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sissymarket.com website review
Visit site (opens in a new tab)Reviewed 8 November 202639 issues · 89 checks
This review found 39 issues worth fixing on sissymarket.com, 16 of them high impact, across 89 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
81B- #35,480 of 104,484 reviewed websitesbeats 60%
- #23,417 of 58,505 online storesbeats 53%
- #22,580 of 53,280 Shopify storesbeats 51%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 718 ms |
| May 23, 2026 | 711 ms |
| May 30, 2026 | 702 ms |
| Jun 6, 2026 | 696 ms |
| Jun 13, 2026 | 692 ms |
| Jun 20, 2026 | 691 ms |
| Jun 27, 2026 | 700 ms |
| Jul 4, 2026 | 708 ms |
| Jul 11, 2026 | 720 ms |
| Jul 18, 2026 | 738 ms |
| Jul 25, 2026 | 739 ms |
| Aug 1, 2026 | 747 ms |
| Aug 8, 2026 | 751 ms |
| Aug 15, 2026 | 756 ms |
| Aug 22, 2026 | 770 ms |
| Aug 29, 2026 | 774 ms |
| Sep 5, 2026 | 768 ms |
| Sep 12, 2026 | 762 ms |
| Sep 19, 2026 | 742 ms |
| Sep 26, 2026 | 739 ms |
| Oct 3, 2026 | 742 ms |
| Oct 10, 2026 | 740 ms |
| Oct 17, 2026 | 744 ms |
| Oct 24, 2026 | 743 ms |
| Oct 31, 2026 | 736 ms |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 75 ms |
| May 23, 2026 | 75 ms |
| May 30, 2026 | 75 ms |
| Jun 6, 2026 | 75 ms |
| Jun 13, 2026 | 75 ms |
| Jun 20, 2026 | 75 ms |
| Jun 27, 2026 | 75 ms |
| Jul 4, 2026 | 76 ms |
| Jul 11, 2026 | 77 ms |
| Jul 18, 2026 | 78 ms |
| Jul 25, 2026 | 77 ms |
| Aug 1, 2026 | 78 ms |
| Aug 8, 2026 | 78 ms |
| Aug 15, 2026 | 78 ms |
| Aug 22, 2026 | 78 ms |
| Aug 29, 2026 | 78 ms |
| Sep 5, 2026 | 78 ms |
| Sep 12, 2026 | 77 ms |
| Sep 19, 2026 | 77 ms |
| Sep 26, 2026 | 77 ms |
| Oct 3, 2026 | 78 ms |
| Oct 10, 2026 | 77 ms |
| Oct 17, 2026 | 77 ms |
| Oct 24, 2026 | 76 ms |
| Oct 31, 2026 | 75 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.5 s
1.0 s
1.6 s
2.1 s
2.6 s
3.1 s
3.7 s
4.2 s
Speed
Reduce unused JavaScript
1.4 s · 285 KiBAbout 285 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.4 s faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, loox.io and avada.io and others), adding 8.2 MB and 481 ms of main-thread time.
Mobile performance score: 71
71/100Your mobile performance score is 71. Pages that score under 90 lose visitors before the first paint.
Shopify adds 59 ms
59 msShopify costs a phone 59 ms of main-thread work and 7.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
750 ms5 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.
Use efficient cache lifetimes
600 ms · 126 KiB9 files are served with short cache lifetimes, so returning visitors download them again (126 KiB).
Reduce unused CSS
450 ms · 107 KiBAbout 107 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
Improve image delivery
450 ms · 84 KiB3 images could be 84 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.
2,345 HTML elements
The page has 2,345 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Main-thread work: 2.3 s
A phone's processor spends 2.3 s on main-thread work while loading, 986 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Legacy JavaScript
150 ms · 19 KiBPolyfills for old browsers add 19 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
3 long tasks on the main thread
3 long tasks block the main thread while loading, the longest for 149 ms. During a long task the page ignores taps.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Minify JavaScript
3 KiB3 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 39 ms
39 msYour server sent the HTML in 39 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 11.1 s
11.1 sYour largest element takes 11.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “The contents of this site and store are meant for ADULTS on…”.
