skinphysics.com.au website review

Not measured in this review.

• Fails Core Web Vitals for real visitors

  Real Chrome users on phones do not pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

• Real-user INP: 245 ms

  245 ms

  Real visitors wait 245 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

• Tap response (INP) got 47% slower for real visitors

  +47%

  Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 199 ms to 266 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• Largest content (LCP) got 28% slower for real visitors

  +28%

  Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.9 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• Page weight: 4.6 MB

  4.6 MB

  Your homepage downloads 4.6 MB on a phone, 539 KiB of it images (11%). Under 2 MB keeps phones on slow connections fast.

• An image on the first screen is lazy-loaded

  BF-Mobile-Creative-1_82d39377-7b83-4788-bcd5-914d060cc9d0.jp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  Elements (1)

• About 1.3 g of CO₂ per visit

  1.30 g

  By the Sustainable Web Design model, a visit to your homepage emits about 1.30 g of CO₂e: 156.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

• Elements must only use permitted ARIA attributes (8 elements)

  Elements must only use permitted ARIA attributes: 8 elements on the page fail this check, rated serious by axe-core.

  Elements (3)

• 5 text elements with low contrast

  5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  Elements (3)

• 11 images without alt text

  11 images have no alt text, which hurts accessibility and image search.

  View sourceElements (3)

• All page content should be contained by landmarks (6 elements)

  All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.

  Elements (3)

• Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)

  Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.

  Elements (2)

• Contentinfo landmark should not be contained in another landmark (1 element)

  Contentinfo landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  Elements (1)

• Document should not have more than one contentinfo landmark (1 element)

  Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.

  Elements (1)

• 16 links without text

  16 visible links have no text or label, so screen readers cannot say where they go.

  Elements (3)

• Headings skip levels

  Headings skip levels (h3 → h5), which makes the page harder to scan with a screen reader.

  View sourceElements (1)

• Title is long (70 characters)

  Your title is 70 characters, so Google will cut it off around 60: “Australian Anti-Ageing Skincare Trusted by 30,000 Women | Skin Physics”.

  View source

• Meta description is long (241 characters)

  Your meta description is 241 characters; Google truncates after about 160, so the end of your pitch is cut.

  View source

• 84 internal links, 4 external

  The homepage links to 84 pages on skinphysics.com.au and 4 external pages.

• Most text only appears after JavaScript runs

  24%

  A phone browser shows 3,192 words, but the HTML your server sends has only 758. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.

• No llms.txt

  There is no https://skinphysics.com.au/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

• 1 page without an H1

  https://skinphysics.com.au/pages/blackfriday-2026 has no <h1> headline, so visitors and search engines get no clear main topic.

• 15 internal pages checked

  We fetched 15 pages linked from your homepage (of 34 found) and read each the way a search engine does.

• 4 small tap targets

  4 of 15 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

• 2 JavaScript errors while loading

  2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

• No direct contact details

  No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

• About 3,192 words of copy

  The homepage carries about 3,192 words of visible text.

• 7 trackers load before any consent

  7

  Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

• 20 cookies set on arrival

  20

  Opening the homepage sets 20 cookies (measured from a US location before any click).

• No consent tool detected

  No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

• 42 other companies contacted

  Loading the homepage contacts 42 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.