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sitetracker.com website review

Visit site (opens in a new tab)Reviewed 2 November 202635 issues · 82 checks

This review found 35 issues worth fixing on sitetracker.com, 14 of them high impact, across 82 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.4 s2.4 sMay 16Oct 312.8 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20263.6 s
May 23, 20263.8 s
May 30, 20264.1 s
Jun 6, 20264.2 s
Jun 13, 20264.2 s
Jun 20, 20264.1 s
Jun 27, 20264.0 s
Jul 4, 20263.9 s
Jul 11, 20263.8 s
Jul 18, 20263.8 s
Jul 25, 20263.7 s
Aug 1, 20263.7 s
Aug 8, 20263.4 s
Aug 15, 20263.1 s
Aug 22, 20262.9 s
Aug 29, 20262.7 s
Sep 5, 20262.7 s
Sep 12, 20262.6 s
Sep 19, 20262.7 s
Sep 26, 20262.6 s
Oct 3, 20262.8 s
Oct 10, 20262.8 s
Oct 17, 20262.8 s
Oct 24, 20262.9 s
Oct 31, 20262.8 s
Real-visitor tap response (INP)75th percentile, phones
184 ms122 msMay 16Oct 31159 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026151 ms
May 23, 2026154 ms
May 30, 2026160 ms
Jun 6, 2026170 ms
Jun 13, 2026172 ms
Jun 20, 2026177 ms
Jun 27, 2026173 ms
Jul 4, 2026167 ms
Jul 11, 2026161 ms
Jul 18, 2026158 ms
Jul 25, 2026158 ms
Aug 1, 2026152 ms
Aug 8, 2026150 ms
Aug 15, 2026151 ms
Aug 22, 2026129 ms
Aug 29, 2026141 ms
Sep 5, 2026143 ms
Sep 12, 2026143 ms
Sep 19, 2026146 ms
Sep 26, 2026137 ms
Oct 3, 2026135 ms
Oct 10, 2026135 ms
Oct 17, 2026135 ms
Oct 24, 2026145 ms
Oct 31, 2026159 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of sitetracker.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. sitetracker.com at 0.7 s0.7 s
  2. sitetracker.com at 1.4 s1.4 s
  3. sitetracker.com at 2.0 s2.0 s
  4. sitetracker.com at 2.7 s2.7 s
  5. sitetracker.com at 3.4 s3.4 s
  6. sitetracker.com at 4.1 s4.1 s
  7. sitetracker.com at 4.8 s4.8 s
  8. sitetracker.com at 5.5 s5.5 s

Speed

10 to fix37
  • Improve image delivery

    5.0 s · 1.0 MB

    14 images could be 1.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 5.0 s faster on a phone.

  • Render-blocking requests

    1.9 s

    13 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.9 s.

  • Mobile performance score: 37

    37/100

    Your mobile performance score is 37. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 4.3 s

    A phone's processor spends 4.3 s on main-thread work while loading, 2.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and Optanon and others), adding 1.4 MB and 1.8 s of main-thread time.

  • Use efficient cache lifetimes

    800 ms · 563 KiB

    24 files are served with short cache lifetimes, so returning visitors download them again (563 KiB).

  • Reduce unused JavaScript

    450 ms · 684 KiB

    About 684 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Google Tag Manager adds 782 ms

    782 ms

    Google Tag Manager costs a phone 782 ms of main-thread work and 570 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    450 ms · 98 KiB

    About 98 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Facebook adds 277 ms

    277 ms

    Facebook costs a phone 277 ms of main-thread work and 224 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 18 long tasks on the main thread

    18 long tasks block the main thread while loading, the longest for 249 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    48 KiB

    Polyfills for old browsers add 48 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    3 KiB

    3 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 25 ms

    25 ms

    Your server sent the HTML in 25 ms, well inside Google's 600 ms guideline.

Core Web Vitals

12 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user TTFB: 2.3 s

    2.3 s

    Real visitors wait 2.3 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 9.8 s

    9.8 s

    Your largest element takes 9.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Time to Interactive: 18.1 s

    18.1 s

    The page becomes fully interactive after 18.1 s. Good is under 3.8 s.

