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shopharbour.com website review
Visit site (opens in a new tab)Reviewed 10 November 202637 issues · 84 checks
This review found 37 issues worth fixing on shopharbour.com, 13 of them high impact, across 84 checks. The most urgent: main-thread work: 11.9 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
73C- #80,602 of 108,272 reviewed websitesbeats 22%
- #50,381 of 61,402 online storesbeats 15%
- #47,244 of 56,029 Shopify storesbeats 13%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 2.9 s |
| May 30, 2026 | 2.9 s |
| Jun 6, 2026 | 2.7 s |
| Jun 13, 2026 | 2.5 s |
| Jun 20, 2026 | 2.7 s |
| Jun 27, 2026 | 2.8 s |
| Jul 4, 2026 | 2.8 s |
| Jul 11, 2026 | 2.8 s |
| Jul 18, 2026 | 2.7 s |
| Jul 25, 2026 | 2.7 s |
| Aug 1, 2026 | 2.7 s |
| Aug 8, 2026 | 2.8 s |
| Aug 15, 2026 | 2.8 s |
| Aug 22, 2026 | 2.7 s |
| Aug 29, 2026 | 2.4 s |
| Sep 5, 2026 | 2.5 s |
| Sep 12, 2026 | 2.5 s |
| Sep 19, 2026 | 2.6 s |
| Sep 26, 2026 | 2.8 s |
| Oct 3, 2026 | 2.7 s |
| Oct 10, 2026 | 2.6 s |
| Oct 17, 2026 | 2.5 s |
| Oct 24, 2026 | 2.5 s |
| Oct 31, 2026 | 2.4 s |
| Nov 7, 2026 | 2.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 147 ms |
| May 30, 2026 | 147 ms |
| Jun 6, 2026 | 137 ms |
| Jun 13, 2026 | 128 ms |
| Jun 20, 2026 | 133 ms |
| Jun 27, 2026 | 139 ms |
| Jul 4, 2026 | 136 ms |
| Jul 11, 2026 | 137 ms |
| Jul 18, 2026 | 136 ms |
| Jul 25, 2026 | 147 ms |
| Aug 1, 2026 | 163 ms |
| Aug 8, 2026 | 177 ms |
| Aug 15, 2026 | 178 ms |
| Aug 22, 2026 | 162 ms |
| Aug 29, 2026 | 146 ms |
| Sep 5, 2026 | 146 ms |
| Sep 12, 2026 | 138 ms |
| Sep 19, 2026 | 137 ms |
| Sep 26, 2026 | 144 ms |
| Oct 3, 2026 | 136 ms |
| Oct 10, 2026 | 137 ms |
| Oct 17, 2026 | 141 ms |
| Oct 24, 2026 | 154 ms |
| Oct 31, 2026 | 162 ms |
| Nov 7, 2026 | 170 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.8 s
3.6 s
5.5 s
7.3 s
9.1 s
10.9 s
12.8 s
14.6 s
Speed
Main-thread work: 11.9 s
A phone's processor spends 11.9 s on main-thread work while loading, 3.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Render-blocking requests
1.1 s5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.
Mobile performance score: 42
42/100Your mobile performance score is 42. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Shopify and Klaviyo and others), adding 2.8 MB and 2.1 s of main-thread time.
Reduce unused JavaScript
1.1 MBAbout 1.1 MB of JavaScript is downloaded but never used on this page.
Google Tag Manager adds 970 ms
970 msGoogle Tag Manager costs a phone 970 ms of main-thread work and 972 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
150 ms · 391 KiB7 images could be 391 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
19 long tasks on the main thread
19 long tasks block the main thread while loading, the longest for 428 ms. During a long task the page ignores taps.
Use efficient cache lifetimes
379 KiB22 files are served with short cache lifetimes, so returning visitors download them again (379 KiB).
Shopify adds 297 ms
297 msShopify costs a phone 297 ms of main-thread work and 508 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Klaviyo adds 247 ms
247 msKlaviyo costs a phone 247 ms of main-thread work and 525 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,618 HTML elements
The page has 2,618 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
LiveChat adds 123 ms
123 msLiveChat costs a phone 123 ms of main-thread work and 367 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
75 KiBAbout 75 KiB of CSS is downloaded but never applied on this page.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Legacy JavaScript
31 KiBPolyfills for old browsers add 31 KiB JavaScript that modern phones do not need.
Minify CSS
6 KiB6 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 27 ms
27 msYour server sent the HTML in 27 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user CLS: 0.43
0.43For real visitors the layout shifts by 0.43 (75th percentile). Good is under 0.1.
