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simplon.com website review

Visit site (opens in a new tab)Reviewed 24 October 202634 issues · 85 checks

This review found 34 issues worth fixing on simplon.com, 12 of them high impact, across 85 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.2 s1.0 sMay 2Oct 171.1 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20261.2 s
May 9, 20261.2 s
May 16, 20261.2 s
May 23, 20261.2 s
May 30, 20261.2 s
Jun 6, 20261.1 s
Jun 13, 20261.1 s
Jun 20, 20261.1 s
Jun 27, 20261.1 s
Jul 4, 20261.1 s
Jul 11, 20261.1 s
Jul 18, 20261.1 s
Jul 25, 20261.1 s
Aug 1, 20261.1 s
Aug 8, 20261.1 s
Aug 15, 20261.1 s
Aug 22, 20261.1 s
Aug 29, 20261.1 s
Sep 5, 20261.1 s
Sep 12, 20261.1 s
Sep 19, 20261.1 s
Sep 26, 20261.1 s
Oct 3, 20261.1 s
Oct 10, 20261.1 s
Oct 17, 20261.1 s
Real-visitor tap response (INP)75th percentile, phones
150 ms116 msMay 2Oct 17145 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026122 ms
May 9, 2026121 ms
May 16, 2026120 ms
May 23, 2026120 ms
May 30, 2026121 ms
Jun 6, 2026122 ms
Jun 13, 2026126 ms
Jun 20, 2026127 ms
Jun 27, 2026128 ms
Jul 4, 2026128 ms
Jul 11, 2026128 ms
Jul 18, 2026130 ms
Jul 25, 2026129 ms
Aug 1, 2026130 ms
Aug 8, 2026134 ms
Aug 15, 2026135 ms
Aug 22, 2026138 ms
Aug 29, 2026140 ms
Sep 5, 2026138 ms
Sep 12, 2026137 ms
Sep 19, 2026139 ms
Sep 26, 2026139 ms
Oct 3, 2026144 ms
Oct 10, 2026146 ms
Oct 17, 2026145 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of simplon.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. simplon.com at 0.4 s0.4 s
  2. simplon.com at 0.8 s0.8 s
  3. simplon.com at 1.2 s1.2 s
  4. simplon.com at 1.6 s1.6 s
  5. simplon.com at 2.0 s2.0 s
  6. simplon.com at 2.4 s2.4 s
  7. simplon.com at 2.8 s2.8 s
  8. simplon.com at 3.2 s3.2 s

Speed

10 to fix40
  • Reduce unused JavaScript

    3.3 s · 863 KiB

    About 863 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.3 s faster on a phone.

  • Use efficient cache lifetimes

    1.3 s · 562 KiB

    41 files are served with short cache lifetimes, so returning visitors download them again (562 KiB).

  • Mobile performance score: 40

    40/100

    Your mobile performance score is 40 (desktop: 37). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 6 third-party services on the page

    6 third-party services load with your homepage (Google Tag Manager, Cookiebot and Facebook and others), adding 841 KiB and 1.3 s of main-thread time.

  • Google Tag Manager adds 654 ms

    654 ms

    Google Tag Manager costs a phone 654 ms of main-thread work and 515 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Cookiebot adds 362 ms

    362 ms

    Cookiebot costs a phone 362 ms of main-thread work and 41 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Font display

    350 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 350 ms).

  • Main-thread work: 3.3 s

    A phone's processor spends 3.3 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 12 long tasks on the main thread

    12 long tasks block the main thread while loading, the longest for 319 ms. During a long task the page ignores taps.

  • Facebook adds 275 ms

    275 ms

    Facebook costs a phone 275 ms of main-thread work and 283 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    250 ms · 12 KiB

    Polyfills for old browsers add 12 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 250 ms faster on a phone.

  • Reduce unused CSS

    235 KiB

    About 235 KiB of CSS is downloaded but never applied on this page.

  • Render-blocking requests

    200 ms

    1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 200 ms.

  • Minify JavaScript

    6 KiB

    6 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 345 ms

    345 ms

    Your server sent the HTML in 345 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Largest Contentful Paint: 15.7 s

    15.7 s

    Your largest element takes 15.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “YOUR RIDE. YOUR BIKE.”.

