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sierrainteractive.com website review

Visit site (opens in a new tab)Reviewed 22 October 202615 issues · 90 checks

This review found 15 issues worth fixing on sierrainteractive.com, 3 of them high impact, across 90 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Site score

93A

Closest competitors among SaaS websites

Compare side by side
Real-visitor load time (LCP)75th percentile, phones
3.1 s1.5 sMay 2Oct 172.9 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20261.7 s
May 9, 20262.7 s
May 16, 20262.9 s
May 23, 20262.7 s
May 30, 20262.7 s
Jun 6, 20262.5 s
Jun 13, 20262.1 s
Jun 20, 20262.2 s
Jun 27, 20262.1 s
Jul 4, 20262.0 s
Jul 11, 20262.1 s
Jul 18, 20262.0 s
Jul 25, 20262.0 s
Aug 1, 20261.9 s
Aug 8, 20262.0 s
Aug 15, 20261.9 s
Aug 22, 20261.8 s
Aug 29, 20262.1 s
Sep 5, 20262.0 s
Sep 12, 20261.9 s
Sep 19, 20261.7 s
Sep 26, 20261.7 s
Oct 3, 20261.9 s
Oct 10, 20262.6 s
Oct 17, 20262.9 s
Real-visitor tap response (INP)75th percentile, phones
287 ms80 msMay 2Oct 17256 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026137 ms
May 9, 2026133 ms
May 16, 2026159 ms
May 23, 2026158 ms
May 30, 2026170 ms
Jun 6, 2026170 ms
Jun 13, 2026145 ms
Jun 20, 2026149 ms
Jun 27, 2026116 ms
Jul 4, 2026115 ms
Jul 11, 2026113 ms
Jul 18, 2026104 ms
Jul 25, 2026112 ms
Aug 1, 2026120 ms
Aug 8, 2026128 ms
Aug 15, 2026154 ms
Aug 22, 2026166 ms
Aug 29, 2026182 ms
Sep 5, 2026154 ms
Sep 12, 2026174 ms
Sep 19, 2026225 ms
Sep 26, 2026263 ms
Oct 3, 2026263 ms
Oct 10, 2026248 ms
Oct 17, 2026256 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

www.sierrainteractive.com (opens in a new tab)
Full-page screenshot of sierrainteractive.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. sierrainteractive.com at 0.6 s0.6 s
  2. sierrainteractive.com at 1.2 s1.2 s
  3. sierrainteractive.com at 1.8 s1.8 s
  4. sierrainteractive.com at 2.4 s2.4 s
  5. sierrainteractive.com at 3.0 s3.0 s
  6. sierrainteractive.com at 3.6 s3.6 s
  7. sierrainteractive.com at 4.2 s4.2 s
  8. sierrainteractive.com at 4.8 s4.8 s

sierrainteractive.com does not allow embedding, so this is Google's rendering of the page.

Speed

2 to fix85

  • Render-blocking requests

    1.6 s

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

  • Mobile performance score: 85

    85/100

    Your mobile performance score is 85 (desktop: 99). Pages that score under 90 lose visitors before the first paint.

  • Reduce unused CSS

    30 ms · 30 KiB

    About 30 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 30 ms faster on a phone.

  • Improve image delivery

    34 KiB

    2 images could be 34 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Legacy JavaScript

    13 KiB

    Polyfills for old browsers add 13 KiB JavaScript that modern phones do not need.

  • 1 third-party service on the page

    1 third-party service load with your homepage (WP Engine), adding 85 KiB and 0 ms of main-thread time.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed

  • Main-thread work: 0.6 s

    A phone's processor spends 0.6 s on main-thread work while loading, 86 ms of it running JavaScript. That is comfortably low.

  • Server response: 4 ms

    4 ms

    Your server sent the HTML in 4 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100

  • Tap response (INP) got 87% slower for real visitors

    +87%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 137 ms to 256 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 24% slower for real visitors

    +24%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.7 s to 2.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 2.6 s

    2.6 s

    The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

  • Speed Index: 4.9 s

    4.9 s

    Visually, the page fills in at 4.9 s (Speed Index). Good is under 3.4 s.