Time to Interactive: 32.3 s
32.3 sThe page becomes fully interactive after 32.3 s. Good is under 3.8 s.
Largest Contentful Paint: 9.2 s
9.2 sYour largest element takes 9.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Designed for life outdoors”.
Speed Index: 14.4 s
14.4 sVisually, the page fills in at 14.4 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 888 ms
888 msScripts block taps and scrolling for 888 ms in total while the page loads. Good is under 200 ms.
First Contentful Paint: 2.4 s
2.4 sThe first text or image appears after 2.4 s on a phone. Good is under 1.8 s.
Tap response (INP) got 13% slower for real visitors
+13%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 147 ms to 170 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Real-user LCP: 1.9 s
1.9 sReal visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 153 ms
153 msReal visitors wait 153 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 1.4 s
1.4 sReal visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 655 ms
655 msReal visitors wait 655 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 16% faster for real visitors
-16%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.9 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 6.6 MB in 389 requests
6.6 MBYour homepage downloads 6.6 MB in 389 requests on a phone: scripts 2.9 MB (167), images 2.2 MB (28) and other files 1.0 MB (162). Under 2 MB keeps phones on slow connections fast.
1 image in older formats
1 image (96 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
3 images below the first screen load straight away
3 images further down the page (193 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.9 g of CO₂ per visit
1.88 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.88 g of CO₂e: 225.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
Alternative text of images should not be repeated as text (6 elements)
Alternative text of images should not be repeated as text: 6 elements on the page fail this check, rated minor by axe-core.
2 checks passed
Every image has alt text
All 17 images in the HTML carry an alt attribute.
54 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 54 passed and 3 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (74 characters)
Your title is 74 characters, so Google will cut it off around 60: “Luxury Modern Outdoor Furniture. Handcrafted Designs Since 1976. – HARBOUR”.
3 H1 headlines
There are 3 <h1> headlines (“”, “Designed for life outdoors” and “Outdoor collections”). One clear main headline is easier for people and search engines.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
Open Graph partly set
Open Graph is missing og:title and og:description, so shared links fall back to guesses.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
392 internal links, 4 external
The homepage links to 392 pages on shopharbour.com and 4 external pages.
5 checks passed
Meta description: 130 characters
Your meta description is 130 characters: “Experience modern luxury living. Harbour creates award-winning modern outdoor designs that elevate spaces and enhance e…”.
Canonical URL set
The canonical URL is https://shopharbour.com/.
Structured data in place
Structured data found: BreadcrumbList.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://shopharbour.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,096 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://shopharbour.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
15 pages without an H1
https://shopharbour.com/collections/outdoor-sofas, https://shopharbour.com/collections/outdoor-lounge-chairs, https://shopharbour.com/collections/outdoor-sectionals, https://shopharbour.com/collections/coffee-tables, https://shopharbour.com/collections/outdoor-side-tables and https://shopharbour.com/collections/pure and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 116 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
5 small tap targets
5 of 25 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
5 distorted images
5 images are displayed at the wrong aspect ratio, so they look stretched or squashed.
Missing source maps
Large scripts ship without source maps.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 986 words of copy
The homepage carries about 986 words of visible text.
2 checks passed
13 calls to action
The homepage has 13 calls to action, for example “SHOP BY MATERIAL”, “SHOP ALL” and “LOG IN OR JOIN”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
20 cookies set on arrival
20Opening the homepage sets 20 cookies, 4 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
38 other companies contacted
Loading the homepage contacts 38 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at shopharbour.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 7 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Consentmo Gdpr · Elevar Conversion Tracking · Pagefly Ai Page Builder · Powerful Form Builder · Xo Gallery · weglot.com · instant.one
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Hosting
- Shopify
Company
- Employees
- 280
- Headquarters
- New York
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 37 issues on shopharbour.com, including 20 speed issues, 3 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.