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skincareedit.com website review
Visit site (opens in a new tab)Reviewed 10 November 202617 issues · 66 checks
This review found 17 issues worth fixing on skincareedit.com, 3 of them high impact, across 66 checks. The most urgent: avoid multiple page redirects. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
84B- #18,841 of 103,672 reviewed websitesbeats 77%
- #12,093 of 57,860 online storesbeats 73%
- #11,736 of 52,674 Shopify storesbeats 71%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.5 s |
| May 30, 2026 | 1.4 s |
| Jun 6, 2026 | 1.3 s |
| Jun 13, 2026 | 1.4 s |
| Jun 20, 2026 | 1.4 s |
| Jun 27, 2026 | 1.4 s |
| Jul 4, 2026 | 1.4 s |
| Jul 11, 2026 | 1.5 s |
| Jul 18, 2026 | 1.4 s |
| Jul 25, 2026 | 1.5 s |
| Aug 1, 2026 | 1.5 s |
| Aug 22, 2026 | 1.6 s |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Avoid multiple page redirects
2.1 sThe page goes through 2 redirects before it starts loading, costing about 2.1 s. Link and advertise the final URL directly.
Mobile performance score: 85
85/100Your mobile performance score is 85. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
550 ms5 files block the first paint until they finish downloading. Deferring or inlining them could save about 550 ms.
7 third-party services on the page
7 third-party services load with your homepage (skincareedit.us, rise-ai.com and Klaviyo and others), adding 1.6 MB and 208 ms of main-thread time.
skincareedit.us adds 99 ms
99 msskincareedit.us costs a phone 99 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
200 ms · 19 KiB2 images could be 19 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 200 ms faster on a phone.
Use efficient cache lifetimes
107 KiB9 files are served with short cache lifetimes, so returning visitors download them again (107 KiB).
Document request latency
100 msThe HTML itself could arrive about 100 ms sooner: redirects, a slow server response or missing compression delay everything after it.
Reduce unused JavaScript
64 KiBAbout 64 KiB of JavaScript is downloaded but never used on this page.
Legacy JavaScript
36 KiBPolyfills for old browsers add 36 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
2 checks passed
Main-thread work: 0.9 s
A phone's processor spends 0.9 s on main-thread work while loading, 321 ms of it running JavaScript. That is comfortably low.
Server response: 4 ms
4 msYour server sent the HTML in 4 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 4.1 s
4.1 sYour largest element takes 4.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Portrait from Melanie Grant, wearing floral earrings”.
First Contentful Paint: 2.1 s
2.1 sThe first text or image appears after 2.1 s on a phone. Good is under 1.8 s.
Time to Interactive: 4.2 s
4.2 sThe page becomes fully interactive after 4.2 s. Good is under 3.8 s.
Largest content (LCP) held steady for real visitors
+7%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
3 checks passed
Speed Index: 2.2 s
2.2 sVisually, the page fills in at 2.2 s (Speed Index), inside the 3.4 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Total Blocking Time: 0 ms
0 msScripts block the page for only 0 ms while loading. Good is under 200 ms.
Images and page weight
1 image in older formats
1 image (35 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 0.5 g of CO₂ per visit
0.50 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.50 g of CO₂e: 60.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Page weight: 1.8 MB in 223 requests
1.8 MBYour homepage downloads 1.8 MB in 223 requests on a phone: other files 855 KiB (112), scripts 494 KiB (78) and images 188 KiB (15). That is a lean page.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
2 checks passed
Every image has alt text
All 37 images in the HTML carry an alt attribute.
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 0 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
No favicon declared
No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
214 internal links, 36 external
The homepage links to 214 pages on skincareedit.com and 36 external pages.
7 checks passed
Meta description: 99 characters
Your meta description is 99 characters: “Melanie Grant Skincare Edit a selection of the best curated and cult skincare from around the world”.
One H1 headline
Your main headline reads: “Good skin. Considered care.”.
Title: 58 characters
Your title is a healthy 58 characters: “Skincare Edit Australia | Luxury Skincare by Melanie Grant”.
Canonical URL set
The canonical URL is https://skincareedit.com/.
Structured data in place
Structured data found: Organization.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://skincareedit.com/sitemap.xml.
AI search readiness
Organization data is thin (2 of 6 facts)
Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,620 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://skincareedit.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 87 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
7 small tap targets
7 of 33 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Refused to apply style from 'https://skincareedit.com/cdn/shop/t/40/assets/tiny.content.min.css?v=7601' because its MIM…”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Thin social proof
Social proof on the homepage: 5 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,209 words of copy
The homepage carries about 1,209 words of visible text.
3 checks passed
9 calls to action
The homepage has 9 calls to action, for example “Shop by Type”, “Shop by Skin Concern” and “Shop By Edit”.
10 short forms
10 short forms (1 field at most) are right on the homepage.
Direct contact links
Visitors can reach you directly: 0 phone links and 1 email link.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Amplitude, Google Ads, Google Analytics, Google Tag Manager and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
13 cookies set on arrival
13Opening the homepage sets 13 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
22 other companies contacted
Loading the homepage contacts 22 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at skincareedit.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 2 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Inbox · Route Protection Tracking
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 17 issues on skincareedit.com, including 8 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.