skil.com website review

About 683 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.1 s faster on a phone.

34 files are served with short cache lifetimes, so returning visitors download them again (553 KiB).

Your mobile performance score is 41. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

A phone's processor spends 7.4 s on main-thread work while loading, 3.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 3,648 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

8 third-party services load with your homepage (Bazaarvoice, Facebook and TikTok and others), adding 820 KiB and 952 ms of main-thread time.

13 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.

12 images could be 306 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

20 long tasks block the main thread while loading, the longest for 216 ms. During a long task the page ignores taps.

Polyfills for old browsers add 50 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

About 41 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

6 KiB JavaScript is shipped twice across bundles.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 25.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “SKIL PWRCORE GO™ power driver and compact inflator in actio…”.

The page becomes fully interactive after 25.5 s. Good is under 3.8 s.

Visually, the page fills in at 12.7 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 5.5 s on a phone. Good is under 1.8 s.

Real visitors wait 213 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

For real visitors the layout shifts by 0.13 (75th percentile). Good is under 0.1.

Scripts block taps and scrolling for 589 ms in total while the page loads. Good is under 200 ms.

4 images have no width and height attributes, so the layout jumps as each one loads.

Your homepage downloads 6.0 MB in 373 requests on a phone: scripts 2.1 MB (91), images 2.0 MB (58) and other files 962 KiB (177). Under 2 MB keeps phones on slow connections fast.

Mobile_Slide_1_c4de5846-2b2a-4fc7-9f68-3d8662df75ff.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

3 images (492 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

6 images are downloaded at several times the size a phone draws them, for example Mobile_Slide_1_c4de5846-2b2a-4fc7-9f68-3d8662df75ff.jpg at 1,534 px wide, shown at 390 px. Resized copies would save about 282 KiB.

By the Sustainable Web Design model, a visit to your homepage emits about 1.69 g of CO₂e: 203.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 elements use ARIA attributes their role does not allow, which confuses screen readers.

21 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Interactive controls must not be nested: 5 elements on the page fail this check, rated serious by axe-core.

4 tap targets are too small or too close together to hit reliably with a finger.

ARIA input fields must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

10 images have no alt text, which hurts accessibility and image search.

Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

18 visible links have no text or label, so screen readers cannot say where they go.

4 form fields have no label, so screen readers announce an empty box and autofill guesses.

Elements with visible text labels do not have matching accessible names. (1 element).

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

5 links have no real href, so search engines can't follow them.

Your <h1> is empty.

The homepage links to 175 pages on skil.com and 14 external pages.

The HTML your server sends has 1,153 of the 3,121 words a browser shows. AI crawlers don't run JavaScript, so they miss the rest.

There is no https://www.skil.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://www.skil.com/pages/grabngo and https://www.skil.com/collections/products have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 77 found) and read each the way a search engine does.

The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

Large scripts ship without source maps.

Chrome logged issues while loading the page (“Cookie”).

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 3,121 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, HubSpot, Meta Pixel and Pinterest Tag and 5 mores (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 39 cookies, 6 of them by other companies (measured from a US location before any click).

Loading the homepage contacts 56 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.