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shopliquidrubber.com website review

Visit site (opens in a new tab)Reviewed 6 November 202624 issues · 78 checks

This review found 24 issues worth fixing on shopliquidrubber.com, 7 of them high impact, across 78 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.0 s1.7 sMay 16Oct 311.9 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.8 s
May 23, 20261.7 s
May 30, 20261.7 s
Jun 6, 20261.7 s
Jun 13, 20261.7 s
Jun 20, 20261.7 s
Jun 27, 20261.7 s
Jul 4, 20261.7 s
Jul 11, 20261.7 s
Jul 18, 20261.8 s
Jul 25, 20261.8 s
Aug 1, 20261.9 s
Aug 8, 20261.9 s
Aug 15, 20261.9 s
Aug 22, 20261.9 s
Aug 29, 20261.9 s
Sep 5, 20261.9 s
Sep 12, 20262.0 s
Sep 19, 20261.9 s
Sep 26, 20261.9 s
Oct 3, 20261.8 s
Oct 10, 20261.8 s
Oct 17, 20261.8 s
Oct 24, 20261.9 s
Oct 31, 20261.9 s
Real-visitor tap response (INP)75th percentile, phones
441 ms216 msMay 16Oct 31415 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026245 ms
May 23, 2026242 ms
May 30, 2026252 ms
Jun 6, 2026270 ms
Jun 13, 2026287 ms
Jun 20, 2026303 ms
Jun 27, 2026312 ms
Jul 4, 2026314 ms
Jul 11, 2026313 ms
Jul 18, 2026310 ms
Jul 25, 2026311 ms
Aug 1, 2026312 ms
Aug 8, 2026321 ms
Aug 15, 2026335 ms
Aug 22, 2026340 ms
Aug 29, 2026357 ms
Sep 5, 2026361 ms
Sep 12, 2026355 ms
Sep 19, 2026368 ms
Sep 26, 2026373 ms
Oct 3, 2026381 ms
Oct 10, 2026397 ms
Oct 17, 2026403 ms
Oct 24, 2026404 ms
Oct 31, 2026415 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of shopliquidrubber.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. shopliquidrubber.com at 0.6 s0.6 s
  2. shopliquidrubber.com at 1.2 s1.2 s
  3. shopliquidrubber.com at 1.8 s1.8 s
  4. shopliquidrubber.com at 2.3 s2.3 s
  5. shopliquidrubber.com at 2.9 s2.9 s
  6. shopliquidrubber.com at 3.5 s3.5 s
  7. shopliquidrubber.com at 4.1 s4.1 s
  8. shopliquidrubber.com at 4.7 s4.7 s

Speed

11 to fix54
  • Reduce unused JavaScript

    1.9 s · 688 KiB

    About 688 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.9 s faster on a phone.

  • Main-thread work: 4.4 s

    A phone's processor spends 4.4 s on main-thread work while loading, 2.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, xsellco.com and Clarity and others), adding 1.8 MB and 1.3 s of main-thread time.

  • Improve image delivery

    950 ms · 263 KiB

    5 images could be 263 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 950 ms faster on a phone.

  • Mobile performance score: 54

    54/100

    Your mobile performance score is 54. Pages that score under 90 lose visitors before the first paint.

  • Use efficient cache lifetimes

    200 ms · 349 KiB

    27 files are served with short cache lifetimes, so returning visitors download them again (349 KiB).

  • Google Tag Manager adds 458 ms

    458 ms

    Google Tag Manager costs a phone 458 ms of main-thread work and 683 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    350 ms · 60 KiB

    Polyfills for old browsers add 60 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 350 ms faster on a phone.

  • 2,746 HTML elements

    The page has 2,746 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • rebuyengine.com adds 116 ms

    116 ms

    rebuyengine.com costs a phone 116 ms of main-thread work and 332 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 111 ms

    111 ms

    Klaviyo costs a phone 111 ms of main-thread work and 318 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 12 long tasks on the main thread

    12 long tasks block the main thread while loading, the longest for 165 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    18 KiB

    About 18 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 7 ms

    7 ms

    Your server sent the HTML in 7 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 13.4 s

    13.4 s

    Your largest element takes 13.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Time to Interactive: 22.9 s

    22.9 s

    The page becomes fully interactive after 22.9 s. Good is under 3.8 s.

  • Speed Index: 6.4 s

    6.4 s

    Visually, the page fills in at 6.4 s (Speed Index). Good is under 3.4 s.

  • Real-user INP: 235 ms

    235 ms

    Real visitors wait 235 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 68% slower for real visitors

    +68%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 245 ms to 415 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 543 ms

    543 ms

    Scripts block taps and scrolling for 543 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.1 s

    2.1 s

    The first text or image appears after 2.1 s on a phone. Good is under 1.8 s.

  • Largest content (LCP) held steady for real visitors

    +6%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 566 ms

    566 ms

    Real visitors wait 566 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 5.1 MB in 396 requests

    5.1 MB

    Your homepage downloads 5.1 MB in 396 requests on a phone: scripts 2.1 MB (112), images 1.2 MB (31) and other files 1.1 MB (202). Under 2 MB keeps phones on slow connections fast.

  • About 1.4 g of CO₂ per visit

    1.44 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.44 g of CO₂e: 173.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

Google 100100
2 checks passed
  • Every image has alt text

    All 96 images in the HTML carry an alt attribute.

  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 0 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10097
  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 135 internal links, 6 external

    The homepage links to 135 pages on shopliquidrubber.com and 6 external pages.

7 checks passed
  • Meta description: 153 characters

    Your meta description is 153 characters: “Explore Liquid Rubber protective coatings and sealants for roofs, foundations, driveways, RVs, and more. Shop our durab…”.

  • One H1 headline

    Your main headline reads: “Seal it Before You Store It”.

  • Title: 57 characters

    Your title is a healthy 57 characters: “Liquid Rubber | Protective Coatings & Waterproof Sealants”.

  • Canonical URL set

    The canonical URL is https://shopliquidrubber.com/.

  • Structured data in place

    Structured data found: Organization, WebPage and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://shopliquidrubber.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,007 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://shopliquidrubber.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 3 pages slow to respond

    https://shopliquidrubber.com/collections/asphalt-driveway-products, https://shopliquidrubber.com/collections/concrete-sealing and https://shopliquidrubber.com/products/polyurethane-deck-coating took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 53 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 10 small tap targets

    10 of 23 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix94
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 696 words of copy

    The homepage carries about 696 words of visible text.

8 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “START HERE”.

  • 10 calls to action

    The homepage has 10 calls to action, for example “Shop”, “Back Shop” and “Shop All”.

  • 12 short forms

    12 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 47 testimonial or review blocks, 12 customer or partner logos and a star rating.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 1 email link.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 11 trackers load before any consent

    11

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 6 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 33 cookies set on arrival

    33

    Opening the homepage sets 33 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 43 other companies contacted

    Loading the homepage contacts 43 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at shopliquidrubber.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 10 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Microsoft Clarity · Rebuy Personalization Engine · Elevar Conversion Tracking · Hulk Form Builder · Klaviyo Email Marketing Sms · shareasale.com · trafficmanager.net · bazaarvoice.com · archive-digger.com · useamp.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Bootstrap
E-commerce
Shopify
Analytics
Microsoft Clarity
Hosting
Shopify

Company

Headquarters
Oakville

Upkeep, stack, hiring and company data from programmable.info

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