  • Time to Interactive: 21.1 s

    21.1 s

    The page becomes fully interactive after 21.1 s. Good is under 3.8 s.

  • Speed Index: 8.6 s

    8.6 s

    Visually, the page fills in at 8.6 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 4.0 s

    4.0 s

    The first text or image appears after 4.0 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 796 ms

    796 ms

    Scripts block taps and scrolling for 796 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) got 20% slower for real visitors

    +20%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 122 ms to 145 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    -8%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.2 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 125 ms

    125 ms

    Real visitors wait 125 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 771 ms

    771 ms

    Real visitors wait 771 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.01

    0.01

    The layout barely moves while loading (CLS 0.01, good is under 0.1).

Images and page weight

2 to fix64
  • Page weight: 4.5 MB in 64 requests

    4.5 MB

    Your homepage downloads 4.5 MB in 64 requests on a phone: images 1.8 MB (32), scripts 1.7 MB (14) and other files 626 KiB (12). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    skinfit_gardasee_patricksteiner_494.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 1.3 g of CO₂ per visit

    1.29 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.29 g of CO₂e: 154.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 8793
  • Orphan list items

    Some list items are not inside a list.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 7 links without text

    7 visible links have no text or label, so screen readers cannot say where they go.

  • Headings should not be empty (5 elements)

    Headings should not be empty: 5 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3 and h2 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 75 images in the HTML carry an alt attribute.

  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10093
  • Structured data has 1 problem

    Structured data found (Organization and WebSite) but with 1 problem, for example “WebSite: missing name”.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 125 internal links, 6 external

    The homepage links to 125 pages on simplon.com and 6 external pages.

6 checks passed
  • Meta description: 138 characters

    Your meta description is 138 characters: “Whether road bike, trekking bike, mountain bike, e-bike or e-MTB - Simplon offers a wide range of innovative high-end b…”.

  • One H1 headline

    Your main headline reads: “Your Ride. Your Bike.”.

  • Title: 45 characters

    Your title is a healthy 45 characters: “Simplon | High-Performance Bikes from Austria”.

  • Canonical URL set

    The canonical URL is https://www.simplon.com/en.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.simplon.com/sitemap.default.xml.

AI search readiness

100
  • No llms.txt

    There is no https://www.simplon.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, sameAs (social profiles) and contact details; logo and description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,184 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.simplon.com/en/Bikes, whose canonical is https://www.simplon.com/en/Bikes/All-models. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 15 pages without an H1

    https://www.simplon.com/en/Bikes, https://www.simplon.com/en/Bikes/Roadbikes, https://www.simplon.com/en/Bikes/Roadbikes/Kiaro_b_915184, https://www.simplon.com/en/Bikes/Roadbikes/Pavo_b_674043, https://www.simplon.com/en/Bikes/Roadbikes/Pride_b_292366 and https://www.simplon.com/en/Bikes/Gravel-Bikes and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 pages with very little text

    https://www.simplon.com/en/Bikes, https://www.simplon.com/en/Bikes/Roadbikes, https://www.simplon.com/en/Bikes/Roadbikes/Kiaro_b_915184, https://www.simplon.com/en/Bikes/Roadbikes/Pavo_b_674043, https://www.simplon.com/en/Bikes/Roadbikes/Pride_b_292366 and https://www.simplon.com/en/Bikes/Gravel-Bikes and 9 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 70 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 9261
  • No mobile viewport

    No viewport meta tag, so phones render the desktop layout zoomed out.

  • 66 small tap targets

    66 of 100 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Content security policy”).

Content and conversion

2 to fix75
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,044 words of copy

    The homepage carries about 1,044 words of visible text.

4 checks passed
  • 3 calls to action

    The homepage has 3 calls to action, for example “Sign up now”, “Contact” and “Subscribe”.

  • 4 short forms

    4 short forms (2 fields at most) are right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 4 testimonial or review blocks and 45 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.

  • 11 cookies set on arrival

    11

    Opening the homepage sets 11 cookies (measured from a US location before any click).

  • 10 other companies contacted

    Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Cookiebot

    A consent management tool (Cookiebot) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at simplon.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Analytics
Google Tag Manager

Company

Founded
1961
Headquarters
Hard

Upkeep, stack, hiring and company data from programmable.info

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