skinoutlet.com website review

About 918 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.9 s faster on a phone.

23 files are served with short cache lifetimes, so returning visitors download them again (424 KiB).

Your mobile performance score is 40. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

The page has 7,741 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

A phone's processor spends 5.4 s on main-thread work while loading, 3.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (Shopify, Attentive and Google Tag Manager and others), adding 2.1 MB and 1.6 s of main-thread time.

8 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.

Shopify costs a phone 524 ms of main-thread work and 475 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

16 long tasks block the main thread while loading, the longest for 353 ms. During a long task the page ignores taps.

Attentive costs a phone 302 ms of main-thread work and 283 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Google Tag Manager costs a phone 235 ms of main-thread work and 310 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

monkcommerce.app costs a phone 146 ms of main-thread work and 544 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Polyfills for old browsers add 62 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.

About 22 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 100 ms faster on a phone.

6 images could be 69 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

61 KiB could be saved by minifying JavaScript.

6 KiB JavaScript is shipped twice across bundles.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 14.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 22.6 s. Good is under 3.8 s.

Visually, the page fills in at 10.6 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 968 ms in total while the page loads. Good is under 200 ms.

The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 4.2 MB in 392 requests on a phone: scripts 2.5 MB (163), other files 990 KiB (136) and images 443 KiB (38). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 1.19 g of CO₂e: 142.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

6 images have no alt text, which hurts accessibility and image search.

2 visible links have no text or label, so screen readers cannot say where they go.

Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

Your title is 80 characters, so Google will cut it off around 60: “SKINoutlet.com | Premium Skincare Brands Including Obagi and more! – Skin Outlet”.

Your meta description is 207 characters; Google truncates after about 160, so the end of your pitch is cut.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

1 link has no real href, so search engines can't follow it.

Your <h1> is empty.

The homepage links to 468 pages on skinoutlet.com and 6 external pages.

https://skinoutlet.com/collections/all, https://skinoutlet.com/policies/shipping-policy, https://skinoutlet.com/collections/image-skincare, https://skinoutlet.com/collections/peter-thomas-roth, https://skinoutlet.com/collections/elta-md and https://skinoutlet.com/collections/elemis and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://skinoutlet.com/collections/all, https://skinoutlet.com/collections/obagi, https://skinoutlet.com/collections/is-clinical, https://skinoutlet.com/collections/image-skincare, https://skinoutlet.com/collections/pca-skin and https://skinoutlet.com/collections/jan-marini and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 134 found) and read each the way a search engine does.

1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=56341369&Ver=2&mid=fc631742-0524-49ed-8089-79e00b6f723b&bo=1&sid=4e9ff7f0de7d11f18460cb6bc41bb612&vid=4ea02c50de7d11f18ad4a9d11eaa2d05&vids=1&msclkid=N&pi=918639831&lg.

The page uses 1 deprecated browser API that will stop working in future browsers (“Authorization will not be covered by the wildcard symbol (*) in CORS `Access-Control-Allow-Headers`…”).

6 errors were logged to the browser console while the page loaded, for example “Identifier 'CartNotification' has already been declared”.

1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 449 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 31 cookies, 2 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 56 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.