Time to Interactive: 12.1 s
12.1 sThe page becomes fully interactive after 12.1 s. Good is under 3.8 s.
Speed Index: 4.1 s
4.1 sVisually, the page fills in at 4.1 s (Speed Index). Good is under 3.4 s.
16 images without width and height
16 images have no width and height attributes, so the layout jumps as each one loads.
First Contentful Paint: 1.8 s
1.8 sThe first text or image appears after 1.8 s on a phone. Good is under 1.8 s.
Tap response (INP) held steady for real visitors
+1%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 75 ms to 75 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+3%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 0.7 s to 0.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.4 s
1.4 sReal visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 95 ms
95 msReal visitors wait 95 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.02
0.02For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.
Real-user FCP: 0.8 s
0.8 sReal visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 401 ms
401 msReal visitors wait 401 ms for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 126 ms
126 msScripts block the page for only 126 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0.032
0.032The layout barely moves while loading (CLS 0.032, good is under 0.1).
Images and page weight
Page weight: 10.1 MB in 252 requests
10.1 MBYour homepage downloads 10.1 MB in 252 requests on a phone: media 7.0 MB (1), scripts 1.0 MB (65) and other files 944 KiB (130). Under 2 MB keeps phones on slow connections fast.
About 2.9 g of CO₂ per visit
2.86 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.86 g of CO₂e: 343.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Certain ARIA roles must be contained by particular parents (2 elements)
Certain ARIA roles must be contained by particular parents: 2 elements on the page fail this check, rated critical by axe-core.
Invalid ARIA attributes
1 element use ARIA attributes their role does not allow, which confuses screen readers.
Certain ARIA roles must contain particular children (1 element)
Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.
ARIA attributes must conform to valid values (1 element)
ARIA attributes must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
ARIA toggle fields must have an accessible name (1 element)
ARIA toggle fields must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
All page content should be contained by landmarks (4 elements)
All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
Elements marked as presentational should be consistently ignored (1 element)
Elements marked as presentational should be consistently ignored: 1 element on the page fails this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h3 → h5), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 19 images in the HTML carry an alt attribute.
52 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 63 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 11 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is short (16 characters)
Your title is only 16 characters: “The Sissy Market”. Between 30 and 65 characters leaves room to say what you do and for whom.
2 links with vague text
2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
109 internal links, 5 external
The homepage links to 109 pages on sissymarket.com and 5 external pages.
6 checks passed
Meta description: 144 characters
Your meta description is 144 characters: “The Sissy Market is a kink friendly store. Become the sissy you always want to be! The best Chastity cages, Sissy dress…”.
Canonical URL set
The canonical URL is https://sissymarket.com/.
Structured data in place
Structured data found: Product.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://sissymarket.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://sissymarket.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,157 words), so crawlers that don't run JavaScript still read it.
Other pages
3 pages without an H1
https://sissymarket.com/collections/sissy-clothes, https://sissymarket.com/collections/adult-store and https://sissymarket.com/collections/sissy-accessories have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 56 found) and read each the way a search engine does.
6 checks passed
Linked pages load
8 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 8 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 8 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://sissymarket.com/.
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
2 checks passed
Tap targets are thumb-sized
39 of 40 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 735 words of copy
The homepage carries about 735 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
3 checks passed
5 calls to action
The homepage has 5 calls to action, for example “CONTACT INFORMATION”, “Subscribe” and “What chastity cage should you buy?”.
12 short forms
12 short forms (5 fields at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Analytics.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
10 cookies set on arrival
10Opening the homepage sets 10 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
25 other companies contacted
Loading the homepage contacts 25 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at sissymarket.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 10 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Frequently Bought · Simple Affiliate · Cartbite · Propel Appointments · Onlyage Age Verification · Free Shipping Bar · Avada Cookie Bar · loox.io · shopclimb.com · hextom.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Bootstrap
- E-commerce
- Shopify
- Analytics
- Google Analytics
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 39 issues on sissymarket.com, including 15 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.