silverdragonbooks.com website review

12 images could be 561 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.1 s faster on a phone.

Your mobile performance score is 68. Pages that score under 90 lose visitors before the first paint.

6 files are served with short cache lifetimes, so returning visitors download them again (114 KiB).

2 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.

About 116 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

Klaviyo costs a phone 108 ms of main-thread work and 307 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

4 third-party services load with your homepage (Klaviyo, Shopify and shop.app and others), adding 512 KiB and 128 ms of main-thread time.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Polyfills for old browsers add 25 KiB JavaScript that modern phones do not need.

About 13 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 7.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 7.1 s. Good is under 3.8 s.

Visually, the page fills in at 4.9 s (Speed Index). Good is under 3.4 s.

The layout shifts by 0.132 while loading, so content jumps under the reader's thumb. Good is under 0.1.

1 image have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 2.8 MB in 185 requests on a phone: images 1.3 MB (23), other files 740 KiB (93) and scripts 622 KiB (60). Under 2 MB keeps phones on slow connections fast.

2 images further down the page (80 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.81 g of CO₂e: 96.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

17 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

ARIA input fields must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

Elements must only use permitted ARIA attributes: 1 element on the page fails this check, rated serious by axe-core.

ARIA toggle fields must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 19 characters: “Silver Dragon Books”. Between 30 and 65 characters leaves room to say what you do and for whom.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

Your <h1> is empty.

The homepage links to 41 pages on silverdragonbooks.com and 8 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://www.silverdragonbooks.com/products/jurassic-strike-force-5 and https://www.silverdragonbooks.com/collections/jurassic-strike-force-5 all use the title “Jurassic Strike Force 5 – Silver Dragon Books”, and 1 other title repeat too. Search engines can't tell which page to show for a search, so each competes with the others.

https://www.silverdragonbooks.com/collections/all-products, https://www.silverdragonbooks.com/blogs/news, https://www.silverdragonbooks.com/collections, https://www.silverdragonbooks.com/collections/princess-ninjas, https://www.silverdragonbooks.com/collections/jurassic-strike-force-5 and https://www.silverdragonbooks.com/collections/just-princesses and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://www.silverdragonbooks.com/collections has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 26 found) and read each the way a search engine does.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

The homepage shows no opening hours. If customers visit or call, show when.

Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 332 words of visible text.

Before a visitor clicks anything, the page loads Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 6 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.