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shopgoosebumps.com website review

Visit site (opens in a new tab)Reviewed 8 November 202617 issues · 57 checks

This review found 17 issues worth fixing on shopgoosebumps.com, 3 of them high impact, across 57 checks. The most urgent: no call to action on the first screen. Google's speed test didn't respond, so speed is not measured here; your full playbook measures it. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Site score

Not scored yet: Google's speed test didn't run in this review. Re-run the review to get a score.

Real-visitor load time (LCP)75th percentile, phones
1.7 s1.1 sMay 16Oct 311.4 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.2 s
May 23, 20261.2 s
May 30, 20261.2 s
Jun 6, 20261.3 s
Jun 13, 20261.4 s
Jun 20, 20261.4 s
Jun 27, 20261.6 s
Jul 4, 20261.6 s
Jul 11, 20261.7 s
Jul 18, 20261.6 s
Jul 25, 20261.4 s
Aug 1, 20261.3 s
Aug 8, 20261.2 s
Aug 15, 20261.2 s
Aug 22, 20261.3 s
Aug 29, 20261.4 s
Sep 5, 20261.5 s
Sep 12, 20261.6 s
Sep 19, 20261.6 s
Sep 26, 20261.6 s
Oct 3, 20261.5 s
Oct 10, 20261.3 s
Oct 17, 20261.3 s
Oct 24, 20261.4 s
Oct 31, 20261.4 s
Real-visitor tap response (INP)75th percentile, phones
170 ms105 msMay 16Oct 31156 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026112 ms
May 23, 2026120 ms
May 30, 2026121 ms
Jun 6, 2026128 ms
Jun 13, 2026129 ms
Jun 20, 2026129 ms
Jun 27, 2026131 ms
Jul 4, 2026137 ms
Jul 11, 2026137 ms
Jul 18, 2026137 ms
Jul 25, 2026129 ms
Aug 1, 2026128 ms
Aug 8, 2026129 ms
Aug 15, 2026132 ms
Aug 22, 2026141 ms
Aug 29, 2026146 ms
Sep 5, 2026148 ms
Sep 12, 2026154 ms
Sep 19, 2026154 ms
Sep 26, 2026154 ms
Oct 3, 2026156 ms
Oct 10, 2026154 ms
Oct 17, 2026154 ms
Oct 24, 2026162 ms
Oct 31, 2026156 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

No screenshot is available for this review.

Speed

Not measured in this review.

Core Web Vitals

1 to fix100
  • Tap response (INP) got 37% slower for real visitors

    +37%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 112 ms to 156 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 13% slower for real visitors

    +13%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.2 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 147 ms

    147 ms

    Real visitors wait 147 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.6 s

    0.6 s

    Real visitors see the first content after 0.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 319 ms

    319 ms

    Real visitors wait 319 ms for your server to start answering (75th percentile). Good is under 800 ms.

Images and page weight

3 to fix69
  • Page weight: 2.5 MB

    2.5 MB

    Your homepage downloads 2.5 MB on a phone, 1.3 MB of it images (52%). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    26A07AD1-8F20-47FE-BAAE-4B800B02EAD3_1_201_a.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 2 images far larger than shown

    99 KiB

    2 images are downloaded at several times the size a phone draws them, for example 7E0A1514_1024x1024.jpg at 683 px wide, shown at 127 px. Resized copies would save about 99 KiB.

  • 3 images in older formats

    3 images (290 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.7 g of CO₂ per visit

    0.71 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.71 g of CO₂e: 85.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

4 to fix95
  • 3 images without alt text

    3 images have no alt text, which hurts accessibility and image search.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

1 checks passed
  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fix85
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Structured data has 1 problem

    Structured data found (Organization and WebSite) but with 1 problem, for example “Organization: logo is not an absolute URL ("https:files/gp-logo-cropped.jpg")”.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • 427 internal links, 6 external

    The homepage links to 427 pages on shopgoosebumps.com and 6 external pages.

6 checks passed
  • Meta description: 128 characters

    Your meta description is 128 characters: “the softest blankets. adult swaddles and baby apparel, baby swaddles, blankets and baby pajamas. home decor, blankets a…”.

  • Title: 36 characters

    Your title is a healthy 36 characters: “Goosebump Blankets – Goosebumps Shop”.

  • Canonical URL set

    The canonical URL is https://shopgoosebumps.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://shopgoosebumps.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://shopgoosebumps.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,517 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix93
  • 6 pages share a meta description

    https://shopgoosebumps.com/collections, https://shopgoosebumps.com/collections/stripes, https://shopgoosebumps.com/collections/baby-kids, https://shopgoosebumps.com/collections/baby-swaddle-sets, https://shopgoosebumps.com/collections/toddler and https://shopgoosebumps.com/collections/baby-plush use the same meta description. A description written for each page earns more clicks.

  • 15 pages without an H1

    https://shopgoosebumps.com/collections/holiday-2026, https://shopgoosebumps.com/collections, https://shopgoosebumps.com/collections/blankets, https://shopgoosebumps.com/collections/stripes, https://shopgoosebumps.com/collections/ruffle and https://shopgoosebumps.com/collections/quilted-collection and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 6 pages slow to respond

    https://shopgoosebumps.com/collections, https://shopgoosebumps.com/collections/blankets, https://shopgoosebumps.com/collections/stripes, https://shopgoosebumps.com/collections/ruffle, https://shopgoosebumps.com/collections/home-collection and https://shopgoosebumps.com/collections/womens-pajama-set took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 157 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

100
3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    198 of 211 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix67
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 3 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,083 words of copy

    The homepage carries about 1,083 words of visible text.

3 checks passed
  • 3 calls to action

    The homepage has 3 calls to action, for example “Shop” and “Shop Show menu”.

  • 5 short forms

    5 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Pinterest Tag and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 14 cookies set on arrival

    14

    Opening the homepage sets 14 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 17 other companies contacted

    Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at shopgoosebumps.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

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What your $25 Growth Playbook adds

This review found 17 issues on shopgoosebumps.com, including 1 speed issue, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
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