shoptakeitoutside.com website review

About 353 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.0 s faster on a phone.

Your mobile performance score is 48. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

A phone's processor spends 5.7 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (Klaviyo, Google CDN and Shopify and others), adding 1.5 MB and 1.1 s of main-thread time.

15 files are served with short cache lifetimes, so returning visitors download them again (156 KiB).

About 77 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

Klaviyo costs a phone 388 ms of main-thread work and 527 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

8 images could be 420 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Google CDN costs a phone 297 ms of main-thread work and 298 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Shopify costs a phone 268 ms of main-thread work and 480 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

2 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.

13 long tasks block the main thread while loading, the longest for 292 ms. During a long task the page ignores taps.

The page has 1,665 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 100 ms faster on a phone.

6 KiB could be saved by minifying CSS.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 16.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 17.2 s. Good is under 3.8 s.

Visually, the page fills in at 6.8 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 3.4 s on a phone. Good is under 1.8 s.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 97 ms to 121 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Scripts block taps and scrolling for 579 ms in total while the page loads. Good is under 200 ms.

Your homepage downloads 3.8 MB in 340 requests on a phone: scripts 1.4 MB (157), images 1.2 MB (23) and other files 870 KiB (138). Under 2 MB keeps phones on slow connections fast.

free-people-mobile_534f6be5-6fb1-4530-a8bc-dcb81e4499d3.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

3 images (308 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 1.08 g of CO₂e: 129.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

8 elements hidden from screen readers can still receive keyboard focus.

1 frame has no title, so screen-reader users cannot tell what it contains.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

12 visible links have no text or label, so screen readers cannot say where they go.

Alternative text of images should not be repeated as text: 3 elements on the page fail this check, rated minor by axe-core.

Your title is only 15 characters: “Take It Outside”. Between 30 and 65 characters leaves room to say what you do and for whom.

Your meta description is 185 characters; Google truncates after about 160, so the end of your pitch is cut.

Structured data found (Organization, Store and WebSite) but with 1 problem, for example “WebSite: url is not an absolute URL ("takeitoutside.ca")”.

The homepage links to 228 pages on shoptakeitoutside.com and 18 external pages.

Your Organization JSON-LD is missing logo, sameAs (social profiles) and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

https://takeitoutside.ca/policies/shipping-policy, https://takeitoutside.ca/collections/take-it-outside-essentials, https://takeitoutside.ca/collections/womens-clothing, https://takeitoutside.ca/collections/womens-jackets-outerwear, https://takeitoutside.ca/collections/womens-casual-outerwear and https://takeitoutside.ca/collections/womens-insulated-outerwear and 6 others have no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 112 found) and read each the way a search engine does.

2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage shows no opening hours. If customers visit or call, show when.

The homepage carries about 326 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 19 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 37 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.