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shopgoosebumps.com website review
Visit site (opens in a new tab)Reviewed 8 November 202617 issues · 57 checks
This review found 17 issues worth fixing on shopgoosebumps.com, 3 of them high impact, across 57 checks. The most urgent: no call to action on the first screen. Google's speed test didn't respond, so speed is not measured here; your full playbook measures it. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
Not scored yet: Google's speed test didn't run in this review. Re-run the review to get a score.
Show as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.2 s |
| May 23, 2026 | 1.2 s |
| May 30, 2026 | 1.2 s |
| Jun 6, 2026 | 1.3 s |
| Jun 13, 2026 | 1.4 s |
| Jun 20, 2026 | 1.4 s |
| Jun 27, 2026 | 1.6 s |
| Jul 4, 2026 | 1.6 s |
| Jul 11, 2026 | 1.7 s |
| Jul 18, 2026 | 1.6 s |
| Jul 25, 2026 | 1.4 s |
| Aug 1, 2026 | 1.3 s |
| Aug 8, 2026 | 1.2 s |
| Aug 15, 2026 | 1.2 s |
| Aug 22, 2026 | 1.3 s |
| Aug 29, 2026 | 1.4 s |
| Sep 5, 2026 | 1.5 s |
| Sep 12, 2026 | 1.6 s |
| Sep 19, 2026 | 1.6 s |
| Sep 26, 2026 | 1.6 s |
| Oct 3, 2026 | 1.5 s |
| Oct 10, 2026 | 1.3 s |
| Oct 17, 2026 | 1.3 s |
| Oct 24, 2026 | 1.4 s |
| Oct 31, 2026 | 1.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 112 ms |
| May 23, 2026 | 120 ms |
| May 30, 2026 | 121 ms |
| Jun 6, 2026 | 128 ms |
| Jun 13, 2026 | 129 ms |
| Jun 20, 2026 | 129 ms |
| Jun 27, 2026 | 131 ms |
| Jul 4, 2026 | 137 ms |
| Jul 11, 2026 | 137 ms |
| Jul 18, 2026 | 137 ms |
| Jul 25, 2026 | 129 ms |
| Aug 1, 2026 | 128 ms |
| Aug 8, 2026 | 129 ms |
| Aug 15, 2026 | 132 ms |
| Aug 22, 2026 | 141 ms |
| Aug 29, 2026 | 146 ms |
| Sep 5, 2026 | 148 ms |
| Sep 12, 2026 | 154 ms |
| Sep 19, 2026 | 154 ms |
| Sep 26, 2026 | 154 ms |
| Oct 3, 2026 | 156 ms |
| Oct 10, 2026 | 154 ms |
| Oct 17, 2026 | 154 ms |
| Oct 24, 2026 | 162 ms |
| Oct 31, 2026 | 156 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Not measured in this review.
Core Web Vitals
Tap response (INP) got 37% slower for real visitors
+37%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 112 ms to 156 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 13% slower for real visitors
+13%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.2 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.1 s
1.1 sReal visitors wait 1.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 147 ms
147 msReal visitors wait 147 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 0.6 s
0.6 sReal visitors see the first content after 0.6 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 319 ms
319 msReal visitors wait 319 ms for your server to start answering (75th percentile). Good is under 800 ms.
Images and page weight
Page weight: 2.5 MB
2.5 MBYour homepage downloads 2.5 MB on a phone, 1.3 MB of it images (52%). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
26A07AD1-8F20-47FE-BAAE-4B800B02EAD3_1_201_a.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
2 images far larger than shown
99 KiB2 images are downloaded at several times the size a phone draws them, for example 7E0A1514_1024x1024.jpg at 683 px wide, shown at 127 px. Resized copies would save about 99 KiB.
3 images in older formats
3 images (290 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 0.7 g of CO₂ per visit
0.71 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.71 g of CO₂e: 85.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
3 images without alt text
3 images have no alt text, which hurts accessibility and image search.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
1 checks passed
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Structured data has 1 problem
Structured data found (Organization and WebSite) but with 1 problem, for example “Organization: logo is not an absolute URL ("https:files/gp-logo-cropped.jpg")”.
No favicon declared
No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.
427 internal links, 6 external
The homepage links to 427 pages on shopgoosebumps.com and 6 external pages.
6 checks passed
Meta description: 128 characters
Your meta description is 128 characters: “the softest blankets. adult swaddles and baby apparel, baby swaddles, blankets and baby pajamas. home decor, blankets a…”.
Title: 36 characters
Your title is a healthy 36 characters: “Goosebump Blankets – Goosebumps Shop”.
Canonical URL set
The canonical URL is https://shopgoosebumps.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://shopgoosebumps.com/sitemap.xml.
AI search readiness
No llms.txt
There is no https://shopgoosebumps.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,517 words), so crawlers that don't run JavaScript still read it.
Other pages
6 pages share a meta description
https://shopgoosebumps.com/collections, https://shopgoosebumps.com/collections/stripes, https://shopgoosebumps.com/collections/baby-kids, https://shopgoosebumps.com/collections/baby-swaddle-sets, https://shopgoosebumps.com/collections/toddler and https://shopgoosebumps.com/collections/baby-plush use the same meta description. A description written for each page earns more clicks.
15 pages without an H1
https://shopgoosebumps.com/collections/holiday-2026, https://shopgoosebumps.com/collections, https://shopgoosebumps.com/collections/blankets, https://shopgoosebumps.com/collections/stripes, https://shopgoosebumps.com/collections/ruffle and https://shopgoosebumps.com/collections/quilted-collection and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.
6 pages slow to respond
https://shopgoosebumps.com/collections, https://shopgoosebumps.com/collections/blankets, https://shopgoosebumps.com/collections/stripes, https://shopgoosebumps.com/collections/ruffle, https://shopgoosebumps.com/collections/home-collection and https://shopgoosebumps.com/collections/womens-pajama-set took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 157 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
198 of 211 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Thin social proof
Social proof on the homepage: 3 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,083 words of copy
The homepage carries about 1,083 words of visible text.
3 checks passed
3 calls to action
The homepage has 3 calls to action, for example “Shop” and “Shop Show menu”.
5 short forms
5 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Pinterest Tag and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
14 cookies set on arrival
14Opening the homepage sets 14 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
17 other companies contacted
Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at shopgoosebumps.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Go beyond the website
What your $25 Growth Playbook adds
This review found 17 issues on shopgoosebumps.com, including 1 speed issue, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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