  • Largest Contentful Paint: 3.4 s

    3.4 s

    Your largest element takes 3.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Buyers and sellers are asking AI-powered search engines lik…”. Most of its time is element render delay (3.1 s).

8 checks passed

  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 518 ms

    518 ms

    Real visitors wait 518 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Time to Interactive: 3.4 s

    3.4 s

    The page is fully interactive after 3.4 s.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 0 ms

    0 ms

    Scripts block the page for only 0 ms while loading. Good is under 200 ms.

Images and page weight

100

  • About 0.10 g of CO₂ per visit

    0.10 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.10 g of CO₂e: 11.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 checks passed

  • Page weight: 347 KiB in 16 requests

    347 KiB

    Your homepage downloads 347 KiB in 16 requests on a phone: fonts 219 KiB (6), stylesheets 48 KiB (5) and images 36 KiB (2). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9195

  • 30 text elements with low contrast

    30 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 38 links without text

    38 visible links have no text or label, so screen readers cannot say where they go.

  • 2 tap targets too small

    2 tap targets are too small or too close together to hit reliably with a finger.

2 checks passed

  • Every image has alt text

    All 35 images in the HTML carry an alt attribute.

  • 35 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 36 WCAG 2.2 A/AA and best-practice rules on the phone render: 35 passed and 1 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 100100

  • 137 internal links, 10 external

    The homepage links to 137 pages on sierrainteractive.com and 10 external pages.

8 checks passed

  • Meta description: 136 characters

    Your meta description is 136 characters: “Sierra Interactive offers an integrated real estate platform featuring IDX websites, a powerful real estate CRM and ad …”.

  • One H1 headline

    Your main headline reads: “Own Your Real Estate Market. Win AI Search.”.

  • Title: 53 characters

    Your title is a healthy 53 characters: “Real Estate CRM and IDX Websites | Sierra Interactive”.

  • Canonical URL set

    The canonical URL is https://www.sierrainteractive.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://sierrainteractive.com/sitemap_index.xml.

AI search readiness

100
4 checks passed

  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,123 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (4 KiB, 26 links), a plain-text guide to the site for AI tools.

Other pages

100

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 58 found) and read each the way a search engine does.

7 checks passed

  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093

  • 4 small tap targets

    4 of 10 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed

  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100

  • Short HSTS lifetime

    HSTS is set, but max-age is 0 days; one year is the recommended minimum.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed

  • Served over HTTPS

    The homepage is served over HTTPS (sierrainteractive.com).

  • Valid certificate (89 days left)

    The certificate from Let's Encrypt · YE1 verifies for sierrainteractive.com and is valid for another 89 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://sierrainteractive.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 48 links work

    All 48 links checked from your homepage (40 internal, 8 external) answered without errors.

Domain and trust

1 to fix

  • Domain expires in 24 days

    sierrainteractive.com is registered until Nov 2026. If it lapses, the site and its email stop working and someone else can buy the name. Renew it, and turn on auto-renew.

  • No CAA record

    sierrainteractive.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    sierrainteractive.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

1 checks passed

  • Domain is 22 years old

    22 years

    sierrainteractive.com was registered in Jan 2004 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

Content and conversion

3 to fix81

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 288 words of copy

    The homepage carries about 288 words of visible text.

5 checks passed

  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Demo the Platform →”.

  • 9 calls to action

    The homepage has 9 calls to action, for example “Contact Us”, “Pricing” and “Schedule a Demo”.

  • Social proof on the page

    Social proof on the homepage: 28 testimonial or review blocks, 13 customer or partner logos and a star rating.

  • Analytics in place

    Analytics detected: Google Tag Manager and HubSpot.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Email authentication

95

  • Email authentication score: 95/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed

  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.sierrainteractive_com._d.easydmarc.pro ~all”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “k1” and “mandrill”), so receivers can verify mail really came from you.

Privacy and tracking

  • 2 cookies set on arrival

    2

    Opening the homepage sets 2 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 1 other company contacted

    Loading the homepage contacts 1 host run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed

  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Upkeep, stack and company

  • It runs WordPress 1.14.2; the current release is 7.1.3.

Stack

CMS
WordPress 1.14.2
Framework
jQuery
Analytics
Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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