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shopmoderny.com website review

Visit site (opens in a new tab)Reviewed 4 November 202634 issues · 81 checks

This review found 34 issues worth fixing on shopmoderny.com, 10 of them high impact, across 81 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.2 s2.0 sMay 16Oct 312.2 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.9 s
May 23, 20263.0 s
May 30, 20263.0 s
Jun 6, 20262.9 s
Jun 13, 20262.9 s
Jun 20, 20262.9 s
Jun 27, 20263.0 s
Jul 4, 20263.0 s
Jul 11, 20263.0 s
Jul 18, 20263.0 s
Jul 25, 20262.8 s
Aug 1, 20262.8 s
Aug 8, 20262.8 s
Aug 15, 20262.8 s
Aug 22, 20262.9 s
Aug 29, 20262.9 s
Sep 5, 20262.9 s
Sep 12, 20263.0 s
Sep 19, 20263.0 s
Sep 26, 20262.8 s
Oct 3, 20262.6 s
Oct 10, 20262.5 s
Oct 17, 20262.3 s
Oct 24, 20262.2 s
Oct 31, 20262.2 s
Real-visitor tap response (INP)75th percentile, phones
235 ms180 msMay 16Oct 31196 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026205 ms
May 23, 2026204 ms
May 30, 2026199 ms
Jun 6, 2026193 ms
Jun 13, 2026205 ms
Jun 20, 2026209 ms
Jun 27, 2026212 ms
Jul 4, 2026203 ms
Jul 11, 2026191 ms
Jul 18, 2026186 ms
Jul 25, 2026191 ms
Aug 1, 2026203 ms
Aug 8, 2026208 ms
Aug 15, 2026212 ms
Aug 22, 2026214 ms
Aug 29, 2026212 ms
Sep 5, 2026207 ms
Sep 12, 2026216 ms
Sep 19, 2026229 ms
Sep 26, 2026220 ms
Oct 3, 2026213 ms
Oct 10, 2026211 ms
Oct 17, 2026202 ms
Oct 24, 2026196 ms
Oct 31, 2026196 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of shopmoderny.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. shopmoderny.com at 4.3 s4.3 s
  2. shopmoderny.com at 8.6 s8.6 s
  3. shopmoderny.com at 12.8 s12.8 s
  4. shopmoderny.com at 17.1 s17.1 s
  5. shopmoderny.com at 21.4 s21.4 s
  6. shopmoderny.com at 25.6 s25.6 s
  7. shopmoderny.com at 29.9 s29.9 s
  8. shopmoderny.com at 34.2 s34.2 s

Speed

12 to fix40
  • Reduce unused JavaScript

    3.1 s · 1.6 MB

    About 1.6 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.1 s faster on a phone.

  • Mobile performance score: 40

    40/100

    Your mobile performance score is 40. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 7.4 s

    A phone's processor spends 7.4 s on main-thread work while loading, 4.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, PayPal and Clarity and others), adding 2.3 MB and 1.8 s of main-thread time.

  • Use efficient cache lifetimes

    450 ms · 852 KiB

    31 files are served with short cache lifetimes, so returning visitors download them again (852 KiB).

  • Render-blocking requests

    950 ms

    10 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.

  • Google Tag Manager adds 461 ms

    461 ms

    Google Tag Manager costs a phone 461 ms of main-thread work and 476 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • PayPal adds 408 ms

    408 ms

    PayPal costs a phone 408 ms of main-thread work and 684 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    300 ms · 132 KiB

    Polyfills for old browsers add 132 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

  • Improve image delivery

    427 KiB

    10 images could be 427 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Reduce unused CSS

    300 ms · 108 KiB

    About 108 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Klaviyo adds 176 ms

    176 ms

    Klaviyo costs a phone 176 ms of main-thread work and 317 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 179 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Minify CSS

    11 KiB

    11 KiB could be saved by minifying CSS.

  • Minify JavaScript

    10 KiB

    10 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 8 ms

    8 ms

    Your server sent the HTML in 8 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 13.4 s

    13.4 s

    Your largest element takes 13.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 44.4 s

    44.4 s

    Visually, the page fills in at 44.4 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 38.7 s

    38.7 s

    The page becomes fully interactive after 38.7 s. Good is under 3.8 s.

