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skal.org website review
Visit site (opens in a new tab)Reviewed 23 October 202645 issues · 90 checks
This review found 45 issues worth fixing on skal.org, 18 of them high impact, across 90 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
76CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 6.2 s |
| May 9, 2026 | 6.1 s |
| May 16, 2026 | 6.2 s |
| May 23, 2026 | 6.0 s |
| May 30, 2026 | 5.6 s |
| Jun 6, 2026 | 5.6 s |
| Jun 13, 2026 | 5.4 s |
| Jun 20, 2026 | 5.3 s |
| Jun 27, 2026 | 5.4 s |
| Jul 4, 2026 | 5.4 s |
| Jul 11, 2026 | 5.2 s |
| Jul 18, 2026 | 5.5 s |
| Jul 25, 2026 | 5.6 s |
| Aug 1, 2026 | 5.4 s |
| Aug 8, 2026 | 5.6 s |
| Aug 15, 2026 | 5.5 s |
| Aug 22, 2026 | 5.5 s |
| Aug 29, 2026 | 5.6 s |
| Sep 5, 2026 | 5.5 s |
| Sep 12, 2026 | 5.3 s |
| Sep 19, 2026 | 4.9 s |
| Sep 26, 2026 | 4.9 s |
| Oct 3, 2026 | 4.9 s |
| Oct 10, 2026 | 4.5 s |
| Oct 17, 2026 | 4.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 86 ms |
| May 9, 2026 | 87 ms |
| May 16, 2026 | 92 ms |
| May 23, 2026 | 92 ms |
| May 30, 2026 | 94 ms |
| Jun 6, 2026 | 101 ms |
| Jun 13, 2026 | 93 ms |
| Jun 20, 2026 | 93 ms |
| Jun 27, 2026 | 90 ms |
| Jul 4, 2026 | 89 ms |
| Jul 11, 2026 | 93 ms |
| Jul 18, 2026 | 90 ms |
| Jul 25, 2026 | 95 ms |
| Aug 1, 2026 | 95 ms |
| Aug 8, 2026 | 87 ms |
| Aug 15, 2026 | 95 ms |
| Aug 22, 2026 | 93 ms |
| Aug 29, 2026 | 94 ms |
| Sep 5, 2026 | 97 ms |
| Sep 12, 2026 | 88 ms |
| Sep 19, 2026 | 87 ms |
| Sep 26, 2026 | 87 ms |
| Oct 3, 2026 | 82 ms |
| Oct 10, 2026 | 83 ms |
| Oct 17, 2026 | 87 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Render-blocking requests
4.0 s16 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.0 s.
Reduce unused CSS
1.1 s · 202 KiBAbout 202 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.1 s faster on a phone.
Improve image delivery
900 ms · 634 KiB7 images could be 634 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 900 ms faster on a phone.
Mobile performance score: 58
58/100Your mobile performance score is 58 (desktop: 86). Pages that score under 90 lose visitors before the first paint.
Use efficient cache lifetimes
550 ms · 234 KiB22 files are served with short cache lifetimes, so returning visitors download them again (234 KiB).
Reduce unused JavaScript
150 ms · 557 KiBAbout 557 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
Minify CSS
310 ms · 12 KiB12 KiB could be saved by minifying CSS.
1,705 HTML elements
The page has 1,705 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
5 third-party services on the page
5 third-party services load with your homepage (Cookiebot, Google Analytics and Google Fonts and others), adding 365 KiB and 204 ms of main-thread time.
4 long tasks on the main thread
4 long tasks block the main thread while loading, the longest for 194 ms. During a long task the page ignores taps.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Phones get a much slower page than desktops
Desktop scores 86 but mobile only 58. A gap that wide usually means heavy scripts and images that hit phones hardest.
Legacy JavaScript
10 KiBPolyfills for old browsers add 10 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
2 checks passed
Main-thread work: 1.8 s
A phone's processor spends 1.8 s on main-thread work while loading, 688 ms of it running JavaScript. That is comfortably low.