  • Speed Index: 8.7 s

    8.7 s

    Visually, the page fills in at 8.7 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 894 ms

    894 ms

    Scripts block taps and scrolling for 894 ms in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 3.4 s

    3.4 s

    Real visitors wait 3.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.12

    0.12

    For real visitors the layout shifts by 0.12 (75th percentile). Good is under 0.1.

  • Real-user FCP: 2.9 s

    2.9 s

    Real visitors see the first content after 2.9 s (75th percentile). Good is under 1.8 s.

  • First Contentful Paint: 2.6 s

    2.6 s

    The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

  • Cumulative Layout Shift: 0.141

    0.141

    The layout shifts by 0.141 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • 21 images without width and height

    21 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 151 ms to 159 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Real-user INP: 164 ms

    164 ms

    Real visitors wait 164 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Largest content (LCP) got 22% faster for real visitors

    -22%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.6 s to 2.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Images and page weight

2 to fix60
  • Page weight: 12.4 MB in 141 requests

    12.4 MB

    Your homepage downloads 12.4 MB in 141 requests on a phone: media 9.3 MB (2), scripts 1.5 MB (45) and images 1.2 MB (37). Under 2 MB keeps phones on slow connections fast.

  • 1 image far larger than shown

    183 KiB

    1 image is downloaded at several times the size a phone draws it, for example new-planning-development.gif at 1,280 px wide, shown at 252 px. Resized copies would save about 183 KiB.

  • 1 image in older formats

    1 image (281 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image below the first screen load straight away

    1 image further down the page (281 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 3.5 g of CO₂ per visit

    3.50 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.50 g of CO₂e: 420.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

4 to fixGoogle 9294
  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

1 checks passed
  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 3 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 7795
  • 2 links with vague text

    2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • 85 internal links, 6 external

    The homepage links to 85 pages on sitetracker.com and 6 external pages.

8 checks passed
  • Meta description: 160 characters

    Your meta description is 160 characters: “Purpose-built for critical infrastructure, Sitetracker centralizes data, standardizes workflows and optimizes resources…”.

  • One H1 headline

    Your main headline reads: “Sitetracker Homepage”.

  • Title: 49 characters

    Your title is a healthy 49 characters: “Sitetracker | Complete Asset Lifecycle Management”.

  • Canonical URL set

    The canonical URL is https://www.sitetracker.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.sitetracker.com/sitemap_index.xml.

AI search readiness

100
  • No llms.txt

    There is no https://www.sitetracker.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (892 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 4 links to non-canonical URLs

    Your homepage links to 4 pages by a URL that isn't their canonical one, for example https://www.sitetracker.com/products-services/agreement-management, whose canonical is https://www.sitetracker.com/products-services/agreement-management?lang=de. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 3 pages slow to respond

    https://www.sitetracker.com/products-services/field-work-management, https://www.sitetracker.com/products-services/site-asset-management and https://www.sitetracker.com/products-services/reporting-analytics took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 54 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 9671
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=25055786&tm=gtm002&Ver=2&mid=1125c12a-eb87-44bc-90d7-289efe4ac817&bo=1&sid=c175e3e0d6d711f1bc15411dbd7f97bd&vid=c1760d40d6d711f18b1dc34920e33f16&vids=1&msclkid=N&pi=91.

  • 3 small tap targets

    3 of 13 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix90
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 530 words of copy

    The homepage carries about 530 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “GET A LIVE DEMO”.

  • 7 calls to action

    The homepage has 7 calls to action, for example “Get A Live Demo”, “Contact Sitetracker” and “Get a Live Demo”.

  • Social proof on the page

    Social proof on the homepage: 8 testimonial or review blocks, 20 customer or partner logos and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics, HubSpot and LinkedIn Insight.

Privacy and tracking

  • 9 trackers load before any consent

    9

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and LinkedIn Insight and 4 mores (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 27 cookies set on arrival

    27

    Opening the homepage sets 27 cookies (measured from a US location before any click).

  • 45 other companies contacted

    Loading the homepage contacts 45 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at sitetracker.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Analytics | Google Tag Manager
Hosting
Pantheon

Hiring

Hiring
11 open roles
Teams
FDE (8), Customer Success (1), Marketing (1), Sales (1)
Job board
lever

Upkeep, stack, hiring and company data from programmable.info

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This review found 35 issues on sitetracker.com, including 22 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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