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shopmachete.com website review
Visit site (opens in a new tab)Reviewed 7 November 202630 issues · 83 checks
This review found 30 issues worth fixing on shopmachete.com, 11 of them high impact, across 83 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
84B- #17,510 of 95,989 reviewed websitesbeats 77%
- #10,923 of 51,894 online storesbeats 73%
- #10,585 of 46,991 Shopify storesbeats 71%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.3 s |
| May 23, 2026 | 1.2 s |
| May 30, 2026 | 1.2 s |
| Jun 6, 2026 | 1.2 s |
| Jun 13, 2026 | 1.2 s |
| Jun 20, 2026 | 1.3 s |
| Jun 27, 2026 | 1.3 s |
| Jul 4, 2026 | 1.5 s |
| Jul 11, 2026 | 1.5 s |
| Jul 18, 2026 | 1.4 s |
| Jul 25, 2026 | 1.4 s |
| Aug 1, 2026 | 1.3 s |
| Aug 8, 2026 | 1.2 s |
| Aug 15, 2026 | 1.2 s |
| Aug 22, 2026 | 1.2 s |
| Aug 29, 2026 | 1.3 s |
| Sep 5, 2026 | 1.3 s |
| Sep 12, 2026 | 1.3 s |
| Sep 19, 2026 | 1.3 s |
| Sep 26, 2026 | 1.3 s |
| Oct 3, 2026 | 1.3 s |
| Oct 10, 2026 | 1.2 s |
| Oct 17, 2026 | 1.2 s |
| Oct 24, 2026 | 1.2 s |
| Oct 31, 2026 | 1.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 119 ms |
| May 23, 2026 | 115 ms |
| May 30, 2026 | 120 ms |
| Jun 6, 2026 | 120 ms |
| Jun 13, 2026 | 122 ms |
| Jun 20, 2026 | 129 ms |
| Jun 27, 2026 | 130 ms |
| Jul 4, 2026 | 133 ms |
| Jul 11, 2026 | 134 ms |
| Jul 18, 2026 | 133 ms |
| Jul 25, 2026 | 130 ms |
| Aug 1, 2026 | 129 ms |
| Aug 8, 2026 | 129 ms |
| Aug 15, 2026 | 129 ms |
| Aug 22, 2026 | 129 ms |
| Aug 29, 2026 | 131 ms |
| Sep 5, 2026 | 136 ms |
| Sep 12, 2026 | 137 ms |
| Sep 19, 2026 | 137 ms |
| Sep 26, 2026 | 137 ms |
| Oct 3, 2026 | 135 ms |
| Oct 10, 2026 | 137 ms |
| Oct 17, 2026 | 137 ms |
| Oct 24, 2026 | 132 ms |
| Oct 31, 2026 | 129 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Reduce unused JavaScript
5.3 s · 1.1 MBAbout 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.3 s faster on a phone.
Use efficient cache lifetimes
1.1 s · 324 KiB28 files are served with short cache lifetimes, so returning visitors download them again (324 KiB).
Render-blocking requests
1.4 s15 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.
Mobile performance score: 49
49/100Your mobile performance score is 49. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
4,198 HTML elements
The page has 4,198 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Shopify and Hotjar and others), adding 2.7 MB and 1.2 s of main-thread time.
Improve image delivery
400 ms · 313 KiB12 images could be 313 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 400 ms faster on a phone.
Shopify adds 387 ms
387 msShopify costs a phone 387 ms of main-thread work and 1.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 400 ms
400 msGoogle Tag Manager costs a phone 400 ms of main-thread work and 537 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 3.7 s
A phone's processor spends 3.7 s on main-thread work while loading, 2.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Minify JavaScript
210 ms · 6 KiB6 KiB could be saved by minifying JavaScript.
