shopprogressive.com website review

• Google's speed test didn't respond

  Google's speed test didn't respond for this site, so speed and Core Web Vitals are not measured here. Your full playbook measures them.

Not measured in this review.

• About 0.3 g of CO₂ per visit

  0.27 g

  By the Sustainable Web Design model, a visit to your homepage emits about 0.27 g of CO₂e: 32.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

• <html> element must have a lang attribute (1 element)

  <html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.

  Elements (1)

• Malformed lists

  Some lists contain elements other than list items, which screen readers announce wrongly.

  Elements (1)

• No main landmark

  The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  Elements (1)

• All page content should be contained by landmarks (1 element)

  All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  Elements (1)

• 4 links without text

  4 visible links have no text or label, so screen readers cannot say where they go.

  Elements (3)

• No page language

  The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.

  View source

• Headings should not be empty (1 element)

  Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  Elements (1)

• No meta description

  No meta description, so Google writes its own snippet from whatever text it finds.

• Title is short (16 characters)

  Your title is only 16 characters: “SHOP PROGRESSIVE”. Between 30 and 65 characters leaves room to say what you do and for whom.

  View source

• No structured data

  No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

• 2 H1 headlines

  There are 2 <h1> headlines (“<img class="" src="//shopprogressive.com/cdn/shop…” and “<img class="" src="//shopprogressive.com/cdn/shop…”). One clear main headline is easier for people and search engines.

  View source

• Open Graph partly set

  Open Graph is missing og:description, so shared links fall back to guesses.

  View source

• 54 internal links, 3 external

  The homepage links to 54 pages on shopprogressive.com and 3 external pages.

• No Organization structured data

  There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

• 14 links to non-canonical URLs

  Your homepage links to 14 pages by a URL that isn't their canonical one, for example https://shopprogressive.com/collections/products/products/dr-rick-tape-measure, whose canonical is https://shopprogressive.com/products/dr-rick-tape-measure. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  Elements (8)

• 7 pages with very little text

  https://shopprogressive.com/collections/products/products/dr-rick-mug, https://shopprogressive.com/collections/products/products/flo-kokeshi-doll-2, https://shopprogressive.com/collections/products/products/prg1795-the-superstores-super-puzzle, https://shopprogressive.com/collections/products/products/prg1796-retro-flo-superhero-tin-lunch-box, https://shopprogressive.com/collections/products/products/prg1793-flo-flare-pin-set-of-3 and https://shopprogressive.com/collections/products/products/prg1794-air-fresheners and 1 other have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

• 2 pages slow to respond

  https://shopprogressive.com/collections/products/products/flo-bobblehead-1 and https://shopprogressive.com/collections/products/products/prg1795-the-superstores-super-puzzle took over 3 s to send their HTML from our server.

• 15 internal pages checked

  We fetched 15 pages linked from your homepage (of 18 found) and read each the way a search engine does.

• No call to action on the first screen

  On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

• No calls to action

  We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

• No social proof

  No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

• Only about 90 words

  The homepage has only about 90 words of visible text; thin pages give Google and first-time buyers little to go on.

• Phone number is not tap-to-call

  Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

• No risk reducer

  No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

• 2 trackers load before any consent

  2

  Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

• 9 cookies set on arrival

  9

  Opening the homepage sets 9 cookies (measured from a US location before any click).

• No consent tool detected

  No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

• 5 other companies contacted

  Loading the homepage contacts 5 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.