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simonsaysstamp.com website review
Visit site (opens in a new tab)Reviewed 4 November 202639 issues · 82 checks
This review found 39 issues worth fixing on simonsaysstamp.com, 14 of them high impact, across 82 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
69D- #94,121 of 109,303 reviewed websitesbeats 12%
- #56,771 of 61,841 online storesbeats 7%
- #52,494 of 56,396 Shopify storesbeats 6%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.4 s |
| May 23, 2026 | 2.4 s |
| May 30, 2026 | 2.3 s |
| Jun 6, 2026 | 2.3 s |
| Jun 13, 2026 | 2.3 s |
| Jun 20, 2026 | 2.3 s |
| Jun 27, 2026 | 2.2 s |
| Jul 4, 2026 | 2.1 s |
| Jul 11, 2026 | 2.1 s |
| Jul 18, 2026 | 2.0 s |
| Jul 25, 2026 | 2.0 s |
| Aug 1, 2026 | 2.0 s |
| Aug 8, 2026 | 2.1 s |
| Aug 15, 2026 | 2.1 s |
| Aug 22, 2026 | 2.1 s |
| Aug 29, 2026 | 2.0 s |
| Sep 5, 2026 | 1.9 s |
| Sep 12, 2026 | 1.9 s |
| Sep 19, 2026 | 1.9 s |
| Sep 26, 2026 | 1.9 s |
| Oct 3, 2026 | 1.9 s |
| Oct 10, 2026 | 1.8 s |
| Oct 17, 2026 | 1.8 s |
| Oct 24, 2026 | 1.8 s |
| Oct 31, 2026 | 1.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 194 ms |
| May 23, 2026 | 200 ms |
| May 30, 2026 | 205 ms |
| Jun 6, 2026 | 209 ms |
| Jun 13, 2026 | 213 ms |
| Jun 20, 2026 | 213 ms |
| Jun 27, 2026 | 222 ms |
| Jul 4, 2026 | 236 ms |
| Jul 11, 2026 | 245 ms |
| Jul 18, 2026 | 245 ms |
| Jul 25, 2026 | 238 ms |
| Aug 1, 2026 | 237 ms |
| Aug 8, 2026 | 236 ms |
| Aug 15, 2026 | 236 ms |
| Aug 22, 2026 | 238 ms |
| Aug 29, 2026 | 237 ms |
| Sep 5, 2026 | 229 ms |
| Sep 12, 2026 | 225 ms |
| Sep 19, 2026 | 221 ms |
| Sep 26, 2026 | 221 ms |
| Oct 3, 2026 | 222 ms |
| Oct 10, 2026 | 224 ms |
| Oct 17, 2026 | 229 ms |
| Oct 24, 2026 | 231 ms |
| Oct 31, 2026 | 236 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.2 s
2.5 s
3.7 s
4.9 s
6.1 s
7.4 s
8.6 s
9.8 s
Speed
Improve image delivery
3.3 s · 650 KiB11 images could be 650 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 3.3 s faster on a phone.
Mobile performance score: 34
34/100Your mobile performance score is 34. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 9.0 s
A phone's processor spends 9.0 s on main-thread work while loading, 3.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
7,296 HTML elements
The page has 7,296 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, Klaviyo and fbot.me and others), adding 1.9 MB and 1.9 s of main-thread time.
Shopify adds 969 ms
969 msShopify costs a phone 969 ms of main-thread work and 757 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
700 ms6 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 587 ms. During a long task the page ignores taps.
Use efficient cache lifetimes
445 KiB29 files are served with short cache lifetimes, so returning visitors download them again (445 KiB).
Reduce unused JavaScript
436 KiBAbout 436 KiB of JavaScript is downloaded but never used on this page.
Klaviyo adds 225 ms
225 msKlaviyo costs a phone 225 ms of main-thread work and 323 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
150 ms · 74 KiBAbout 74 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Legacy JavaScript
73 KiBPolyfills for old browsers add 73 KiB JavaScript that modern phones do not need.
Minify JavaScript
6 KiB6 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 20 ms
20 msYour server sent the HTML in 20 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 11.3 s
11.3 sYour largest element takes 11.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Festive Finishes New Tim Holtz Ranger”.
