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shopify.com website review

Reviewed 2 October 202617 issues · 55 checks

This review found 17 issues worth fixing on shopify.com, 3 of them high impact, across 55 checks. The most urgent: fails Core Web Vitals for real visitors. Your full plan turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links
  4. Google PageSpeed

Google PageSpeed Insights, mobile

www.shopify.com
Live view · interaction off

Speed

5 to fix79

  • Mobile performance score: 79

    79/100

    Your mobile performance score is 79 (desktop: 99). Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    406 KiB

    17 images could be 406 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Reduce unused JavaScript

    300 ms · 65 KiB

    About 65 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Main-thread work: 3.3 s

    A phone's processor spends 3.3 s on main-thread work while loading, 845 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 1,575 HTML elements

    The page has 1,575 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 long tasks on the main thread

    8 long tasks block the main thread while loading, the longest for 75 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed

  • Page weight: 1.7 MB in 87 requests

    1.7 MB

    Your homepage downloads 1.7 MB in 87 requests on a phone: images 665 KiB (37), other files 446 KiB (2) and scripts 419 KiB (45). That is a lean page.

  • Server response: 17 ms

    17 ms

    Your server sent the HTML in 17 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix67

  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report). Google uses this in ranking.

  • Largest Contentful Paint: 4.4 s

    4.4 s

    Your largest element takes 4.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Real-user INP: 378 ms

    378 ms

    Real visitors wait 378 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • First Contentful Paint: 2.9 s

    2.9 s

    The first text or image appears after 2.9 s on a phone. Good is under 1.8 s.

  • Time to Interactive: 5.2 s

    5.2 s

    The page becomes fully interactive after 5.2 s. Good is under 3.8 s.

  • Speed Index: 3.5 s

    3.5 s

    Visually, the page fills in at 3.5 s (Speed Index). Good is under 3.4 s.

6 checks passed

  • Real-user LCP: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 556 ms

    556 ms

    Real visitors wait 556 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.027

    0.027

    The layout barely moves while loading (CLS 0.027, good is under 0.1).

  • Total Blocking Time: 55 ms

    55 ms

    Scripts block the page for only 55 ms while loading. Good is under 200 ms.

Accessibility

1 to fix95

  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

1 checks passed

  • Every image has alt text

    All 56 images in the HTML carry an alt attribute.

SEO

1 to fix100

  • Title is long (66 characters)

    Your title is 66 characters, so Google will cut it off around 60: “Shopify: The All-in-One Commerce Platform for Businesses - Shopify”.

  • 141 internal links, 43 external

    The homepage links to 141 pages on shopify.com and 43 external pages.

7 checks passed

  • Meta description: 142 characters

    Your meta description is 142 characters: “Try Shopify free. Build or grow your business fast with AI. Get more than ecommerce software with tools to manage every…”.

  • One H1 headline

    Your main headline reads: “Be the nextAI all-star”.

  • Canonical URL set

    The canonical URL is https://www.shopify.com/.

  • Structured data in place

    Structured data found: Corporation.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.shopify.com/sitemaps_list.xml.

Best practices

1 to fix81

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

3 checks passed

  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    46 of 52 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix88

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • Short HSTS lifetime

    HSTS is set, but max-age is 180 days; one year is the recommended minimum.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://admin.shopify.com/signup?locale=en&language=en&signup_page=https%3A%2F%2Fwww.shopify.com%2F&signup_types%5B%5D=paid_trial_experience.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

3 checks passed

  • Served over HTTPS

    The homepage is served over HTTPS (shopify.com).

  • http:// redirects to https

    http://shopify.com redirects to the secure version.

  • All 60 links work

    All 60 links checked from your homepage (40 internal, 20 external) answered without errors.

Content and conversion

2 to fix80

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 699 words of copy

    The homepage carries about 699 words of visible text.

3 checks passed

  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop App” and “Pricing”.

  • 9 calls to action

    The homepage has 9 calls to action, for example “Shop App”, “Pricing” and “Start for free”.

  • Social proof on the page

    Social proof on the homepage: 1 testimonial or review block and 1 trust badge.

Go beyond the website

What your $199 Growth Plan adds

This free review found 17 issues on shopify.com, including 11 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Plan pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into ten prioritised ideas, each with the evidence behind it, a first action, a metric and an owner.

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