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shoyoroll.com website review

Visit site (opens in a new tab)Reviewed 10 November 202636 issues · 88 checks

This review found 36 issues worth fixing on shoyoroll.com, 13 of them high impact, across 88 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.2 s1.0 sMay 23Nov 71.1 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.1 s
May 30, 20261.1 s
Jun 6, 20261.1 s
Jun 13, 20261.1 s
Jun 20, 20261.1 s
Jun 27, 20261.1 s
Jul 4, 20261.1 s
Jul 11, 20261.1 s
Jul 18, 20261.0 s
Jul 25, 20261.1 s
Aug 1, 20261.1 s
Aug 8, 20261.1 s
Aug 15, 20261.1 s
Aug 22, 20261.1 s
Aug 29, 20261.1 s
Sep 5, 20261.1 s
Sep 12, 20261.1 s
Sep 19, 20261.1 s
Sep 26, 20261.1 s
Oct 3, 20261.1 s
Oct 10, 20261.1 s
Oct 17, 20261.1 s
Oct 24, 20261.1 s
Oct 31, 20261.1 s
Nov 7, 20261.1 s
Real-visitor tap response (INP)75th percentile, phones
97 ms86 msMay 23Nov 796 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202687 ms
May 30, 202688 ms
Jun 6, 202695 ms
Jun 13, 202695 ms
Jun 20, 202695 ms
Jun 27, 202695 ms
Jul 4, 202695 ms
Jul 11, 202695 ms
Jul 18, 202692 ms
Jul 25, 202688 ms
Aug 1, 202687 ms
Aug 8, 202687 ms
Aug 15, 202687 ms
Aug 22, 202688 ms
Aug 29, 202691 ms
Sep 5, 202691 ms
Sep 12, 202694 ms
Sep 19, 202695 ms
Sep 26, 202695 ms
Oct 3, 202694 ms
Oct 10, 202691 ms
Oct 17, 202691 ms
Oct 24, 202695 ms
Oct 31, 202695 ms
Nov 7, 202696 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of shoyoroll.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. shoyoroll.com at 0.4 s0.4 s
  2. shoyoroll.com at 0.8 s0.8 s
  3. shoyoroll.com at 1.1 s1.1 s
  4. shoyoroll.com at 1.5 s1.5 s
  5. shoyoroll.com at 1.9 s1.9 s
  6. shoyoroll.com at 2.3 s2.3 s
  7. shoyoroll.com at 2.6 s2.6 s
  8. shoyoroll.com at 3.0 s3.0 s

Speed

7 to fix72
  • Improve image delivery

    12.2 s · 9.5 MB

    25 images could be 9.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 12.2 s faster on a phone.

  • Reduce unused JavaScript

    810 ms · 444 KiB

    About 444 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 810 ms faster on a phone.

  • Mobile performance score: 72

    72/100

    Your mobile performance score is 72. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    450 ms

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

  • Main-thread work: 2.8 s

    A phone's processor spends 2.8 s on main-thread work while loading, 894 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 1,569 HTML elements

    The page has 1,569 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Shopify adds 100 ms

    100 ms

    Shopify costs a phone 100 ms of main-thread work and 303 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 8 third-party services on the page

    8 third-party services load with your homepage (kiwisizing.com, Klaviyo and Shopify and others), adding 827 KiB and 389 ms of main-thread time.

  • Use efficient cache lifetimes

    120 KiB

    7 files are served with short cache lifetimes, so returning visitors download them again (120 KiB).

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 68 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

  • Reduce unused CSS

    16 KiB

    About 16 KiB of CSS is downloaded but never applied on this page.

  • Minify JavaScript

    6 KiB

    6 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Duplicated JavaScript

    2 KiB

    2 KiB JavaScript is shipped twice across bundles.

1 checks passed
  • Server response: 7 ms

    7 ms

    Your server sent the HTML in 7 ms, well inside Google's 600 ms guideline.

Core Web Vitals

3 to fix100
  • Largest Contentful Paint: 21.8 s

    21.8 s

    Your largest element takes 21.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 22.4 s

    22.4 s

    The page becomes fully interactive after 22.4 s. Good is under 3.8 s.