Reduce unused CSS
150 ms · 53 KiBAbout 53 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Legacy JavaScript
150 ms · 31 KiBPolyfills for old browsers add 31 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
11 long tasks on the main thread
11 long tasks block the main thread while loading, the longest for 178 ms. During a long task the page ignores taps.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 17 ms
17 msYour server sent the HTML in 17 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 22.6 s
22.6 sYour largest element takes 22.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 23.0 s
23.0 sThe page becomes fully interactive after 23.0 s. Good is under 3.8 s.
Speed Index: 8.3 s
8.3 sVisually, the page fills in at 8.3 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 3.4 s
3.4 sThe first text or image appears after 3.4 s on a phone. Good is under 1.8 s.
Total Blocking Time: 470 ms
470 msScripts block taps and scrolling for 470 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) got 12% slower for real visitors
+12%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 119 ms to 129 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-4%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.6 s
1.6 sReal visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 149 ms
149 msReal visitors wait 149 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.4 s
1.4 sReal visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 798 ms
798 msReal visitors wait 798 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 5.1 MB in 310 requests
5.1 MBYour homepage downloads 5.1 MB in 310 requests on a phone: scripts 2.6 MB (135), images 1.3 MB (26) and other files 840 KiB (110). Under 2 MB keeps phones on slow connections fast.
About 1.4 g of CO₂ per visit
1.44 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.44 g of CO₂e: 172.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
All page content should be contained by landmarks (8 elements)
All page content should be contained by landmarks: 8 elements on the page fail this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
3 links without text
3 visible links have no text or label, so screen readers cannot say where they go.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
ARIA role should be appropriate for the element (4 elements)
ARIA role should be appropriate for the element: 4 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 73 images in the HTML carry an alt attribute.
45 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
201 internal links, 15 external
The homepage links to 201 pages on shopmachete.com and 15 external pages.
8 checks passed
Meta description: 153 characters
Your meta description is 153 characters: “MACHETE hair claws, combs, headbands, jewelry, smartwatch bands and eyewear, handcrafted from Italian acetate. Free 30-…”.
One H1 headline
Your main headline reads: “Permission to Indulge”.
Title: 54 characters
Your title is a healthy 54 characters: “Shop Hair Accessories, Jewelry & Watch Bands | MACHETE”.
Canonical URL set
The canonical URL is https://shopmachete.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://shopmachete.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,502 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://shopmachete.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a meta description
https://shopmachete.com/collections/shop-all-bracelets has no meta description, so Google writes the search snippet from whatever text it finds.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example https://shopmachete.com/collections/best-sellers, whose canonical is https://shopmachete.com/collections/bestsellers. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
1 page without an H1
https://shopmachete.com/pages/about has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 104 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://t.teads.tv/track?action=pageView&env=js-gtm&tag_version=8.15.10_667551a&provider=tag&buyer_pixel_id=11673&referer=https%3A%2F%2Fshopmachete.com%2F&hasConsent=true&cht=timeout.
5 JavaScript errors while loading
5 errors were logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'push')”.
2 checks passed
Tap targets are thumb-sized
15 of 18 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 3 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
About 723 words of copy
The homepage carries about 723 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP ALL”.
6 calls to action
The homepage has 6 calls to action, for example “Contact Us”, “SHOP ALL” and “SHOP THE OUTLET”.
40 short forms
40 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager, Microsoft Clarity and Hotjar.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
10 trackers load before any consent
10Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 5 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
23 cookies set on arrival
23Opening the homepage sets 23 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
66 other companies contacted
Loading the homepage contacts 66 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at shopmachete.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 17 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Pandectes Gdpr · Triplewhale · Klaviyo Email Marketing Sms · Minmaxify Order Limits · Hotjar Install · Okendo · Gdpr Cookie Consent · Social Widget · Rivo Loyalty Rewards Referrals · Forms · Psd Viewer Real3d Flipbook · Slide Cart · cloudfront.net · shareasale.com · jsdelivr.net · dualsidedapp.com · b-cdn.net
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | Hotjar
- Hosting
- Shopify
Company
- Headquarters
- Kennesaw
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 30 issues on shopmachete.com, including 15 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.