Time to Interactive: 25.2 s
25.2 sThe page becomes fully interactive after 25.2 s. Good is under 3.8 s.
Speed Index: 11.6 s
11.6 sVisually, the page fills in at 11.6 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 1.1 s
1.1 sScripts block taps and scrolling for 1.1 s in total while the page loads. Good is under 200 ms.
Real-user INP: 263 ms
263 msReal visitors wait 263 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.12
0.12For real visitors the layout shifts by 0.12 (75th percentile). Good is under 0.1.
Cumulative Layout Shift: 0.172
0.172The layout shifts by 0.172 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Tap response (INP) got 19% slower for real visitors
+19%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 194 ms to 236 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user LCP: 1.4 s
1.4 sReal visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 1.4 s
1.4 sReal visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 644 ms
644 msReal visitors wait 644 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 26% faster for real visitors
-26%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.4 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 1.5 s
1.5 sThe first text or image appears after 1.5 s, inside the 1.8 s “good” threshold.
Images and page weight
Page weight: 7.5 MB in 428 requests
7.5 MBYour homepage downloads 7.5 MB in 428 requests on a phone: images 4.1 MB (41), scripts 2.0 MB (204) and other files 1.0 MB (156). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
Tim_Holtz_Christmas_2026_Coordinating_Dies_1024.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
3 images in older formats
3 images (217 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 2.1 g of CO₂ per visit
2.11 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.11 g of CO₂e: 253.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Invalid ARIA attributes
2 elements use ARIA attributes their role does not allow, which confuses screen readers.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
Heading levels should only increase by one (1 element)
Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
32 form fields without a label
32 form fields have no label, so screen readers announce an empty box and autofill guesses.
10 links without text
10 visible links have no text or label, so screen readers cannot say where they go.
2 checks passed
Every image has alt text
All 78 images in the HTML carry an alt attribute.
51 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 5 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
38 links crawlers can't follow
38 links have no real href, so search engines can't follow them.
Meta description is long (174 characters)
Your meta description is 174 characters; Google truncates after about 160, so the end of your pitch is cut.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
600 internal links, 7 external
The homepage links to 600 pages on simonsaysstamp.com and 7 external pages.
6 checks passed
One H1 headline
Your main headline reads: “Simon Says Stamp”.
Title: 54 characters
Your title is a healthy 54 characters: “Card Making Supplies, Stamps & Dies | Simon Says Stamp”.
Canonical URL set
The canonical URL is https://www.simonsaysstamp.com/.
Structured data in place
Structured data found: Organization.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.simonsaysstamp.com/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (3,489 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.simonsaysstamp.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
4 pages without a meta description
https://www.simonsaysstamp.com/collections/beautiful-days, https://www.simonsaysstamp.com/collections/just-for-you, https://www.simonsaysstamp.com/collections/be-creative-1 and https://www.simonsaysstamp.com/collections/ip-other-paint have no meta description, so Google writes the search snippet from whatever text it finds.
15 pages without an H1
https://www.simonsaysstamp.com/collections/beautiful-days, https://www.simonsaysstamp.com/collections/just-for-you, https://www.simonsaysstamp.com/collections/be-creative-1, https://www.simonsaysstamp.com/collections/stamps-stamping, https://www.simonsaysstamp.com/collections/ss-acrylic-blocks and https://www.simonsaysstamp.com/collections/ss-clear and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 198 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Required ref "predictiveSearchResults" not found in component predictive-search-component”.
2 checks passed
Tap targets are thumb-sized
84 of 88 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 293 words of copy
The homepage carries about 293 words of visible text.
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Sign Up For Exclusive Deals” and “Sign in / Sign Up”.
10 calls to action
The homepage has 10 calls to action, for example “Sign Up For Exclusive Deals”, “Shop” and “Shop Brands”.
34 short forms
34 short forms (5 fields at most) are right on the homepage, asking for an email.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
27 cookies set on arrival
27Opening the homepage sets 27 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
41 other companies contacted
Loading the homepage contacts 41 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at simonsaysstamp.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 39 issues on simonsaysstamp.com, including 19 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
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- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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