  • Total Blocking Time: 900 ms

    900 ms

    Scripts block taps and scrolling for 900 ms in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 2.9 s

    2.9 s

    Real visitors wait 2.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • First Contentful Paint: 2.7 s

    2.7 s

    The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

  • Tap response (INP) held steady for real visitors

    -4%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 205 ms to 196 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user INP: 133 ms

    133 ms

    Real visitors wait 133 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.7 s

    1.7 s

    Real visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 580 ms

    580 ms

    Real visitors wait 580 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 25% faster for real visitors

    -25%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.9 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 6.2 MB in 590 requests

    6.2 MB

    Your homepage downloads 6.2 MB in 590 requests on a phone: scripts 3.5 MB (252), other files 1.4 MB (285) and images 643 KiB (20). Under 2 MB keeps phones on slow connections fast.

  • 1 image in older formats

    1 image (53 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.8 g of CO₂ per visit

    1.76 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.76 g of CO₂e: 211.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9296
  • 29 text elements with low contrast

    29 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 27 images in the HTML carry an alt attribute.

  • 41 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 44 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 3 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9281
  • Title is short (7 characters)

    Your title is only 7 characters: “Moderny”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • Meta description is short (33 characters)

    Your meta description is only 33 characters: “The #1 source for modern products”. 70 to 160 characters is enough to sell the click.

  • 2 H1 headlines

    There are 2 <h1> headlines (“Moderny” and “FAQ”). One clear main headline is easier for people and search engines.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • 79 internal links, 2 external

    The homepage links to 79 pages on shopmoderny.com and 2 external pages.

5 checks passed
  • Canonical URL set

    The canonical URL is https://shopmoderny.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://shopmoderny.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (751 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://shopmoderny.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix88
  • 2 pages share a title

    https://shopmoderny.com/collections/all and https://shopmoderny.com/collections/best-sellers all use the title “Best Sellers”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 15 pages without a meta description

    https://shopmoderny.com/collections/all, https://shopmoderny.com/collections/blankets, https://shopmoderny.com/collections/cushion-covers, https://shopmoderny.com/collections/storage-organization, https://shopmoderny.com/collections/table-decor and https://shopmoderny.com/collections/wall-decor and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 5 pages slow to respond

    https://shopmoderny.com/collections/kitchen, https://shopmoderny.com/collections/rugs, https://shopmoderny.com/collections/hanging-decor, https://shopmoderny.com/collections/furnitures and https://shopmoderny.com/collections/miscellaneous took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 33 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 4 small tap targets

    4 of 11 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix93
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • About 511 words of copy

    The homepage carries about 511 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP MODERNY”.

  • 8 calls to action

    The homepage has 8 calls to action, for example “Shop”, “Start shopping” and “Shop Moderny”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 2 testimonial or review blocks and “OVER 200,000 HAPPY CUSTOMERS”.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Microsoft Clarity.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Microsoft Clarity and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 26 cookies set on arrival

    26

    Opening the homepage sets 26 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 53 other companies contacted

    Loading the homepage contacts 53 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at shopmoderny.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 14 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Intelligems A B Testing · Ryviu Product Reviews · Vitals · Triplewhale · Reamaze Live Chat Helpdesk · Klaviyo Email Marketing Sms · Kaching Bundles · Gempages Builder · Pagefly Ai Page Builder · Doofinder Search Discovery · Essential Cart Drawer · nfcube.com · wetracked.io · formtoro.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager | Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 34 issues on shopmoderny.com, including 19 speed issues, 4 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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