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siistore.com website review

Visit site (opens in a new tab)Reviewed 6 November 202637 issues · 86 checks

This review found 37 issues worth fixing on siistore.com, 10 of them high impact, across 86 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.1 s1.3 sMay 16Oct 311.6 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.0 s
May 23, 20262.0 s
May 30, 20262.0 s
Jun 6, 20261.9 s
Jun 13, 20261.8 s
Jun 20, 20261.9 s
Jun 27, 20261.9 s
Jul 4, 20261.9 s
Jul 11, 20261.6 s
Jul 18, 20261.5 s
Jul 25, 20261.5 s
Aug 1, 20261.4 s
Aug 8, 20261.5 s
Aug 15, 20261.5 s
Aug 22, 20261.5 s
Aug 29, 20261.5 s
Sep 5, 20261.4 s
Sep 12, 20261.5 s
Sep 19, 20261.5 s
Sep 26, 20261.5 s
Oct 3, 20261.5 s
Oct 10, 20261.7 s
Oct 17, 20261.7 s
Oct 24, 20261.6 s
Oct 31, 20261.6 s
Real-visitor tap response (INP)75th percentile, phones
215 ms120 msMay 16Oct 31194 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026204 ms
May 23, 2026188 ms
May 30, 2026185 ms
Jun 6, 2026141 ms
Jun 13, 2026137 ms
Jun 20, 2026142 ms
Jun 27, 2026156 ms
Jul 4, 2026198 ms
Jul 11, 2026173 ms
Jul 18, 2026163 ms
Jul 25, 2026147 ms
Aug 1, 2026136 ms
Aug 8, 2026147 ms
Aug 15, 2026150 ms
Aug 22, 2026155 ms
Aug 29, 2026151 ms
Sep 5, 2026140 ms
Sep 12, 2026131 ms
Sep 19, 2026135 ms
Sep 26, 2026141 ms
Oct 3, 2026151 ms
Oct 10, 2026185 ms
Oct 17, 2026196 ms
Oct 24, 2026196 ms
Oct 31, 2026194 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of siistore.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. siistore.com at 0.6 s0.6 s
  2. siistore.com at 1.2 s1.2 s
  3. siistore.com at 1.8 s1.8 s
  4. siistore.com at 2.4 s2.4 s
  5. siistore.com at 2.9 s2.9 s
  6. siistore.com at 3.5 s3.5 s
  7. siistore.com at 4.1 s4.1 s
  8. siistore.com at 4.7 s4.7 s

Speed

12 to fix40
  • Reduce unused JavaScript

    1.2 s · 425 KiB

    About 425 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.

  • Mobile performance score: 40

    40/100

    Your mobile performance score is 40. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 7.1 s

    A phone's processor spends 7.1 s on main-thread work while loading, 4.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Hotjar, Google Tag Manager and Facebook and others), adding 1.0 MB and 1.7 s of main-thread time.

  • 16 long tasks on the main thread

    16 long tasks block the main thread while loading, the longest for 991 ms. During a long task the page ignores taps.

  • Render-blocking requests

    700 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.

  • Improve image delivery

    450 ms · 172 KiB

    9 images could be 172 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

  • Hotjar adds 543 ms

    543 ms

    Hotjar costs a phone 543 ms of main-thread work and 65 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 454 ms

    454 ms

    Google Tag Manager costs a phone 454 ms of main-thread work and 320 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    371 KiB

    16 files are served with short cache lifetimes, so returning visitors download them again (371 KiB).

  • Facebook adds 305 ms

    305 ms

    Facebook costs a phone 305 ms of main-thread work and 228 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,501 HTML elements

    The page has 2,501 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Reduce unused CSS

    150 ms · 45 KiB

    About 45 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    38 KiB

    Polyfills for old browsers add 38 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    2 KiB

    2 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 8 ms

    8 ms

    Your server sent the HTML in 8 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 8.5 s

    8.5 s

    Your largest element takes 8.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “SUBLIMATION”.

  • Total Blocking Time: 2.2 s

    2.2 s

    Scripts block taps and scrolling for 2.2 s in total while the page loads. Good is under 200 ms.

  • Time to Interactive: 15.5 s

    15.5 s

    The page becomes fully interactive after 15.5 s. Good is under 3.8 s.

  • Speed Index: 6.9 s

    6.9 s

    Visually, the page fills in at 6.9 s (Speed Index). Good is under 3.4 s.

  • 11 images without width and height

    11 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 204 ms to 194 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.2 s

    2.2 s

    Real visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 484 ms

    484 ms

    Real visitors wait 484 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 20% faster for real visitors

    -20%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.0 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.4 s

    1.4 s

    The first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 2.8 MB in 228 requests

    2.8 MB

    Your homepage downloads 2.8 MB in 228 requests on a phone: scripts 1.2 MB (79), other files 762 KiB (112) and images 501 KiB (20). Under 2 MB keeps phones on slow connections fast.

  • About 0.8 g of CO₂ per visit

    0.79 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.79 g of CO₂e: 95.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 9092
  • Hidden but focusable

    3 elements hidden from screen readers can still receive keyboard focus.

  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 8 links without text

    8 visible links have no text or label, so screen readers cannot say where they go.

  • Alternative text of images should not be repeated as text (11 elements)

    Alternative text of images should not be repeated as text: 11 elements on the page fail this check, rated minor by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 46 images in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 9273
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is long (74 characters)

    Your title is 74 characters, so Google will cut it off around 60: “Wholesale Embroidery Supplies | Embroidery Parts | Accessories — Sii Store”.

  • Meta description is long (315 characters)

    Your meta description is 315 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 4 links crawlers can't follow

    4 links have no real href, so search engines can't follow them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 322 internal links, 22 external

    The homepage links to 322 pages on siistore.com and 22 external pages.

4 checks passed
  • Canonical URL set

    The canonical URL is https://stitchitintl.com/.

  • Structured data in place

    Structured data found: WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://stitchitintl.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,790 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://stitchitintl.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix88
  • 11 pages without a meta description

    https://stitchitintl.com/collections/machines, https://stitchitintl.com/collections/accessories, https://stitchitintl.com/collections/embroidery-supplies, https://stitchitintl.com/collections/heat-transfer, https://stitchitintl.com/collections/black-friday-deals and https://stitchitintl.com/collections/multi-needle-embroidery-machines and 5 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 3 pages share a meta description

    https://stitchitintl.com/pages/financing, https://stitchitintl.com/pages/swf-single-head-machines and https://stitchitintl.com/pages/swf-multi-head-embroidery-machines use the same meta description. A description written for each page earns more clicks.

  • 2 pages without an H1

    https://stitchitintl.com/pages/swf-single-head-machines and https://stitchitintl.com/pages/swf-multi-head-embroidery-machines have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 148 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    47 of 47 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix92
  • Thin social proof

    Social proof on the homepage: 44 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 516 words of copy

    The homepage carries about 516 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Learn more about financing”.

  • 12 calls to action

    The homepage has 12 calls to action, for example “Learn more about financing”, “Embroidery Shop "Must Have" Tools, Etc.” and “Quick shop”.

  • 6 short forms

    6 short forms (5 fields at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 19 cookies set on arrival

    19

    Opening the homepage sets 19 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 31 other companies contacted

    Loading the homepage contacts 31 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at siistore.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 8 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Klaviyo Email Marketing Sms · Buddha Mega Menu Navigation · Frequently Bought · Zipifypages · chimpstatic.com · powr.io · azureedge.net · goaffpro.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Bootstrap
E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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