skinade.com website review

The page goes through 2 redirects before it starts loading, costing about 3.7 s. Link and advertise the final URL directly.

About 1.7 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.8 s faster on a phone.

26 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.7 s.

Your mobile performance score is 42. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

A phone's processor spends 6.2 s on main-thread work while loading, 3.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (Shopify, YouTube and ZenDesk and others), adding 4.7 MB and 2.0 s of main-thread time.

24 files are served with short cache lifetimes, so returning visitors download them again (452 KiB).

Shopify costs a phone 612 ms of main-thread work and 1.7 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

255 KiB could be saved by minifying JavaScript.

2 images could be 93 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 400 ms faster on a phone.

YouTube costs a phone 382 ms of main-thread work and 1,013 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

ZenDesk costs a phone 302 ms of main-thread work and 478 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Google Tag Manager costs a phone 222 ms of main-thread work and 554 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Klaviyo costs a phone 173 ms of main-thread work and 420 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 190 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 190 ms faster on a phone.

14 long tasks block the main thread while loading, the longest for 203 ms. During a long task the page ignores taps.

The HTML itself could arrive about 150 ms sooner: redirects, a slow server response or missing compression delay everything after it.

Polyfills for old browsers add 52 KiB JavaScript that modern phones do not need.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

6 KiB could be saved by minifying CSS.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

For real visitors the layout shifts by 0.45 (75th percentile). Good is under 0.1.

Your largest element takes 17.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 42.5 s. Good is under 3.8 s.

Visually, the page fills in at 14.4 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 4.3 s on a phone. Good is under 1.8 s.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 86 ms to 104 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Scripts block taps and scrolling for 591 ms in total while the page loads. Good is under 200 ms.

2 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.0 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 7.8 MB in 373 requests on a phone: scripts 4.8 MB (192), images 1.3 MB (32) and other files 719 KiB (84). Under 2 MB keeps phones on slow connections fast.

1 image is downloaded at several times the size a phone draws it, for example shutterstock_254253160.jpg at 1,280 px wide, shown at 390 px. Resized copies would save about 17 KiB.

3 images further down the page (157 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

1 image (33 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 2.21 g of CO₂e: 264.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

38 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

1 element hidden from screen readers can still receive keyboard focus.

Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.

3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

The homepage links to 41 pages on skinade.com and 5 external pages.

Your homepage links to https://skinade.com/pages/find-skinade-test, which answers with an error. Visitors hit a dead end and search engines drop it.

We fetched 15 pages linked from your homepage (of 23 found) and read each the way a search engine does.

1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=56356863&Ver=2&mid=a2363a85-74e1-4f41-a605-54f9b09ff7a8&bo=1&sid=ab55ed90d89f11f1872d1751c25e9a99&vid=ab562530d89f11f1a712630ab8101d0c&vids=1&msclkid=N&pi=918639831&lg.

5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

Large scripts ship without source maps.

Chrome logged issues while loading the page (“Cookie”).

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

The homepage shows no opening hours. If customers visit or call, show when.

Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 457 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Klaviyo, Meta Pixel and Microsoft Ads (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 22 cookies, 1 of them by other companies (measured from a US location before any click).

Loading the homepage contacts 34 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.