Server response: 238 ms
238 msYour server sent the HTML in 238 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 4.3 s
4.3 sReal visitors wait 4.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 3.9 s
3.9 sReal visitors see the first content after 3.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 2.0 s
2.0 sReal visitors wait 2.0 s for your server to start answering (75th percentile). Good is under 800 ms.
Largest Contentful Paint: 8.8 s
8.8 sYour largest element takes 8.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “…”.
Time to Interactive: 20.7 s
20.7 sThe page becomes fully interactive after 20.7 s. Good is under 3.8 s.
First Contentful Paint: 4.9 s
4.9 sThe first text or image appears after 4.9 s on a phone. Good is under 1.8 s.
Speed Index: 8.1 s
8.1 sVisually, the page fills in at 8.1 s (Speed Index). Good is under 3.4 s.
22 images without width and height
22 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-2%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 86 ms to 87 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user INP: 95 ms
95 msReal visitors wait 95 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Largest content (LCP) got 28% faster for real visitors
-28%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 6.2 s to 4.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 73 ms
73 msScripts block the page for only 73 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 7.1 MB in 84 requests
7.1 MBYour homepage downloads 7.1 MB in 84 requests on a phone: images 5.2 MB (45), scripts 1.5 MB (11) and fonts 254 KiB (5). Under 2 MB keeps phones on slow connections fast.
6 images far larger than shown
616 KiB6 images are downloaded at several times the size a phone draws them, for example 1044269 at 4,489 px wide, shown at 360 px. Resized copies would save about 616 KiB.
12 images in older formats
12 images (926 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
10 images below the first screen load straight away
10 images further down the page (771 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 2.0 g of CO₂ per visit
2.02 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.02 g of CO₂e: 242.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
5 tap targets too small
5 tap targets are too small or too close together to hit reliably with a finger.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
6 images without alt text
6 images have no alt text, which hurts accessibility and image search.
Contentinfo landmark should not be contained in another landmark (1 element)
Contentinfo landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.
Document should not have more than one contentinfo landmark (1 element)
Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
12 links without text
12 visible links have no text or label, so screen readers cannot say where they go.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Headings should not be empty (3 elements)
Headings should not be empty: 3 elements on the page fail this check, rated minor by axe-core.
Alternative text of images should not be repeated as text (1 element)
Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h2 → h4, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.
1 checks passed
50 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 62 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 12 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is short (25 characters)
Your title is only 25 characters: “Home | Skål International”. Between 30 and 65 characters leaves room to say what you do and for whom.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
Open Graph partly set
Open Graph is missing og:description, so shared links fall back to guesses.
135 internal links, 48 external
The homepage links to 135 pages on skal.org and 48 external pages.
2 checks passed
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://skal.org/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://skal.org/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (793 words), so crawlers that don't run JavaScript still read it.
Other pages
14 pages without a meta description
https://skal.org/structure, https://skal.org/executive-committee, https://skal.org/general-secretariat, https://skal.org/past-presidents, https://skal.org/overview and https://skal.org/auditors and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 60 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
8 small tap targets
8 of 25 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
1 distorted image
1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.
Missing source maps
Large scripts ship without source maps.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 470 words of copy
The homepage carries about 470 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Join Skål”.
15 calls to action
The homepage has 15 calls to action, for example “Join Skål”, “Join Skål International” and “Order of Skål Merit”.
1 short form
A short form (1 field at most) is right on the homepage.
Social proof on the page
Social proof on the homepage: 1 customer or partner logo and 1 trust badge.
Analytics in place
Analytics detected: Google Analytics and Umami.
Privacy and tracking
3 cookies set on arrival
3Opening the homepage sets 3 cookies (measured from a US location before any click).
6 other companies contacted
Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
2 checks passed
Consent tool: Cookiebot
A consent management tool (Cookiebot) loads with the page.
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at skal.org, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
- The footer still says © 2018.
Stack
- CMS
- Odoo
- Analytics
- Google Analytics
Company
- Founded
- 1934
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 45 issues on skal.org, including 17 speed issues, 6 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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