shopsta.se website review

5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.0 s.

Your mobile performance score is 74. Pages that score under 90 lose visitors before the first paint.

About 70 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 430 ms faster on a phone.

Google Tag Manager costs a phone 360 ms of main-thread work and 311 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

A phone's processor spends 2.9 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 2,678 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

8 long tasks block the main thread while loading, the longest for 252 ms. During a long task the page ignores taps.

8 third-party services load with your homepage (Google Tag Manager, Klaviyo and Shopify and others), adding 520 KiB and 476 ms of main-thread time.

3 images could be 93 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 250 ms faster on a phone.

About 232 KiB of JavaScript is downloaded but never used on this page.

5 files are served with short cache lifetimes, so returning visitors download them again (52 KiB).

Polyfills for old browsers add 35 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 KiB could be saved by minifying JavaScript.

Your largest element takes 4.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Hitta något strålande”.

The page becomes fully interactive after 9.4 s. Good is under 3.8 s.

Scripts block taps and scrolling for 318 ms in total while the page loads. Good is under 200 ms.

Your homepage downloads 2.4 MB in 197 requests on a phone: other files 769 KiB (94), scripts 759 KiB (57) and images 533 KiB (31). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.68 g of CO₂e: 81.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Certain ARIA roles must contain particular children: 3 elements on the page fail this check, rated critical by axe-core.

20 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.

Your title is 69 characters, so Google will cut it off around 60: “Shopsta: Låga priser för elektronik, teknik, hem och mer — Shopsta EU”.

Your meta description is 181 characters; Google truncates after about 160, so the end of your pitch is cut.

The homepage links to 396 pages on shopsta.se and 2 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://www.shopsta.se/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://www.shopsta.se/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://www.shopsta.se/customer_authentication/redirect and https://www.shopsta.se/collections/home-garden have no meta description, so Google writes the search snippet from whatever text it finds.

https://www.shopsta.se/customer_authentication/redirect, https://www.shopsta.se/collections/home-garden, https://www.shopsta.se/collections/kitchen-dining, https://www.shopsta.se/collections/kitchen-tools-utensils, https://www.shopsta.se/collections/kitchen-organisers and https://www.shopsta.se/collections/dish-racks-draining-boards and 1 other have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 198 found) and read each the way a search engine does.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 771 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Klaviyo, Meta Pixel and Microsoft Ads (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 20 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 20 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.