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shopthegear.com website review
Visit site (opens in a new tab)Reviewed 12 November 202619 issues · 70 checks
This review found 19 issues worth fixing on shopthegear.com, 3 of them high impact, across 70 checks. The most urgent: page weight: 17.3 MB in 177 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
93A- #465 of 104,682 reviewed websitesbeats 99%
- #167 of 58,656 online storesbeats 99%
- #160 of 53,423 Shopify storesbeats 99%
Closest competitors among Shopify stores
Compare side by sideOne score from every part of this review. How it works
Speed
Improve image delivery
904 KiB19 images could be 904 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Render-blocking requests
300 ms5 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, JSDelivr CDN and Shopify and others), adding 416 KiB and 201 ms of main-thread time.
1 long task on the main thread
1 long task block the main thread while loading, the longest for 156 ms. During a long task the page ignores taps.
Reduce unused JavaScript
68 KiBAbout 68 KiB of JavaScript is downloaded but never used on this page.
Reduce unused CSS
22 KiBAbout 22 KiB of CSS is downloaded but never applied on this page.
Use efficient cache lifetimes
6 KiB4 files are served with short cache lifetimes, so returning visitors download them again (6 KiB).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
3 checks passed
Mobile performance score: 90
90/100Your mobile performance score is 90. That is in Google's “good” band (90 and up).
Main-thread work: 1.3 s
A phone's processor spends 1.3 s on main-thread work while loading, 385 ms of it running JavaScript. That is comfortably low.
Server response: 3 ms
3 msYour server sent the HTML in 3 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 6.8 s
6.8 sThe page becomes fully interactive after 6.8 s. Good is under 3.8 s.
Cumulative Layout Shift: 0.175
0.175The layout shifts by 0.175 while loading, so content jumps under the reader's thumb. Good is under 0.1.
22 images without width and height
22 images have no width and height attributes, so the layout jumps as each one loads.
Speed Index: 3.6 s
3.6 sVisually, the page fills in at 3.6 s (Speed Index). Good is under 3.4 s.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
3 checks passed
First Contentful Paint: 1.8 s
1.8 sThe first text or image appears after 1.8 s, inside the 1.8 s “good” threshold.
Largest Contentful Paint: 1.8 s
1.8 sYour largest element renders in 1.8 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “Custom apparel, branded goods, company stores, kitting, and…”.
Total Blocking Time: 53 ms
53 msScripts block the page for only 53 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 17.3 MB in 177 requests
17.3 MBYour homepage downloads 17.3 MB in 177 requests on a phone: media 14.6 MB (1), images 1.3 MB (33) and other files 774 KiB (98). Under 2 MB keeps phones on slow connections fast.
9 images in older formats
9 images (1.2 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
3 images far larger than shown
336 KiB3 images are downloaded at several times the size a phone draws them, for example quote-logo-patriots.webp at 1,600 px wide, shown at 114 px. Resized copies would save about 336 KiB.
About 4.9 g of CO₂ per visit
4.90 gBy the Sustainable Web Design model, a visit to your homepage emits about 4.90 g of CO₂e: 588.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
11 text elements with low contrast
11 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
9 links without text
9 visible links have no text or label, so screen readers cannot say where they go.
2 checks passed
Every image has alt text
All 110 images in the HTML carry an alt attribute.
41 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 43 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 2 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
108 internal links, 13 external
The homepage links to 108 pages on shopthegear.com and 13 external pages.
7 checks passed
Meta description: 147 characters
Your meta description is 147 characters: “Premium custom apparel, branded merchandise, company stores, kits, bulk orders, and fulfillment, managed by a real team…”.
One H1 headline
Your main headline reads: “Custom merch, from people who care.”.
Title: 43 characters
Your title is a healthy 43 characters: “Custom merch, from people who care. | Ink'd”.
Canonical URL set
The canonical URL is https://inkdstores.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://inkdstores.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (802 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://inkdstores.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
6 pages share a meta description
https://inkdstores.com/collections/apparel, https://inkdstores.com/collections/bags, https://inkdstores.com/collections/drinkware, https://inkdstores.com/collections/headwear, https://inkdstores.com/collections/technology and https://inkdstores.com/collections/office use the same meta description. A description written for each page earns more clicks.
4 pages without an H1
https://inkdstores.com/pages/what-we-do, https://inkdstores.com/pages/products, https://inkdstores.com/collections/apparel and https://inkdstores.com/collections/drinkware have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 20 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
2 checks passed
Tap targets are thumb-sized
25 of 25 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 429 words of copy
The homepage carries about 429 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “START A PROJECT”.
9 calls to action
The homepage has 9 calls to action, for example “Contact”, “Start a project” and “Jay's Blog Notes from the shop.”.
Social proof on the page
Social proof on the homepage: 8 customer or partner logos and “1,000+ Companies”.
Analytics in place
Analytics detected: Google Analytics.
Direct contact links
Visitors can reach you directly: 1 phone link and 1 email link.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Meta Pixel and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
10 cookies set on arrival
10Opening the homepage sets 10 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
16 other companies contacted
Loading the homepage contacts 16 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at shopthegear.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
No apps were seen in the code your storefront loads.
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Analytics
- Hosting
- Cloudflare
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 19 issues on shopthegear.com, including 6 speed issues, 1 SEO issue and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.