shopmtn.de website review

Not measured in this review.

• Tap response (INP) held steady for real visitors

  +8%

  Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 139 ms to 159 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• Page weight: 2.8 MB

  2.8 MB

  Your homepage downloads 2.8 MB on a phone, 711 KiB of it images (25%). Under 2 MB keeps phones on slow connections fast.

• An image on the first screen is lazy-loaded

  Konligo_the_Tent_Mobile_Banner_-_DE_1dadbeb5-04df-4d3f-9a3f- is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  Elements (2)

• 5 images in older formats

  5 images (289 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  Elements (5)

• About 0.8 g of CO₂ per visit

  0.79 g

  By the Sustainable Web Design model, a visit to your homepage emits about 0.79 g of CO₂e: 94.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

• 3 text elements with low contrast

  3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  Elements (3)

• Summary elements must have discernible text (1 element)

  Summary elements must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

  Elements (1)

• All page content should be contained by landmarks (1 element)

  All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  Elements (1)

• 16 links without text

  16 visible links have no text or label, so screen readers cannot say where they go.

• Alternative text of images should not be repeated as text (11 elements)

  Alternative text of images should not be repeated as text: 11 elements on the page fail this check, rated minor by axe-core.

  Elements (3)

• Headings should not be empty (5 elements)

  Headings should not be empty: 5 elements on the page fail this check, rated minor by axe-core.

  Elements (3)

• Headings skip levels

  Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

  View source

• Title is long (66 characters)

  Your title is 66 characters, so Google will cut it off around 60: “Fachhandel für Industrie und Veranstaltungstechnik – MTN Shop DACH”.

  View source

• No structured data

  No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

• Meta description is long (316 characters)

  Your meta description is 316 characters; Google truncates after about 160, so the end of your pitch is cut.

  View source

• 488 internal links, 18 external

  The homepage links to 488 pages on shopmtn.de and 18 external pages.

• No Organization structured data

  There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

• No llms.txt

  There is no https://shopmtn.de/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

• 2 pages without a meta description

  https://shopmtn.de/collections/all and https://shopmtn.de/policies/shipping-policy have no meta description, so Google writes the search snippet from whatever text it finds.

  Elements (2)

• 15 internal pages checked

  We fetched 15 pages linked from your homepage (of 198 found) and read each the way a search engine does.

• 5 JavaScript errors while loading

  5 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://apps3.omegatheme.com/cookies-notification/client/save-cookies.php' from origin 'ht…”.

• No calls to action

  We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

• Local business without LocalBusiness data

  Your homepage shows a map but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

• No opening hours

  The homepage shows no opening hours. If customers visit or call, show when.

• No risk reducer

  No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

• About 1,074 words of copy

  The homepage carries about 1,074 words of visible text.

• 6 trackers load before any consent

  6

  Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

• 10 cookies set on arrival

  10

  Opening the homepage sets 10 cookies (measured from a US location before any click).

• No consent tool detected

  No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

• 38 other companies contacted

  Loading the homepage contacts 38 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.