  • Speed Index: 4.4 s

    4.4 s

    Visually, the page fills in at 4.4 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) held steady for real visitors

    +9%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 87 ms to 96 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.1 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 114 ms

    114 ms

    Real visitors wait 114 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.9 s

    0.9 s

    Real visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 364 ms

    364 ms

    Real visitors wait 364 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.1 s

    1.1 s

    The first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

  • Total Blocking Time: 31 ms

    31 ms

    Scripts block the page for only 31 ms while loading. Good is under 200 ms.

Images and page weight

4 to fix25
  • Page weight: 31.7 MB in 290 requests

    31.7 MB

    Your homepage downloads 31.7 MB in 290 requests on a phone: media 19.3 MB (2), images 10.5 MB (55) and other files 916 KiB (132). Under 2 MB keeps phones on slow connections fast.

  • 4 images over 500 KB

    4 images weigh 2.7 MB together. On a phone connection a single image that size takes seconds.

  • 8 images far larger than shown

    2.5 MB

    8 images are downloaded at several times the size a phone draws them, for example 1STORE_BANNER_2_1427659e-e429-4a78-9fcb-066ed82634fd.jpg at 2,800 px wide, shown at 390 px. Resized copies would save about 2.5 MB.

  • 2 images in older formats

    2 images (1.7 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 9.0 g of CO₂ per visit

    8.98 g

    By the Sustainable Web Design model, a visit to your homepage emits about 8.98 g of CO₂e: 1077.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

9 to fixGoogle 8788
  • Form elements should have a visible label (1 element)

    Form elements should have a visible label: 1 element on the page fails this check, rated serious by axe-core.

  • Summary elements must have discernible text (1 element)

    Summary elements must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • 2 images without alt text

    2 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (17 elements)

    All page content should be contained by landmarks: 17 elements on the page fail this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 29 links without text

    29 visible links have no text or label, so screen readers cannot say where they go.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings should not be empty (2 elements)

    Headings should not be empty: 2 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h3 → h5), which makes the page harder to scan with a screen reader.

1 checks passed
  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 9 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9280
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (9 characters)

    Your title is only 9 characters: “Shoyoroll”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 64 internal links, 19 external

    The homepage links to 64 pages on shoyoroll.com and 19 external pages.

5 checks passed
  • Meta description: 123 characters

    Your meta description is 123 characters: “Welcome to shoyoroll brand. You can find jiu-jitsu clothing and kimonos on our site. Following the best grapplers on ea…”.

  • Canonical URL set

    The canonical URL is https://shoyoroll.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://shoyoroll.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (8,918 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://shoyoroll.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix68
  • 1 page without a title

    https://shoyoroll.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

  • 2 linked pages hidden from search

    https://shoyoroll.com/customer_authentication/redirect and https://shoyoroll.com/collections/world-clan are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

  • 7 pages without a meta description

    https://shoyoroll.com/collections/all-apparel, https://shoyoroll.com/collections/training-goods-1, https://shoyoroll.com/collections/all, https://shoyoroll.com/pages/fit-guide, https://shoyoroll.com/customer_authentication/redirect and https://shoyoroll.com/pages/contact and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.

  • 14 pages without an H1

    https://shoyoroll.com/collections/kimonos, https://shoyoroll.com/collections/all-apparel, https://shoyoroll.com/collections/accessories, https://shoyoroll.com/collections/training-goods-1, https://shoyoroll.com/collections/all and https://shoyoroll.com/pages/fit-guide and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 17 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

Best practices

2 to fixGoogle 9687
  • 9 small tap targets

    9 of 43 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'element')”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix75
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 8,464 words of copy

    The homepage carries about 8,464 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Start Shopping”.

  • 4 calls to action

    The homepage has 4 calls to action, for example “SHOP”, “Start Shopping” and “Contact”.

  • 4 short forms

    4 short forms (1 field at most) are right on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 5 cookies set on arrival

    5

    Opening the homepage sets 5 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 13 other companies contacted

    Loading the homepage contacts 13 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at shoyoroll.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 7 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Minmaxify Order Limits · Back In Stock · klaviyo.com · tidio.co · kiwisizing.com · spicegems.org · getredo.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Company

Headquarters
Signal Hill

Upkeep, stack, hiring and company data from programmable.info

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This review found 36 issues on shoyoroll.com, including 10 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
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