Programmable

Website review, no card needed

simplerhaircolor.com logo

simplerhaircolor.com website review

Visit site (opens in a new tab)Reviewed 10 November 202616 issues · 54 checks

This review found 16 issues worth fixing on simplerhaircolor.com, 7 of them high impact, across 54 checks. The most urgent: fails Core Web Vitals for real visitors. Google's speed test didn't respond, so speed is not measured here; your full playbook measures it. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Site score

Not scored yet: Google's speed test didn't run in this review. Re-run the review to get a score.

Real-visitor load time (LCP)75th percentile, phones
2.9 s2.4 sMay 23Nov 72.4 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.5 s
May 30, 20262.5 s
Jun 6, 20262.5 s
Jun 13, 20262.5 s
Jun 20, 20262.6 s
Jun 27, 20262.6 s
Jul 4, 20262.7 s
Jul 11, 20262.7 s
Jul 18, 20262.7 s
Jul 25, 20262.8 s
Aug 1, 20262.8 s
Aug 8, 20262.8 s
Aug 15, 20262.8 s
Aug 22, 20262.8 s
Aug 29, 20262.7 s
Sep 5, 20262.7 s
Sep 12, 20262.7 s
Sep 19, 20262.7 s
Sep 26, 20262.6 s
Oct 3, 20262.5 s
Oct 10, 20262.4 s
Oct 17, 20262.4 s
Oct 24, 20262.4 s
Oct 31, 20262.4 s
Nov 7, 20262.4 s
Real-visitor tap response (INP)75th percentile, phones
279 ms199 msMay 23Nov 7215 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026215 ms
May 30, 2026208 ms
Jun 6, 2026211 ms
Jun 13, 2026212 ms
Jun 20, 2026212 ms
Jun 27, 2026227 ms
Jul 4, 2026232 ms
Jul 11, 2026238 ms
Jul 18, 2026253 ms
Jul 25, 2026254 ms
Aug 1, 2026253 ms
Aug 8, 2026255 ms
Aug 15, 2026262 ms
Aug 22, 2026262 ms
Aug 29, 2026265 ms
Sep 5, 2026270 ms
Sep 12, 2026269 ms
Sep 19, 2026251 ms
Sep 26, 2026239 ms
Oct 3, 2026224 ms
Oct 10, 2026213 ms
Oct 17, 2026212 ms
Oct 24, 2026214 ms
Oct 31, 2026214 ms
Nov 7, 2026215 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

simplerhaircolor.com (opens in a new tab)

No screenshot is available for this review.

Speed

Not measured in this review.

Core Web Vitals

4 to fix33

  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.36

    0.36

    For real visitors the layout shifts by 0.36 (75th percentile). Good is under 0.1.

  • Real-user INP: 214 ms

    214 ms

    Real visitors wait 214 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user TTFB: 807 ms

    807 ms

    Real visitors wait 807 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) held steady for real visitors

    +1%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 215 ms to 215 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -3%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.5 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed

  • Real-user LCP: 2.4 s

    2.4 s

    Real visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

Images and page weight

3 to fix53

  • Page weight: 5.1 MB

    5.1 MB

    Your homepage downloads 5.1 MB on a phone, 1.3 MB of it images (25%). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    new-hero-mobile-black-cap-high-res.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 2 images in older formats

    2 images (586 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.4 g of CO₂ per visit

    1.44 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.44 g of CO₂e: 173.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fix94

  • 8 text elements with low contrast

    8 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 5 tap targets too small

    5 tap targets are too small or too close together to hit reliably with a finger.

  • 4 images without alt text

    4 images have no alt text, which hurts accessibility and image search.

1 checks passed

  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

100

  • 88 internal links, 5 external

    The homepage links to 88 pages on simplerhaircolor.com and 5 external pages.

8 checks passed

  • Meta description: 143 characters

    Your meta description is 143 characters: “The Simpler mess free, at-home hair color. No PPD, no ammonia, no parabens, no mixing. Takes minutes to brush in. Try i…”.

  • One H1 headline

    Your main headline reads: “SIMPLER HAIR COLOR”.

  • Title: 59 characters

    Your title is a healthy 59 characters: “PPD-Free Hair Color | At-Home Hair Dye | Simpler Hair Color”.

  • Canonical URL set

    The canonical URL is https://simplerhaircolor.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://simplerhaircolor.com/sitemap.xml.

AI search readiness

100
4 checks passed

  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (954 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://simplerhaircolor.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95

  • 6 pages without an H1

    https://simplerhaircolor.com/pages/how-it-works, https://simplerhaircolor.com/pages/faq, https://simplerhaircolor.com/pages/ingredients, https://simplerhaircolor.com/pages/our-story, https://simplerhaircolor.com/pages/influencers and https://simplerhaircolor.com/pages/shipping-returns have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage and read each the way a search engine does.

6 checks passed

  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fix71

  • 3 broken images

    3 images failed to load on a phone, for example https://d3k81ch9hvuctc.cloudfront.net/company/Nuriqq/images/02a9cc40-d978-4b0f-9e00-d6f169c8711e.jpeg.

  • 5 small tap targets

    5 of 14 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_EMPTY_RESPONSE”.

1 checks passed

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix93

  • Thin social proof

    Social proof on the homepage: 34 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • About 626 words of copy

    The homepage carries about 626 words of visible text.

6 checks passed

  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP MEN'S” and “SHOP WOMEN'S”.

  • 6 calls to action

    The homepage has 6 calls to action, for example “Add order protection”, “SHOP” and “Shop Men's”.

  • 1 short form

    A short form (0 fields at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Analytics, Microsoft Clarity and LinkedIn Insight.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix

  • 10 trackers load before any consent

    10

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and LinkedIn Insight and 5 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 47 cookies set on arrival

    47

    Opening the homepage sets 47 cookies, 4 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 68 other companies contacted

    Loading the homepage contacts 68 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at simplerhaircolor.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 15 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Uppromote Affiliate · Klaviyo Email Marketing Sms · Convert Experiences · P5f72mb9m Opensend · Affliate By Secomapp · Convert Web Pixel · Pixelio · Applovin Shop Integration · Aftersell · Twitter Multi Pixels · orderdeadline.com · cloudfront.net · socialsnowball.io · zigpoll.com · getredo.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics | Microsoft Clarity
Hosting
Shopify

Company

Headquarters
Plano

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 16 issues on simplerhaircolor.com, including 4 speed issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25