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shopjourney.com website review
Visit site (opens in a new tab)Reviewed 6 November 202639 issues · 96 checks
This review found 39 issues worth fixing on shopjourney.com, 11 of them high impact, across 96 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
76C- #65,959 of 107,564 reviewed websitesbeats 34%
- #42,247 of 60,819 online storesbeats 26%
- #40,097 of 55,486 Shopify storesbeats 23%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 3.0 s |
| May 23, 2026 | 2.9 s |
| May 30, 2026 | 2.8 s |
| Jun 6, 2026 | 2.8 s |
| Jun 13, 2026 | 2.7 s |
| Jun 20, 2026 | 2.5 s |
| Jun 27, 2026 | 2.3 s |
| Jul 4, 2026 | 2.1 s |
| Jul 11, 2026 | 2.0 s |
| Jul 18, 2026 | 2.0 s |
| Jul 25, 2026 | 1.9 s |
| Aug 1, 2026 | 1.9 s |
| Aug 8, 2026 | 1.8 s |
| Aug 15, 2026 | 1.8 s |
| Aug 22, 2026 | 1.8 s |
| Aug 29, 2026 | 1.8 s |
| Sep 5, 2026 | 1.9 s |
| Sep 12, 2026 | 1.9 s |
| Sep 19, 2026 | 1.9 s |
| Sep 26, 2026 | 1.9 s |
| Oct 3, 2026 | 2.0 s |
| Oct 10, 2026 | 2.1 s |
| Oct 17, 2026 | 2.1 s |
| Oct 24, 2026 | 2.1 s |
| Oct 31, 2026 | 2.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 143 ms |
| May 23, 2026 | 142 ms |
| May 30, 2026 | 142 ms |
| Jun 6, 2026 | 146 ms |
| Jun 13, 2026 | 147 ms |
| Jun 20, 2026 | 145 ms |
| Jun 27, 2026 | 141 ms |
| Jul 4, 2026 | 137 ms |
| Jul 11, 2026 | 134 ms |
| Jul 18, 2026 | 129 ms |
| Jul 25, 2026 | 126 ms |
| Aug 1, 2026 | 127 ms |
| Aug 8, 2026 | 126 ms |
| Aug 15, 2026 | 128 ms |
| Aug 22, 2026 | 128 ms |
| Aug 29, 2026 | 128 ms |
| Sep 5, 2026 | 129 ms |
| Sep 12, 2026 | 129 ms |
| Sep 19, 2026 | 134 ms |
| Sep 26, 2026 | 137 ms |
| Oct 3, 2026 | 142 ms |
| Oct 10, 2026 | 143 ms |
| Oct 17, 2026 | 145 ms |
| Oct 24, 2026 | 145 ms |
| Oct 31, 2026 | 144 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.7 s
1.5 s
2.2 s
3.0 s
3.7 s
4.5 s
5.2 s
6.0 s
Speed
Main-thread work: 6.3 s
A phone's processor spends 6.3 s on main-thread work while loading, 2.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Reduce unused JavaScript
900 ms · 1.4 MBAbout 1.4 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 900 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, ContentSquare and rebuyengine.com and others), adding 2.0 MB and 1.4 s of main-thread time.
Mobile performance score: 52
52/100Your mobile performance score is 52. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
800 ms12 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.
Use efficient cache lifetimes
300 ms · 473 KiB35 files are served with short cache lifetimes, so returning visitors download them again (473 KiB).
Reduce unused CSS
300 ms · 180 KiBAbout 180 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Google Tag Manager adds 324 ms
324 msGoogle Tag Manager costs a phone 324 ms of main-thread work and 353 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,363 HTML elements
The page has 2,363 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
rebuyengine.com adds 182 ms
182 msrebuyengine.com costs a phone 182 ms of main-thread work and 329 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Klaviyo adds 163 ms
163 msKlaviyo costs a phone 163 ms of main-thread work and 403 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
14 long tasks on the main thread
14 long tasks block the main thread while loading, the longest for 228 ms. During a long task the page ignores taps.
Improve image delivery
111 KiB6 images could be 111 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Legacy JavaScript
88 KiBPolyfills for old browsers add 88 KiB JavaScript that modern phones do not need.
Minify JavaScript
24 KiB24 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Duplicated JavaScript
2 KiB2 KiB JavaScript is shipped twice across bundles.
1 checks passed
Server response: 17 ms
17 msYour server sent the HTML in 17 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 11.1 s
11.1 sYour largest element takes 11.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “We and our partners, including Shopify, use cookies and oth…”.
Time to Interactive: 28.5 s
28.5 sThe page becomes fully interactive after 28.5 s. Good is under 3.8 s.
Total Blocking Time: 711 ms
711 msScripts block taps and scrolling for 711 ms in total while the page loads. Good is under 200 ms.
