybox.com/collections/fantasy-boxes-1, https://thefantasybox.com/collections/best-sellers, https://thefantasybox.com/collections/playful-1, https://thefantasybox.com/collections/sensual, https://thefantasybox.com/collections/power-play and https://thefantasybox.com/collections/role-play and 4 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 11 pages without an H1

    https://thefantasybox.com/pages/find-your-fantasy-quiz, https://thefantasybox.com/collections/fantasy-boxes-1, https://thefantasybox.com/collections/best-sellers, https://thefantasybox.com/collections/playful-1, https://thefantasybox.com/collections/sensual and https://thefantasybox.com/collections/power-play and 5 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 35 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'addEventListener')”.

2 checks passed
  • Tap targets are thumb-sized

    34 of 34 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix58
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 482 words of copy

    The homepage carries about 482 words of visible text.

3 checks passed
  • 10 calls to action

    The homepage has 10 calls to action, for example “Get Your Buzz On”, “Shop now” and “Shop all”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Microsoft Clarity.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 22 cookies set on arrival

    22

    Opening the homepage sets 22 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 40 other companies contacted

    Loading the homepage contacts 40 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at shopfantasybox.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 10 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Consentmo Gdpr · Checkmate · Userway Website Accessibility · Klaviyo Email Marketing Sms · Gdpr Backpack · Freegifts · rechargecdn.com · emotivecdn.io · bogos.io · octaneai.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager | Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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