shopnova.com.br website review

About 619 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.0 s faster on a phone.

Your mobile performance score is 68. Pages that score under 90 lose visitors before the first paint.

7 images could be 154 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

8 third-party services load with your homepage (Google Tag Manager, Shopify and Facebook and others), adding 1.2 MB and 474 ms of main-thread time.

Google Tag Manager costs a phone 286 ms of main-thread work and 493 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 300 ms.

Shopify costs a phone 56 ms of main-thread work and 359 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

11 files are served with short cache lifetimes, so returning visitors download them again (152 KiB).

5 long tasks block the main thread while loading, the longest for 126 ms. During a long task the page ignores taps.

About 48 KiB of CSS is downloaded but never applied on this page.

Polyfills for old browsers add 13 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 9.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 12.5 s. Good is under 3.8 s.

Visually, the page fills in at 4.9 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 226 ms in total while the page loads. Good is under 200 ms.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 2.5 MB in 161 requests on a phone: scripts 1.3 MB (53), other files 730 KiB (86) and images 344 KiB (14). Under 2 MB keeps phones on slow connections fast.

banner-menor-2-plug-anal-giratorio-plug-anal-vibratorio-plug is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 0.72 g of CO₂e: 86.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

6 visible links have no text or label, so screen readers cannot say where they go.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

Your title is only 4 characters: “NOVA”. Between 30 and 65 characters leaves room to say what you do and for whom.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

Your meta description is only 22 characters: “NOVA sexy shop atacado”. 70 to 160 characters is enough to sell the click.

There are 3 <h1> headlines (“NOVA”, “Belt, ANEL PENIANO VIBRATÓRIO!” and “Conheça o PIX!”). One clear main headline is easier for people and search engines.

The homepage links to 37 pages on shopnova.com.br and 7 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

Your homepage links to https://shopnova.com.br/blogs/nossa-o-que-rolou/belt-anel-peniano-vibratorio, which answers with an error. Visitors hit a dead end and search engines drop it.

https://shopnova.com.br/products/atacado-calcinha-vibrador declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.

/ and https://shopnova.com.br/products/atacado-calcinha-vibrador all use the title “NOVA”. Search engines can't tell which page to show for a search, so each competes with the others.

https://shopnova.com.br/pages/quem-somos has no meta description, so Google writes the search snippet from whatever text it finds.

https://shopnova.com.br/collections/sexy-shop-atacado, https://shopnova.com.br/blogs/news and https://shopnova.com.br/products/atacado-calcinha-vibrador use the same meta description. A description written for each page earns more clicks.

https://shopnova.com.br/pages/quem-somos has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 12 pages linked from your homepage and read each the way a search engine does.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 727 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 12 cookies, 3 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 23 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.