Real-user LCP: 2.6 s
2.6 sReal visitors wait 2.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Speed Index: 5.1 s
5.1 sVisually, the page fills in at 5.1 s (Speed Index). Good is under 3.4 s.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+1%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 143 ms to 144 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Real-user INP: 153 ms
153 msReal visitors wait 153 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.08
0.08For real visitors the layout shifts by 0.08 (75th percentile). Good is under 0.1.
Real-user FCP: 1.6 s
1.6 sReal visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 765 ms
765 msReal visitors wait 765 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 28% faster for real visitors
-28%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.0 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 1.7 s
1.7 sThe first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.069
0.069The layout barely moves while loading (CLS 0.069, good is under 0.1).
Images and page weight
Page weight: 5.2 MB in 417 requests
5.2 MBYour homepage downloads 5.2 MB in 417 requests on a phone: scripts 2.5 MB (144), images 1.0 MB (59) and other files 925 KiB (138). Under 2 MB keeps phones on slow connections fast.
1 image below the first screen load straight away
1 image further down the page (32 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 1.5 g of CO₂ per visit
1.49 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.49 g of CO₂e: 178.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Images must have alternative text (1 element)
Images must have alternative text: 1 element on the page fails this check, rated critical by axe-core.
19 text elements with low contrast
19 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
15 tap targets too small
15 tap targets are too small or too close together to hit reliably with a finger.
Elements must only use permitted ARIA attributes (6 elements)
Elements must only use permitted ARIA attributes: 6 elements on the page fail this check, rated serious by axe-core.
All page content should be contained by landmarks (8 elements)
All page content should be contained by landmarks: 8 elements on the page fail this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
3 form fields without a label
3 form fields have no label, so screen readers announce an empty box and autofill guesses.
3 links without text
3 visible links have no text or label, so screen readers cannot say where they go.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
1 checks passed
47 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 8 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (70 characters)
Your title is 70 characters, so Google will cut it off around 60: “Power Chairs, Upright Rollators and Mobility Scooters | Journey Health”.
2 links with vague text
2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
130 internal links, 13 external
The homepage links to 130 pages on shopjourney.com and 13 external pages.
7 checks passed
Meta description: 146 characters
Your meta description is 146 characters: “Shop power chairs, wheelchairs, upright rollators and mobility scooters from Journey Health—comfortable, age-in-place m…”.
One H1 headline
Your main headline reads: “Journey Health & Lifestyle”.
Canonical URL set
The canonical URL is https://www.shopjourney.com/.
Structured data in place
Structured data found: BreadcrumbList and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.shopjourney.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,199 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.shopjourney.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
8 pages without an H1
https://www.shopjourney.com/pages/shipping-delivery, https://www.shopjourney.com/pages/contact, https://www.shopjourney.com/products/journey-air-elite, https://www.shopjourney.com/products/zoomer-electric-mobility-chair, https://www.shopjourney.com/products/so-lite-c2-ultra-lightweight-wheelchair and https://www.shopjourney.com/collections/power-chair-parts-accessories and 2 others have no <h1> headline, so visitors and search engines get no clear main topic.
2 pages with very little text
https://www.shopjourney.com/collections/power-chair-parts-accessories and https://www.shopjourney.com/products/perfect-sleep-chair have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 63 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
2 broken images
2 images failed to load on a phone, for example https://bat.bing.com/action/0?ti=5012831&tm=gtm002&Ver=2&mid=bf71140e-d205-4787-810d-dcaa2691a2e3&bo=2&sid=637854c0d9f111f1872807ef0f5dcdb4&vid=63787fc0d9f111f1a6349d47f8e75552&vids=1&msclkid=N&pi=918.
12 small tap targets
12 of 43 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_SOCKET_NOT_CONNECTED”.
3 distorted images
3 images are displayed at the wrong aspect ratio, so they look stretched or squashed.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 967 words of copy
The homepage carries about 967 words of visible text.
7 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “FREE SHIPPING ON $700+ LEARN MORE ->” and “Shop Now”.
14 calls to action
The homepage has 14 calls to action, for example “FREE SHIPPING ON $700+ LEARN MORE ->”, “Schedule a Call Back” and “Contact Us”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 183 testimonial or review blocks, 25 customer or partner logos and 7 trust badges.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics and Meta Pixel.
Direct contact links
Visitors can reach you directly: 14 phone links and 0 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Privacy and tracking
9 trackers load before any consent
9Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and Klaviyo and 4 mores (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.
14 cookies set on arrival
14Opening the homepage sets 14 cookies (measured from a US location before any click).
50 other companies contacted
Loading the homepage contacts 50 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: HubSpot cookie banner
A consent management tool (HubSpot cookie banner) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at shopjourney.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 13 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Okendo · Klaviyo Email Marketing Sms · Boost Ai Search Filter · Rebuy Personalization Engine · Instant Ai Page Builder · Multifeeds · Product Ads By Criteo · Freegifts · cloudfront.net · bogos.io · guarantee-cdn.com · govx.com · hubapi.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Analytics | Google Tag Manager
- Hosting
- Shopify
Company
- Headquarters
- Colonial Heights
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 39 issues on shopjourney.com, including 18 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.